Comments on: Should Your Blog Be on a Separate Domain?

By: Matt

Matt — Mon, 12 Mar 2012 16:36:12 +0000

This is good insight. I think it depends on the client. We have a bunch of clients with a separate blog URL and we have noticed that by doing this, each blog post is getting indexed separately for keywords. Plus, we are finding because the Blog also gives Link Juice to the website we are able to bring up the native website faster. My thought is to have as much real estate as possible in the SERP results and having two URL’s accomplish this. Just my 2 cents.

By: Ilias chelidonis

Ilias chelidonis — Mon, 12 Mar 2012 04:06:06 +0000

Nick,

Apart from SEO, for such cases we need to consider the branding aspect. It all depends on what the organization wants to achieve out of a blog and how it intends to use. Creating a blog on a different domain it may initially have less SEO value but the organization may wants to appear as more subjective on what it blogs about. I believe that if you really seriously invest on great content, there is no reason to worry about seo, it will naturally come.

Spyros, what is blog? What shall i read on a blog? Visitors would ask and it is not sexy at all as a word, i suggest you name it Life so you have the Mykonos Grand Life, so people would get tips on how life should be on such a hotel, why should i stay there what to do an all, how to enrich my life (guests to this hotel are individuals who require the best of LIFE )

It sounds more interesting and sexier, marketing is about perception, make your visitors believe that by signing up on this blog they will get the best Mykonos can offer.

Just my 2 dollars

By: Naveen

Naveen — Sun, 11 Mar 2012 07:21:14 +0000

I found this write-up interesting because i experimented with the same strategy using my own website. I have blog on Blogger which is a seperate domain. However, there were reasons for doing the same:
1. Most of the blogs are maintained on-site for sharing information or viewpoints with site visitors, but how of them actually read through them??? (leave aside top sites). Second reason is that blog on-site is an easy way of adding content on regular basis which is preferred for SEO. But, there are many sites which do not maintain blog but still rank high on search engines. so, even that rationale does not necessitates integration of blog to the site.
2. Seperate domain for blog enables its independent promotion, as a seperate identity. You have more leverage of playing around with it on the online media.
3. To say that the visitors are a step away from the site if the blog is not integrated, is not correct since if it found to be useful by the readers, the same can lead visitors to the site.

By: Eva | Little Cool Toys

Eva | Little Cool Toys — Sat, 10 Mar 2012 02:28:37 +0000

Very good point! An incorporated blog is also a great way to get new fresh and consistent content to your website.

By: Spyros Papaspyropoulos

Spyros Papaspyropoulos — Fri, 09 Mar 2012 21:51:45 +0000

I totally agree Nick and this is exactly the advice I give my clients. Just recently we designed a new blog for our client Mykonos Grand Hotel and we set it up for them at http://www.mykonosgrand.gr/blog/ because we wanted to use the existing website’s authority and at the same time we wanted to tell Google that the there is freshness and change going on on the domain. Hotel websites can’t refresh their content so often since they pretty much have specific things going on each season. So by adding this blog we have managed to keep the domain busy and growing it’s search engine saturation more and more. This effort helped the domain’s seo placements a lot. Just check Google for keywords such as “Mykonos Hotel”, “Mykonos 5 Star Hotel”, “Mykonos Luxury Hotel” and tell me what you get. None of the above would have worked if the blog was setup on a separate domain.

By: Cathy Drappier

Cathy Drappier — Fri, 09 Mar 2012 20:23:55 +0000

Hi Nick, thanks so such timely information. I’m going to start blogging on my site soon and was actually wondering if it would be better to have a subdomain for my blog or have it all together. Now I know! Keep up the good work and have a great weekend!
Cathy

By: Jim Sweeney

Jim Sweeney — Fri, 09 Mar 2012 19:35:39 +0000

That’s good insight Nick, I’ve been thinking the same things myself lately…
Appreciate the post. Jim

By: Matt

Matt — Fri, 09 Mar 2012 19:03:28 +0000

Well, as a blog is usually easier to set up for people, especially writers looking to build some type of foundation.

I can see the situation happening often where somebody starts a blog for fun or a hobby, it becomes something more than that, but the links, SEO and others are already done and starting over with both a new website URL and a new blog URL could be too much of a hit or hassle.