With Bing’s recent step up to compete against everything Google they have also ramped up their webmaster tools to allow serious website owners looking to really make an impact in Bing to carry out their plan. The new Bing’s Webmaster Tools have been long anticipated because they never really competed with the Google webmaster tool set before. Now things have changed.
The Bing Webmaster Blog had this to say:
“The redesigned Bing Webmaster Tools provide you a simplified, more intuitive experience focused on three key areas: crawl, index and traffic. New features, such as Index Explorer and Submit URLs, provide a more comprehensive view as well as better control over how Bing crawls and indexes your sites. Index Explorer gives you unprecedented access to browse through the Bing index in order to verify which of your directories and pages have been included.”
I am actually really excited to see this happening because Bing has really crept up onto the heels of Google and if they want to compete from a search engine marketing focus tools like this are extremely important for future success. Bing is really starting to become an important area for many website owners to start putting some of their marketing dollars into.
“Submit URLs gives you the ability to signal which URLs Bing should add to the index. Other new features include: Crawl Issues to view details on redirects, malware, and exclusions encountered while crawling sites; and Block URLs to prevent specific URLs from appearing in Bing search engine results pages. In addition, the new tools take advantage of Microsoft Silverlight 4 to deliver rich charting functionality that will help you quickly analyze up to six months of crawling, indexing, and traffic data. That means more transparency and more control to help you make decisions, which optimize your sites for Bing.”
Search engine optimization just got a little smoother and easier for any website owners looking to make a nice impact in Bing. Google might be the search leader but you can’t rule out the amount of visitors that still use Bing on a daily basis. Sign up to the Bing Webmaster Tools today and submit your site so you can start making a stronger impact in the Bing search engine.