A business blog can rank in the search engines for branded searches alongside your company website and social profiles, while individual blog posts can rank extremely well for long-tail keywords. All of this helps build your overall online brand. However, in order for your blog to help your SEO, you need to take the time to properly optimize each post, just like you’ve optimized each page of your website.
Here are 3 tips to make your blog more SEO friendly:
Optimize the entire post.
You want your blog posts to rank well for related searches. In order for it to rank well, you have to optimize your individual blog posts just like you would a page of your company’s website. Once you’ve written your post, determine what keyword (or keywords) best fit the content and see if there is a way to incorporate that keyword into the post itself. You can try to write it into the main body of the post, but don’t forget about the URL structure and H1 or H2 tags. The key to optimizing a blog post for SEO is to make it natural. If the keyword doesn’t sound right in a particular sentence, don’t force it in.
Link related posts and service pages.
Once a visitor has arrived on your blog, you want to keep them there as long as possible. One way to entice visitors to stick around for a little while longer is to develop an internal linking structure for your blog. Link related posts together to provide your readers with a more in-depth look at a particular topic. Show your audience what an industry expert you are and encourage them to delve deeper into your blog! You should also try to link from your blog posts back to related product/service pages. Use your blog to drive traffic through to your website and focus on converting a well targeted audience.
You don’t want to incorporate so many links in each post that your readers have too many options (keep it simple and focused!), but a few useful links might be just the thing needed to convince them to convert.
Write unique Meta descriptions.
Many site owners don’t bother with Meta descriptions on their site, let alone on their blogs. Yes, Meta descriptions aren’t as important of a ranking factor as they used to be, but that doesn’t mean they can’t help your blog’s SEO! Think of your blog’s Meta descriptions like mini advertisements in the SERP. Those 150 characters have to convince a searcher to choose your blog post over every other listing in the SERP. Take an extra five minutes when writing your blog post and come up with a quick (and optimized!) meta description that will help your blog post stand out.