Attention all Boston-area B2B marketers! There is still time to register for the 2011 Boston B2B Summit. The event will be hosted at The Westin Waltham Boston Hotel from September 26th-28th. The program will feature 4 tactical training sessions, 5 attendee activities and expert panels
The revamped B2B Summit is taking a more hands-on approach to B2B marketing than ever before. Go beyond just hearing about great B2B marketing ideas and learn how implement proven strategies for your own business immediately! You’ll expand your own B2B knowledge and expertise with hands-on-training, panel discussions and workshops from Dr. Flint McGlaughlin, Brian Carroll, Jeffrey Rice and Jen Doyle from the MECLABS team, as well as more than 20 other B2B marketing experts.
Whether you’re looking for intense how-to training, interactive panel discussions or real-life case studies, B2B Marketing Summit 2011 has it all.
Attendees will receive benchmarks and analysis from MarketingSherpa’s B2B Marketing Benchmark Report and B2B Marketing Advanced Practices Handbook, as well as 10 how-to case studies and 6 moderated case studies.
This year’s Boston B2B Summit is designed to equip attendees with proven tools, tips and strategies to conquer the 7 most common B2B marketing challenges including:
• Generating high quality leads
• Marketing to a lengthening sales cycle
• Competing in lead generation across multiple media
• Marketing to a growing number of people involved in the buying process
Learn how to engage your ideal customer with relevant content, generate high-quality leads, successfully integrate social media in your leads program and much more!
Scheduled workshops and seminars include:
• How to Improve B2B Email Performance by Increasing Relevance
• Quick Hit Tactics to Boost Your Lead Gen
• Using Data to Boost B2B Marketing Results
• Destroying the 7 Myths of B2B Social Media
• and much more!
Check out this video invitation from keynote speaker Dr. Flint McGlaughlin!
Other speakers at this year’s Boston B2B marketing summit include:
• Dr. Cheemin Bo-Linn, Chief Marketing Officer at Netline
• Marjorie Madfis, Digital Marketing Manager at IBM
• Bryan Brown, Director of Product Strategy at Silverpop
One of the most valuable features of this year’s 2011 Boston B2B Summit. is our one-to-one coaching clinics. This is your chance to get one-to-one advice about your marketing automation program, your lead generation efforts, your content production plan, and more. These clinics are designed to address your challenges and leave you with actionable ways to improve your marketing efforts. You won’t hear any sales pitches about companies or the services they provide – just the information you need to succeed.
One-to-one coaching clinics are conducted in half-hour sessions on a first-come, first- served basis. Consultation clinics include: marketing automation, content creation, social marketing, conversion optimization and more!
Stay connected with all the other attendees via Twitter with #B2BSummit!
On Wednesday, September 28th, the Boston B2B Summit 2011 will feature a post-summit B2B certification workshop, which will teach you how to overcome the top challenges facing B2B marketers, implement B2B best tactics in content development, create and use buyer personas to target your ideal customers and take steps to create an effective webinar strategy . Once you have taken and passed the final exam, you will be designated as a Certified Professional in B2B Marketing!