It’s no secret that you need relevant inbound links to benefit your website. But where do you get those? Well, there are various ways to build inbound links to your site. Starting an off-site company blog is one of them.
Granted, a butt load of links from one website only go so far. But an off-site blog benefits you in other ways too. No. 1, you can attract traffic to your blog much faster than you can to your static website. You can then funnel that traffic to your website. Secondly, you can use the blog to increase the number of pages you have indexed at the search engines. Every page you create is one more leg up on the competition. Then there’s the link building aspect of an off-site blog.
There are two ways to build links to your website from your blog – using each blog post to link to your website and using your sidebar. For the most part, you sidebar links are static and won’t change much over time. Use those sidebar links to create relevant anchor text for each page on your website and start some deep linking. Every post you create will create an inbound link to your website from your off-site blog. Those links will register as inbound links for each page of your website and give it a big boost at the search engines.
The way to build links to your website is through each blog. Write your blog posts around a specific topic related to your website. Make them keyword-rich and toss in one or two links each post, making each link an instance of anchor text.
If you do these two things from your off-site blog every day, you’ll create a good collection of inbound links for your website. Use it in conjunction with your other link building methods for greater effectiveness with your search engine optimization.