Blog Posts to Read for June 23, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do!
How to get employees involved in social media: focus on ideas
Many marketers involved in social media management struggle to get their subject matter experts engaged in social media. Instead of focusing on engagement, it’s important to get those experts involved in creating ideas.
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How Social Media Affects Paid Search
This post includes information on how Google finds relationships, monetizes relationships, and what social media means for paid search marketers.
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Essential Twitter Tools
You can’t spend all day glued to the Twitter screen. This post includes 5 tools that make it easier to use Twitter effectively.
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Most Online Communities Are Designed For Lurkers
Lurkers are individuals who visit a community to satisfy their informational needs, not their social needs. Most communities have so many lurkers because they are set up to cater to information seekers.
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On the Perception of Relevance
Sales and conversions are driven by relevance, but humans and computers perceive information and relevance in very different ways. This is a challenge for search engines.
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Local Search Ranking Factors
This post includes highlights from a local search survey of some of the great minds of the search engine industry.
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A Strong Brand Will Stop a Hoax Before It Starts
This post includes a case study about online reputation management.
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How Can Brands Connect With the Facebook Generation?
This post includes an infographic that explains how millennials access media and technology and provides some marketing takeaways from the information.
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LinkedIn: A Financial Powerhouse
This post discusses the value of LinkedIn now that it is a publicly traded company.
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The Secret Trigger to Inbound Marketing
This post includes an overview of inbound marketing, which is recognized as more effective than outbound marketing for its low cost per lead and its engaging relationships with buyers.
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These were our favorite SEO, SEM and Social Media blog posts this week. Check back next week for more top posts!
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Nick Stamoulis:
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