Web content managers will often find content on another website that they’d like to use for their own. The question facing such webmasters in the content development process are not only effective in nature, but ethical as well. The most explicit question regarding content ethics is, should you borrow content from another site to use for your own?
Well, it really depends on what you mean by borrow. Here are some options to explore:
Let’s be frank. Writing original content is always your best option for your visitors and a search engine optimization perspective. If you can swing it, you should write your own web content.
There are some content development issues, however, that might prevent you from writing your own original, unique content. If that is the case then you can always use articles or PLR content. Still, I’d caution you to rewrite extensively any content that you use unless you get permission from its author to do otherwise.
Using web content from another website as-is without getting permission from the site owner is an absolute no-no. That’s a good way to get into hot water. But what about “borrowing”?
For the purposes of this discussion, borrowing content means taking an original page from another website and rewriting. Generally, this is not a good idea. There are many cases where you’d be accused of stealing content and the accusation might stick. When conducting your content management strategy, you should devise a plan for research and go through great pains to write original content for your website.
Now, you can’t steal ideas. If another website writes about A and you thought it would be a good idea to write about A as well then there is nothing wrong with that. But if a good portion of the content on your topic is obviously taken from another site then you could have problems.
Content development is a tedious process, but it’s always best to perform the tasks with originality in mind. There is no substitute for original web content.