Evergreen Content 101: What Small Businesses Need to Know
This is a guest post by Amanda DiSilvestro of HigherVisibility. The term “evergreen content” has been around the Internet for quite some time; however many businesses still don’t stop to consider how it works. It’s not only important for businesses to understand what evergreen content is, but it’s important to understand why it matters and how to put it into action. Evergreen content is a great way to keep your website relevant for years to come, which is something every company wants. What Is Evergreen Content? Evergreen content is what some would call timeless. It refers to an article or a piece of content that will always remain relevant to your audience. In most cases, the bulk of the content on a homepage or CLICK HERE TO READ MORE...
How to Find Content Marketing Opportunities
In my opinion, content marketing is what propels your SEO campaign forward. Onsite SEO and traditional link building are still incredibly important, but without a strong content marketing campaign chances are your SEO will stagnant in time. Finding new content marketing opportunities is key to keeping your content marketing campaign moving forward. Here are 5 ways to find content marketing opportunities: 1. Check out the industry blogs you read. I read a few big SEO blogs every morning just so I can keep educating myself and stay up to date with what is going on in my industry. What industry specific blogs do you read habitually? See if any of those sites have put out a call for guest blogging submissions or if they might be willing to CLICK HERE TO READ MORE...
Don’t Turn Guest Blogging into a Link Exchange
Link exchanges (“You link to me and I link to you”) are strictly banned by Google as a link scheme. A link scheme is “Any links intended to manipulate a site's ranking in Google search results.” Well that means any link is a link scheme, right? Isn’t the whole point of link building to improve your site’s ranking in the SERPs? While link building can (and does) help your site do better in the search engines, it’s important that you aren’t building links just for the sake of getting that link—there should be more value there such as driving traffic, industry recognition and a stronger online brand. In theory, guest blogging should do all of those things and more for your SEO, but I fear CLICK HERE TO READ MORE...
Great Content Should Attract Links, Not Build Them
I came across this great post on the YouMoz blog a few weeks ago and one line in particular really stuck with me, "…the interest in great content is to attract links, where as a lot of what Google is looking to eliminate are examples of where content is used to build links…" The author was talking about the Google Panda update which first rolled out late last year and took on sites with thin and low-quality content, scrappers and spam blogs. Link building tactics like article spinning, blog commenting spamming, buying pre-existing domains and posting content with links to your site can easily churn out dozens, if not hundreds of links, from just a handful of generic and boring content. As CLICK HERE TO READ MORE...
Don’t Write Your Content Marketing Into a Corner
Let’s say you own a clothing company that specializes in hiking apparel for women—hiking boots, backpacks, thermal layers, etc. There are probably thousands of different spins you could take about hiking apparel for a company blog. You could write blog posts about what to wear depending on the weather (rain, snow, heat) or trail conditions (muddy trail vs. mountain climbing), what hikers should pack for an all-day or multi-day hiking trip, or even why it’s important to make sure your socks are dry! Then of course you could branch out into related niches about camping gear (tents, sleeping bags, camp stoves), nutrition tips for serious hikers, the best trails for beginners, hiking regulations of various National Parks and so forth. But what do you do CLICK HERE TO READ MORE...
Call to Action: Top 6 Reasons You Need One
This is a guest post written by Jessica Sanders of ResourceNation.com Do you know that a call to action is important to your business? Well, the world of online marketing is valuable, but not if your customers are just wandering without intent. By providing a call to action, you not only get their attention, but help them navigate where you want them to go. While there are many places you can place a call to action, there are 6 major reasons to make better use of it. 1. Generate Leads In this new world of big data – sets of email lists that companies have been collecting for years, for example – it’s in your best interest to collect as much customer data as CLICK HERE TO READ MORE...
Why Does Content Creation Have to be So Hard?
Hint—it’s not! Most marketers struggle with content creation. Either they don’t have the time, they think their niche is too boring, or they don’t know what to say to make their company stand out. But I’m living proof that content creation isn’t nearly as hard as you think it is! I run a small company and yet we manage to publish 2-3 blog posts across two blogs every day; we submit content to a list of other sites we’ve built guest blogging agreements with and I put together a company newsletter that goes out multiple times each week. I don’t have a 10 person marketing staff to help me get it done, but we make it happen day in and day out. You can too! If CLICK HERE TO READ MORE...
Article Marketing and Recent Google Updates
When Google released it's newest round of updates this year, websites specializing in article submission took a big hit as many sites were hosting poorly produced content from spammers. However, there are still many article websites that have maintained a strong trust factor and can still be used effectively for submitting content as part of an SEO strategy. If done correctly, article marketing can help to boost a site's SEO. However, the content you submit needs to be credible, well written, and informational (not promotional). Good content helps to increase SEO as well as boost your site's credibility as a thought leader. In this video lesson, I explain why you need to create strong and credible content so that if submitted to an article directory site, CLICK HERE TO READ MORE...
How Content Creation Affects Crawl Rate
Crawl rate is the frequency in which search engine spiders visit and re-index your website. New content will get indexed faster on sites that have a higher crawl rate, which helps increase the site’s overall online search presence. Continually creating and publishing new and unique content is essential for SEO. When you publish new content, you are able to see it live, however it is not visible on the search engines until the page is indexed. The higher the crawl rate, the faster the content will be indexed. In this video lesson, I explain the reasons why content plays such an integral part in not only the long term SEO success of your site, but how the crawl rate of your site is influenced by the CLICK HERE TO READ MORE...
Who Will Help Your Content Promotion?
Obviously the first part of any content marketing strategy (and arguably the hardest) is actually creating the content. Content could really be anything including a blog post, article or white paper, video, podcast, infographic, case study and more. Each piece of content comes with its own challenges and rewards and can be used to target a different segment of your overall audience. For instance, a product demo video is great for a visitor that is farther along in their buying cycle while an informational blog post might be better for someone just starting to research your products/services. Once you have all the content in place (and a good content marketing strategy is always coming up with fresh content) the issue then becomes, how do you CLICK HERE TO READ MORE...
Updating Website Content – SEO Video Tip
It's important to make sure that your website content is up-to-date so both the search engines and your visitors can find the more relevant information. That's why it's worth updating your website's content every two years or so. Make sure all product pages, services and more are 100% current. Watch this week's SEO video lesson! For more content marketing lessons from Nick Stamoulis, check out the Brick Marketing Internet marketing video lesson CLICK HERE TO READ MORE...
Content Marketing Creates Great Links
Traditional link building, things like blog commenting, online PR, creating business profiles and so forth, are all critical elements to any well-rounded SEO campaign. The search engines like to see a diverse approach to link building, so the more link sources in your link portfolio the better. You want your link building to appear as natural as possible so as to not raise any red flags, especially since the Penguin update came down hard on web spam tactics like the over use of exact match anchor text. However, SEO is constantly evolving and traditional link building alone, while still important, might not always be enough to catapult your website to long-term online success. A strong content marketing campaign is what is going to propel your CLICK HERE TO READ MORE...
Get That Content Published!
A lot of site owners and marketers, especially B2B marketers, have a hard time developing a consistent content marketing strategy. Many feel that they have nothing to say or that their audience isn’t interested in hearing from them—this is not the case! Your target audience, regardless of industry, is looking for more information. They want best practice tips and guidelines, product reviews and demos, industry trends and more. Every business exists to solve a problem (otherwise they don’t stay in business for very long!) and your content shows potential customers that your brand is the best solution. That being said, stop worrying about what you’re going to say and start publishing! While it’s important to publish quality, relevant content, many site owners get so bogged down CLICK HERE TO READ MORE...
B2C Content Recycling – SEO Video Lesson
B2C content recycling is an excellent way to take one piece of B2C content, say a press release announcing the opening of a new restaurant, and re-purpose it across a variety of online platforms to gain more online brand exposure and increase it's SEO value. The key is to keep the messaging the same regardless of platform. Watch this week's SEO video lesson here! For more content marketing tips and lessons from Nick Stamoulis, check out the Brick Marketing content marketing video lesson CLICK HERE TO READ MORE...
The SEO Importance of Original Content
In light of last’s month post outing now infamous (and new Internet meme) Ocean Marketing for plagiarizing from this very blog, I thought it was important to stress the importance of original content, which is imperative for online marketing success. Not only the foundation of good SEO, content also feeds your social media marketing campaign, builds your overall online presence and helps establish consumer trust in your brand. Content it far too important to outsource to cheap writers, and too closely intertwined with your brand to try to get away with plagiarizing. Original content gets links. Even if you have never actively engaged in any kind of offsite link building, chances are your website has developed a small link portfolio of natural links CLICK HERE TO READ MORE...
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Nick Stamoulis:
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