Domain Names, a Crucial Part of Your Brand

Writing by Nick Stamoulis Tweet

Domain names are one of the most important parts of your brand. If you don’t think that is true, just think about the last time that you looked for a product that you were interested in last time. Did you search for it, or did you just enter the company name in the location bar and hit enter?

When it comes to computer peripherals, I have a favorite company. The company’s name is Razer and they produce a range of performance keyboards and mice. They are generally geared towards gaming and or professional applications. The trouble is that the company is remarkably difficult to find. Type in: “www.razer.com” and you will get an error page. The domain is not owned by the company. The odd thing is that Razer is a pretty big company, so you would think that they would have taken some steps to protect their brand. Razer can be found at “razerzone.com” which is close enough to the company name, but still not the same.

Acquiring domain names that are relevant to your business should be one of your primary goals. Pick up keywords and key phrases that you think would make good domains. The best domain names are short and catchy. Many good two words combinations have been taken now, so you might have to go for three word combinations. If you have the resources, you can always look to purchase domain names that are already in use. Boost your brand and you will boost your sales.

If you are looking for an easy way to register up to 500 domain names in one hit, go to Go Daddy. At Brick Marketing, we use Go Daddy for a lot of our domain name registrations and are happy to recommend them to all of our customers. You get great rates, excellent discounts for bulk registrations and they are remarkably simple to use.