Get That Content Published!
A lot of site owners and marketers, especially B2B marketers, have a hard time developing a consistent content marketing strategy. Many feel that they have nothing to say or that their audience isn’t interested in hearing from them—this is not the case! Your target audience, regardless of industry, is looking for more information. They want best practice tips and guidelines, product reviews and demos, industry trends and more. Every business exists to solve a problem (otherwise they don’t stay in business for very long!) and your content shows potential customers that your brand is the best solution. That being said, stop worrying about what you’re going to say and start publishing! While it’s important to publish quality, relevant content, many site owners get so bogged down CLICK HERE TO READ MORE...
Authorship Markup and SEO
I came across this great article the other day on The Daily SEO Blog from SEOMoz about authorship markup and how it might impact link building. Since Google looks at the quality of a link to determine its relevance and value when ranking a site in the SERPs, being able to verify the author of a link helps verify that the link is trust worthy. As the author (Tom Anthony) points out, this gives Google two advantages: Knowing this is an authored link, by a human who they have data about, they can place far more trust in a link. Its [sic] likely that a link authored manually by a human is of higher quality, and that a human is unlikely to claim CLICK HERE TO READ MORE...
B2C Content Recycling – SEO Video Lesson
B2C content recycling is an excellent way to take one piece of B2C content, say a press release announcing the opening of a new restaurant, and re-purpose it across a variety of online platforms to gain more online brand exposure and increase it's SEO value. The key is to keep the messaging the same regardless of platform. Watch this week's SEO video lesson here! For more content marketing tips and lessons from Nick Stamoulis, check out the Brick Marketing content marketing video lesson CLICK HERE TO READ MORE...
The SEO Importance of Original Content
In light of last’s month post outing now infamous (and new Internet meme) Ocean Marketing for plagiarizing from this very blog, I thought it was important to stress the importance of original content, which is imperative for online marketing success. Not only the foundation of good SEO, content also feeds your social media marketing campaign, builds your overall online presence and helps establish consumer trust in your brand. Content it far too important to outsource to cheap writers, and too closely intertwined with your brand to try to get away with plagiarizing. Original content gets links. Even if you have never actively engaged in any kind of offsite link building, chances are your website has developed a small link portfolio of natural links CLICK HERE TO READ MORE...
4 Signs You’re Killing Your Company Blog
Business blogging is one of the most valuable marketing tactics a company can employ online. And in light of Google’s recent “freshness update”, having a business blog to drive your SEO is more important than ever. However, running a successful business blog is not as simple as many site owners think. It is a huge time commitment (with no end date) and the potential for taking a wrong turn is very real. Here are 4 things that could end up killing your company blog You can’t get at least one post published each week. Blogs need fresh content in order to survive and help build your online brand. I’d rather one of my SEO clients not even bother with a blog if they can’t commit CLICK HERE TO READ MORE...
4 Ways to Repackage Your Content
The number one complaint/concern I hear from my SEO clients when it comes to content marketing is that they don’t know what to write about. The number two complaint/concern is, even if they do have a list of topics ready to go, no one on their staff has the time to commit to a heavy content marketing campaign. To both of those I say, “Oh yes you do!” Content marketing isn’t nearly as hard as most site owners think it is, even if looking at a 6 month editorial calendar can be a little intimidating. An easy to solution to your content marketing woes is content recycling. Content recycling (or repackaging) is when you take a piece of content, say CLICK HERE TO READ MORE...
Your Content is Only as Boring as You Let It Be
Every month my company attends the Boston SEO Meetup, a Meetup event for local SEO and internet marketing professionals, business owners and anyone else interested in learning more about SEO. At November’s event, founder Dave Matson spent a few minutes talking to the group about some of the challenges he has writing content for his clients, criminal defense attorneys. He explained that it’s hard to get people excited and wanting to share a blog post about DUIs, but that doesn’t mean he can’t find creative ways to incorporate trending topics into his content marketing and still have it accurately reflect your brand.] He recently wrote a blog post that talked about what Occupy protestors should do in case they were arrested CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
