SEO Journal by Nick Stamoulis of Brick Marketing » Content Development

Evergreen Content 101: What Small Businesses Need to Know

SEO Journal — Wed, 17 Apr 2013 08:00:22 +0000

This is a guest post by Amanda DiSilvestro of HigherVisibility. The term “evergreen content” has been around the Internet for quite some time; however many businesses still don’t stop to consider how it works. It’s not only important for businesses to understand what evergreen content is, but it’s important to understand why it matters and [...]

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How to Find Content Marketing Opportunities

Nick Stamoulis — Wed, 26 Dec 2012 12:00:28 +0000

In my opinion, content marketing is what propels your SEO campaign forward. Onsite SEO and traditional link building are still incredibly important, but without a strong content marketing campaign chances are your SEO will stagnant in time. Finding new content marketing opportunities is key to keeping your content marketing campaign moving forward. Here are 5 [...]

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Don’t Turn Guest Blogging into a Link Exchange

Nick Stamoulis — Wed, 05 Dec 2012 12:00:09 +0000

Link exchanges (“You link to me and I link to you”) are strictly banned by Google as a link scheme. A link scheme is “Any links intended to manipulate a site’s ranking in Google search results.” Well that means any link is a link scheme, right? Isn’t the whole point of link building to improve [...]

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Great Content Should Attract Links, Not Build Them

Nick Stamoulis — Thu, 27 Sep 2012 12:30:12 +0000

I came across this great post on the YouMoz blog a few weeks ago and one line in particular really stuck with me, “…the interest in great content is to attract links, where as a lot of what Google is looking to eliminate are examples of where content is used to build links…” The author [...]

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Don’t Write Your Content Marketing Into a Corner

Nick Stamoulis — Tue, 11 Sep 2012 10:45:36 +0000

Let’s say you own a clothing company that specializes in hiking apparel for women—hiking boots, backpacks, thermal layers, etc. There are probably thousands of different spins you could take about hiking apparel for a company blog. You could write blog posts about what to wear depending on the weather (rain, snow, heat) or trail conditions [...]

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Call to Action: Top 6 Reasons You Need One

Nick Stamoulis — Tue, 21 Aug 2012 10:00:55 +0000

This is a guest post written by Jessica Sanders of ResourceNation.com Do you know that a call to action is important to your business? Well, the world of online marketing is valuable, but not if your customers are just wandering without intent. By providing a call to action, you not only get their attention, but [...]

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Why Does Content Creation Have to be So Hard?

Nick Stamoulis — Thu, 16 Aug 2012 12:00:12 +0000

Hint—it’s not! Most marketers struggle with content creation. Either they don’t have the time, they think their niche is too boring, or they don’t know what to say to make their company stand out. But I’m living proof that content creation isn’t nearly as hard as you think it is! I run a small company [...]

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Article Marketing and Recent Google Updates

Nick Stamoulis — Wed, 15 Aug 2012 17:00:02 +0000

When Google released it’s newest round of updates this year, websites specializing in article submission took a big hit as many sites were hosting poorly produced content from spammers. However, there are still many article websites that have maintained a strong trust factor and can still be used effectively for submitting content as part of [...]

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How Content Creation Affects Crawl Rate

Nick Stamoulis — Wed, 01 Aug 2012 09:00:57 +0000

Crawl rate is the frequency in which search engine spiders visit and re-index your website. New content will get indexed faster on sites that have a higher crawl rate, which helps increase the site’s overall online search presence. Continually creating and publishing new and unique content is essential for SEO. When you publish new content, [...]

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Who Will Help Your Content Promotion?

Nick Stamoulis — Tue, 31 Jul 2012 12:00:10 +0000

Obviously the first part of any content marketing strategy (and arguably the hardest) is actually creating the content. Content could really be anything including a blog post, article or white paper, video, podcast, infographic, case study and more. Each piece of content comes with its own challenges and rewards and can be used to target [...]

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Updating Website Content – SEO Video Tip

Nick Stamoulis — Mon, 16 Jul 2012 17:34:00 +0000

It’s important to make sure that your website content is up-to-date so both the search engines and your visitors can find the more relevant information. That’s why it’s worth updating your website’s content every two years or so. Make sure all product pages, services and more are 100% current. Watch this week’s SEO video lesson! [...]

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Content Marketing Creates Great Links

Nick Stamoulis — Tue, 10 Jul 2012 10:00:39 +0000

Traditional link building, things like blog commenting, online PR, creating business profiles and so forth, are all critical elements to any well-rounded SEO campaign. The search engines like to see a diverse approach to link building, so the more link sources in your link portfolio the better. You want your link building to appear as [...]

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Get That Content Published!

Nick Stamoulis — Tue, 15 May 2012 11:00:16 +0000

A lot of site owners and marketers, especially B2B marketers, have a hard time developing a consistent content marketing strategy. Many feel that they have nothing to say or that their audience isn’t interested in hearing from them—this is not the case! Your target audience, regardless of industry, is looking for more information. They want [...]

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B2C Content Recycling – SEO Video Lesson

Nick Stamoulis — Mon, 19 Mar 2012 14:27:48 +0000

B2C content recycling is an excellent way to take one piece of B2C content, say a press release announcing the opening of a new restaurant, and re-purpose it across a variety of online platforms to gain more online brand exposure and increase it’s SEO value. The key is to keep the messaging the same regardless [...]

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The SEO Importance of Original Content

Nick Stamoulis — Thu, 16 Feb 2012 11:00:45 +0000

In light of last’s month post outing now infamous (and new Internet meme) Ocean Marketing for plagiarizing from this very blog, I thought it was important to stress the importance of original content, which is imperative for online marketing success. Not only the foundation of good SEO, content also feeds your social media marketing campaign, [...]

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