A Break Down of Link Types
When it comes to building a business and website online most people know that building links is important, but what type of links are important to build? One source might say one thing and another says another so it could get confusing very quickly. The reality is that a combination of a variety of link types is really important to any link building campaign.
What are external links?
An external link on your website is a link that does not include your domain and belongs to someone else. External links pointing to other domains are an important part of link building. Sometimes people get worried thinking they will send business away from their website but in the long run the external linking really helps to strengthen your SEO efforts. As part of all search engine algorithms they take into account which websites you link to. It is an important part of link building and needs to be included in any link building campaign.
What is an internal link?
An internal link is a link that points to the inside of your website. It is always good to have some sort of internal link building structure on your website. A website footer is a must and just goes without saying but often times it is even important to have a space underneath the footer that has a series of links that might lead to other important pages of your website. Internal linking not only strengthens your link building but it also increases over all user experience. Your website user might see a page that they didn’t see before which could increase odds for a website conversion.
What are One Way Links?
One way links are probably one of the most important you can acquire for your website. A one way link would be a blogger or news site doing a write up or a story on you and leaving a link behind pointing to your website or a page of your website. These often times happen naturally which is why they are much more powerful than any other type of link.
Incorporating all three of these link types is important to the overall success of your website and your link building and SEO efforts.
11 Responses to “A Break Down of Link Types”
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Another great post Nick…you forget to mention how useful a sneaky paid link here and there can be though. I know they are a one way link in every way except your wallet will hurt after! But, with a paid you can almost guarantee fast processing, listing and the link being follow. I have a few paid links to my site as i could get a link from a site with a page rank you can rarely get for free…i’m not saying this is something to do often but one here and there at not too much cost can boost you ranking nicely.
Great article. Thanks for explaining the differences between the types of links. This will help especially newbie SEOs with their link building and campaigns.
Hi Tom,
Thanks for reading and your comment.
Personally, I am not a big advocate of paid linking, the rule of thumb that I recommend is a good relevant link source could and should generate visitors to your website.
Here is what Google has to say about paid links:
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66736
I am also not a fan of paid linking. By far I prefer commenting on blogs and forums. What I would recommend is to look for good ranked blogs and forums. Not only would you get better exposure, but you will also learn from people with considerable experience and know how. Even if you are an expert, there always something new to learn.
Hi Francisco,
Thanks for reading and sharing your thoughts!
There is always more to learn in the SEO world as it continue to evolve…thanks again for reading!
I have become a fan of reading your insightful articles. They are short, to the point and loaded with valuable information. As you say, there is always something new to learn in SEO work.
Looking forward to going through your site and reading everything.
Hi Barb,
Thanks for reading, sharing your thoughts and your kind words! I really do appreciate it!
Thanks for the breakdown. It’s also great to hear the views of other readers especially about paid links. We go back and forth on that topic all the time.
Hi Christy,
Thanks for reading and sharing your thoughts.
Yeah, paid links can be a tricky type of topic to discuss!
Thanks Nick even though I knew all this it’s nice to have other experts confirm my knowledge, I really enjoy your blog
Hi Ell,
Thanks for reading and I am glad that it helped!