A true dilemma for any aspiring business owner launching a new website, do I launch a blog, a website, both or just one? The reality is that every business should have a blog in today’s day of commerce. A blog gives your traffic a reason for repeat interest while giving you a tool to leverage your voice that ultimately leads to good things for your business.
Here are some reasons why a blog driven website can benefit any business:
1. Continuous Content: You instantly increase the potential to bring in repeat targeted traffic. Each time a visitor comes back to your blog to read what you have to say is another opportunity for that visitor to become a real lead. Your content will act like fishing rod to pull in whatever type of audience you are looking to attract just by shifting topics amongst your industry.
2. Personality: Writing is a great way to showcase your personality. It also gives your business a personality which often time’s people do gravitate towards. Some of the most successful businesses online come packed with loads of personality that can be felt through the readings of the company blog. A voice is something every business should have and a blog is a great way to share that voice in your industry.
3. Industry Reach: A blog allows you to spread your wings in your industry quite a bit. Each blog post can be used to leverage in your industry through means of social media, social bookmarking and a variety of other efforts. A blog is content that you can distribute in as many locations as you want. It also allows for future traffic to find you from blog posts that rank in search results for areas that you target to speak about.
Content has become a very powerful driving force in creating new business and leads for many businesses. Increase your website with good quality pages and content will over time lead to more visitors bumping into your website ultimately giving your company and brand name much wider industry recognition. A website without a blog will only get so much reach by itself. A website with a blog allows your visitor to be able to find your important service pages quickly because they are already on your website.