Bing’s 45 Point SEO Check List
Bing recently came out with their version of an SEO check list that all internet marketers should be trying to follow in some sort of way. Some of the bullet points are very important to talk about and fit into the overall search engine optimization equation very well. Let’s pull out a few that I think are the most important below:
“13.Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice.”
Huge! If a visitor lands a 404 page and all they see is a blank page than you are missing out on an opportunity to change that visitor into a lead or even a sale. Customize your 404 page so that your visitors have an opportunity to do something else than leave your website.
“18.Test your site and make sure it appears correctly in all major browsers.”
This is the worst; check your website to make sure it looks correct in all browsers. It shouldn’t look different in other browsers, if it does this needs to be fixed because you could be losing a great deal of potential clients if the site issues are vast.
“25. Do NOT use frames.”
SEO 101 right here, no frames…ever. You use frames on your website you can kiss your SEO good bye. If your site currently uses frames get rid of them as soon as possible.
“31. Send out a newsletter!”
Everything works together to accomplish a similar goal and a newsletter will strengthen your SEO efforts from a branding stand point. A newsletter is another touch point to hit your audience with and it is another tool in the arsenal to show your audience you have what it takes. When someone sees an ad or a webpage of yours floating around in the search engines and they receive a newsletter it strengthens their view on your business or your brand.
“35 YouTube and Google Video are excellent portals on which to launch a viral campaign.”
Video marketing is a great way to really beef up your search engine optimization especially when you have a video that can spread like wild fire through the search engines.
This is just a sample of what needs to be done but all in all Bing has put together a great list of things every website owner should be performing to help strengthen their online image.
13 Responses to “Bing’s 45 Point SEO Check List”
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I am agree with the point you discuss.Thanks for posting such a great article really i am fan of your site.
Hi Charlotte Web Agency,
Thanks for reading and for your comment!
Hey Nick, glad to see someone focusing on a search engine other than Google for a change. I bookmarked the list for future reference. I do or have tried most of the things on the list but its good to hear im on the right track.
Maybe soon you can write a new post about Yahoo or another big SE.
Thanks again Nick,
Rob
Hi Rob,
Thanks for reading…yeah the way I see it is Google is king, but there are other leaders out there too! Take Care!
It is getting much harder to rank with the main search engines now however there are also other ways to improve your SEO. You can get some ideas from CPA Traffic DOJO
Interesting article. I have been struggling to get a decent listing in Bing for ages. Its much harder than the other search engines!
Thanks for sharing Nick. Very valuable info.
Nick, I had to laugh when I couldn’t get the link to the full list to work – how Microsoft! Thanks for the smart article and summary of the important points of the 45.
Hi Deb,
Thanks for reading and sharing your thoughts! Glad that the key points helped!
Hi Nick
Could not find Bing’s post for above,
Link takes me to Leatherjacket (not from microsoft)…
Can you share original Bing post.
I am doing analysis on SEO parameters, It would be helpful.
Thanks
Hi Khadim,
I linked to the original checklist, posted and verified on the Bing community site at the start of this post, here:
http://www.bing.com/community/forums/t/657878.aspx
Also, here is the more information from Bing about their SEO guidelines, etc.:
http://www.bing.com/toolbox/blogs/webmaster/archive/2009/09/03/search-engine-optimization-for-bing.aspx
I hope this helps and thanks for reading!
Nick
With all those iphones, ipads and mobile phones with internet access we noticed we are receiving more and more visitors from non major browsers.
Adapting our website to those mobile browsers will be a big challenge!
Hi Mariana,
Thanks for reading and your comment. I agree the shift to mobile is indeed a major project!