Everyone seems to be preoccupied with high PageRank sites within the same niche. But can you get link credit for low-PR, nonrelevant websites?
Just like the words of that old country song from the 1970s:
Everybody seems to love those younger women
From eighteen on up to twenty-five
In this case, it seems that everyone wants to go for the experienced and aged, but if you focus all of your efforts on high PageRank and relevance then you’ll spend a lot of time looking for link love and get laid a lot less often. Is that a viable strategy? Yes. I’m not saying it isn’t. But you don’t have to do it that way.
The reason many new webmasters get stuck on high PR and relevance is because they read an e-book or a blog about search engine optimization that told them those are the best links, which is true. But they aren’t the only links. And you can build a solid base of inbound links with low-PR, nonrelevant websites. You may not get as much link love from a single one of these links as you do from a single high PR, relevant link, but numbers add up. If it came down to 10 of the very best links possible versus 10,000 low-PR, nonrelevant links, give me the 10,000.
But honestly, I see no reason why you can’t have both types of links in your portfolio. Don’t put blinders on. Just build a solid website that attracts links.