There are really three levels of business enterprise. It helps if you know which one you belong to as you will be better able to market your services to the right market. Here are the three levels of business, and this applies online as well as off line:
- Small Business Enterprise
- Small to Mid-Size Business Enterprise
- Corporate Enterprise
These three levels of business likely have other names, but this is how I categorize them. The first category, small business enterprise, is made up of local DBAs, mom and pop shops, freelancers, artisans, crafts people working alone, small co-ops, and most local businesses. In short, the small business enterprise category is largely a local market with some variations. I make the exception for the small business that operates solely online. You can run a successful small business or freelance entirely on the Internet.
The second category, Small to Mid-Size Business Enterprise, is comprised of large companies that operate outside of one specific locale market. This would include regional companies, LLCs, small corporations, professional associations, and freelancers who have built up an organization around themselves such that they have several freelancers working for them.
The third category, Corporate Enterprise, is perhaps the easiest to define. Multi-national corporations and organizations that operate internationally, across country geographical lines and on a more local level may operate across state lines if in the U.S. or regionally within the boundaries of Europe.
Do you know where you sit? Who is your market?
If your ideal customer is the man who lives down the block from you then you fall into the first category. If you are a construction material supplier who delivers within a three-state area then you likely fall into the second category. If you are IBM or Apple then you fall into the third category.
This matters because how you build your website and perform your online SEO depends a lot on this picture of yourself. Who are you trying to reach? Answer that question and I can better tell you how to implement your Internet marketing strategy.