If you’ve been wondering whether or not you should allow comments on your company blog, allow me to add some fodder for your decision making analysis. Comments on your blog help you optimize your website and make it easier to be found for more key phrases and for the key phrases you are already targeting. How is that, you ask?
Glad you asked. It’s real simple.
The search engines love content. The more the content, the merrier (although Ask and MSN limit the amount of data on a page that they will index). In other words, that 300-word blog post you wrote yesterday will get more search engine traction when it has 25 comments on it.
There are three ways blog comments help you:
- Blog commentators will use the same key phrases in their comments that you used in your blog post. That will mean more instances of the keyword on the page and therefore you are more likely to be found for that key phrase.
- Blog commentators will also use related key phrases that you didn’t use in your blog post. That will result in your blog post being found for key phrases that you didn’t target.
- Thirdly, some blog posts, like forum posts, appear as separate pages in the search engines. Note that I said “some”. In order for your blog posts to appear as separate pages they’ll have to be threaded and coded just so.
Blog comments help you optimize your company’s website. I strongly encourage you to allow comments on your company blog to increase your search engine optimization.