I hope my blog is in the excellent category. I do not think I am fluffy but honestly, sometimes I feel pressure from other marketing gurus to do things in a way that would lead to fluffiness. Like the constant advice to hire ghost writers at 10 bucks an article. They seem to place no value on good writing. What decent writer would work for 10 bucks an article?

I constantly hear gurus telling people to create content by hiring cheap ghost writers, ripping off wikipadia or writing simplistic, quick and easy “top ten” lists. all that leads to crap content.

When I tell people I sometimes spend 2-3 hours writing a blog post and way more if a video is included, they look at me like I am a fool.

For so many people, their content is nothing more than “buy my product” A sales pitch disguised as worthwhile educational content. It’s not. It is impossible-to-learn-from, biased sales talk that does nothing to help me learn. To learn anything of true value, you have to spend the money. I understand that is how they become rich, and that is supposidly the point here, but I sure get weary of it.