When it comes to building a business and website online most people know that building links is important, but what type of links are important to build? One source might say one thing and another says another so it could get confusing very quickly. The reality is that a combination of a variety of link types is really important to any link building campaign.
What are external links?
An external link on your website is a link that does not include your domain and belongs to someone else. External links pointing to other domains are an important part of link building. Sometimes people get worried thinking they will send business away from their website but in the long run the external linking really helps to strengthen your SEO efforts. As part of all search engine algorithms they take into account which websites you link to. It is an important part of link building and needs to be included in any link building campaign.
What is an internal link?
An internal link is a link that points to the inside of your website. It is always good to have some sort of internal link building structure on your website. A website footer is a must and just goes without saying but often times it is even important to have a space underneath the footer that has a series of links that might lead to other important pages of your website. Internal linking not only strengthens your link building but it also increases over all user experience. Your website user might see a page that they didn’t see before which could increase odds for a website conversion.
What are One Way Links?
One way links are probably one of the most important you can acquire for your website. A one way link would be a blogger or news site doing a write up or a story on you and leaving a link behind pointing to your website or a page of your website. These often times happen naturally which is why they are much more powerful than any other type of link.
Incorporating all three of these link types is important to the overall success of your website and your link building and SEO efforts.