How To Build Links With JavaScript
JavaScript is an interesting tool. It isn’t crawlable so therefore any links you find in a script will not be crawled back to the source. On the other hand, search engines can detect the inbound links produced from JavaScript. In other words, you can get credit for inbound links that are hidden inside of JavaScript even though the links themselves won’t be crawled by the search engines.
Before you start talking about using JavaScript for paid links, consider that Google currently doesn’t penalize sites for paid links within JavaScript. But here’s the catch: They may start doing so at any time.
Do you really want to risk paying for thousands of inbound links only to have those links discounted a year or two down the road? That’s a big risk. A better plan is to take a play from Amazon.com. Amazon builds links using JavaScript, but those links are affiliate links. With its affiliate program, Amazon has thousands upon thousands of websites building links to it using the company’s autogenerated JavaScripts. These JavaScripts promote a single product or group of products and if a visitor clicks on those links to land on Amazon’s site and make a purchase, the website owner who sent them over to Amazon’s site gets a commission because that site owner’s affiliate ID is programmed into the JavaScript as well.
You can build inbound links using JavaScript if you do it the right way. You don’t have to buy links and hope that Google never changes its policy.
6 Responses to “How To Build Links With JavaScript”
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
Connect with Nick Stamoulis
Brick Marketing - SEO Company
Pretty solid explanation. Quite refreshing to hear another SEO Expert actually talking about relevant incoming links to generate traffic instead of link building that is just SPAM. Keep it up.
Hi Tampa SEO Consultant – Yes, indeed, it is all about generating relevant visitors!
Of course, now I need to brush up on my JavaScript skills to start taking advantage of this idea… do you know anyone that is “sharing code” so to speak on exactly how to do this? Obviously, I am not looking for Amazon’s actual code and affiliate ID’s… just a good starting point so as to not re-invent the wheel.
Hi Tampa SEO Consultant – I don’t know of any reputable sites doing taking this approach just yet, but I will keep my eyes and ears open to report it, if I find it…thanks!
Hi Nick,
Now that nofollowed links have been negated as a tool to sculpt PageRank, I could really use some help understanding how javascript links can be used to prevent PR “leakage”, for lack of a better term. Can you offer any insight? Thanks in advance.
Hi Mary,
Thanks for the comment, unfortunately I don’t have any insight for this aspect as I normally don’t sculpt PR as I don’t find it that effective these days…