4 Signs You’re Killing Your Company Blog
Business blogging is one of the most valuable marketing tactics a company can employ online. And in light of Google’s recent “freshness update”, having a business blog to drive your SEO is more important than ever. However, running a successful business blog is not as simple as many site owners think. It is a huge time commitment (with no end date) and the potential for taking a wrong turn is very real. Here are 4 things that could end up killing your company blog You can’t get at least one post published each week. Blogs need fresh content in order to survive and help build your online brand. I’d rather one of my SEO clients not even bother with a blog if they can’t commit CLICK HERE TO READ MORE...
4 Ways to Repackage Your Content
The number one complaint/concern I hear from my SEO clients when it comes to content marketing is that they don’t know what to write about. The number two complaint/concern is, even if they do have a list of topics ready to go, no one on their staff has the time to commit to a heavy content marketing campaign. To both of those I say, “Oh yes you do!” Content marketing isn’t nearly as hard as most site owners think it is, even if looking at a 6 month editorial calendar can be a little intimidating. An easy to solution to your content marketing woes is content recycling. Content recycling (or repackaging) is when you take a piece of content, say CLICK HERE TO READ MORE...
Your Content is Only as Boring as You Let It Be
Every month my company attends the Boston SEO Meetup, a Meetup event for local SEO and internet marketing professionals, business owners and anyone else interested in learning more about SEO. At November’s event, founder Dave Matson spent a few minutes talking to the group about some of the challenges he has writing content for his clients, criminal defense attorneys. He explained that it’s hard to get people excited and wanting to share a blog post about DUIs, but that doesn’t mean he can’t find creative ways to incorporate trending topics into his content marketing and still have it accurately reflect your brand.] He recently wrote a blog post that talked about what Occupy protestors should do in case they were arrested CLICK HERE TO READ MORE...
Build Rapport with Your Blog Readers
It’s not enough to get someone to read one of your blog posts once. If you really want your blog to succeed in the long term you want them to keep coming back! Aside from creating great content on a consistent basis (which is a must of any business blog) here are 4 tips for building a stronger rapport with your blog readers. 1. Share the comment love. Even if they were just doing it for the link (although we all hope it’s really just because they love our blog), everyone who leaves a comment on your blog posts took a few minutes of their day to do so. Repay the favor and leave a comment or two on some of their blog posts. I can’t CLICK HERE TO READ MORE...
Content Mistakes That Hurt SEO
Your website is the lynchpin of all your online marketing efforts. It doesn’t matter how great your off-site link building campaign, social media marketing or content marketing campaigns are—without a great website based on great content to hold it all together your visitors are going to leave as quickly as they arrive. Your website has a matter of milliseconds to catch and hold someone’s attention, which means you better live up to their expectations and give them the information they want quickly! A few poorly designed content components and your site will struggle to keep visitors engaged. Is your website making these content mistakes that can hurt your SEO? 1. No call-to-actions Is no one filling out your contact form or signing up for your company newsletter? CLICK HERE TO READ MORE...
The Michael Bay Style of Content Development
I came across this great post the other day on searchengineguide.com. Written by Stoney deGeyter, it’s 30+ SEO analogies that struck me as funny and yet so very true at the same time. I believe in having a sense of humor about your work and this post was right up my alley. One of my favorite analogies was this, SEO is like a Michael Bay movie. It can look pretty, but if you're just throwing a bunch of crap at your audience, they'll just shrug and walk away. I think Stoney hit the nail on the end with that one, especially when it comes to content marketing, a critical component of SEO. Michael Bay isn’t a director known for his poignant and gut-wrenching CLICK HERE TO READ MORE...
How Much Should Content Writing Cost?
Many businesses don’t have the internal resources to fully commit to content marketing, so they look to hire a freelance copywriter to shoulder most of the work. If you don’t have the writing skills or time to devote to content marketing, this is a great idea! A good professional copywriter has the skills and know-how to craft great content for your website or blog and capture the attention of your target audience to get your brand noticed. But hiring a freelance SEO copywriter to handle your content writing begs the question, “How much should I be paying for my outsourced content?” There really is no “right” answer for how much it costs to outsource your content. Factors like the length of the post, amount of research CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
