Blogs can be a great search engine optimization tool providing links, traffic and social media exposure. However, at a time when businesses are trying to reign in costs, publishing a blog may be the last thing on your ‘to do’ list. Cost wise, blogs are inexpensive tools that deliver more than what they cost when it comes to out-of-pocket expenses. You can, however, gain a lot of the benefits of publishing blog even though you don’t have a blog.
For a blog to be effective, it needs a steady flow of content. You can buy that content, use guest writers, or use employees/family to write it for you. If they are not options and you cannot justify the time in maintaining a blog, can you justify writing one or two small articles each week?
There are millions of blogs already in existence. Write one or two guest posts each week and submit them to quality blogs in your niche. As guest poster, you are normally entitled to a little self promotion at the end of those posts. That little self promotion can include links back to whichever pages you want promoting.
Guest posts can help your website in three clear areas. The first and most obvious is with links. Every post you have published should have a link back to your pages. Once your guest post has been published the exposure could lead to a significant increase in traffic. Promote the post on a couple of social bookmaking sites and the picture is complete…or at least a good start.
To gain all the search engine optimization benefits you can from running blog without running one – guest post on related blogs in your niche.