The New Face Of Blog Comment Spam
While approving comments for a WordPress blog I came across some comments that were clearly spam, but that were not so easily identified as spam at first glance. These comments almost snookered me, a seasoned WordPress user and comment analyzer, so I thought it might be a good idea to issue a warning. If you are a blogger, check your comments carefully. The comments in question appeared to be harmless. They were carefully crafted comments that specifically addressed the posts on which they were made. They were completely indistinguishable from bona fide comments - the kind of blog comments I like to get. They were customized just for a specific blog post, unlike most spam which is bot generated and generic. The problem with these comments, however, CLICK HERE TO READ MORE...
Is SEO Enough? No Its All About Action!
You know you've done a good job with the on site search engine optimization for your website. You've got your keywords scattered throughout your content - but not too much. It isn't stuffed. You've got inbound anchor text from internal pages and from external pages. You've got meta tags. You have gone through a lot of trouble making sure each page is optimized to the hilt. But is that enough? Well, let's just assume that you have SEOd your website so well that you have 10 No. 1 rankings - all very important keywords for your niche. Just having a No. 1 listing isn't enough to ensure that you will see click throughs. And once you get people to your site there is no guarantee that CLICK HERE TO READ MORE...
Will Free Last Forever?
This search engine optimization blog is free. Hope you enjoy it. It's free to read. And I hope you see its value. Lots of people do. I know, because I hear it every day. So free is beautiful, right? Not according to some people. Free is a sham, says these two entrepreneurs. Of course, Chris Anderson disagrees. He says free is the currency of the web. Who's right? Chris Brogan has a brilliant post on this very thing. If free is so great, why isn't everyone doing it? Does your SEO provide his services for free? Why not? The problem with free is that it isn't a sustainable business model. I concede that sometimes free is good. You can build a good list CLICK HERE TO READ MORE...
Is Content Better Than SEO?
I hear the argument all the time. Those who fall down on the "SEO is more important" side point to rankings as the evidence that SEO is more important than content. Well, in strict technical terms, SEO is content. But that's another matter. We'll cover it in a minute. The people who argue that content is more important than SEO do so on the basis that "content is king", an old cliche. Yes, content is important, but you can write content all day long and if no one sees it then, so what? Michael Martine calls this a false dichotomy. I'll have to agree. If you pose the question in the wrong way then I believe you'll get the wrong answer. We should ask, "Is content CLICK HERE TO READ MORE...
Should You Borrow Content For Your Site?
Web content managers will often find content on another website that they'd like to use for their own. The question facing such webmasters in the content development process are not only effective in nature, but ethical as well. The most explicit question regarding content ethics is, should you borrow content from another site to use for your own? Well, it really depends on what you mean by borrow. Here are some options to explore: Write original content from scratch Borrow content from another site and rewrite it Use content from another site verbatim Use PLR content for your site Let's be frank. Writing original content is always your best option for your visitors and a search engine optimization perspective. If you can swing it, you should write your own web content. There CLICK HERE TO READ MORE...
Rehashing Information Is Good For The Web
There are time when blogging is accused of simply repeating or rewriting content that appears on other blogs or other web sites. I am not sure why this is seen as a negative when the practice is the life blood of the internet. Take announcements by the search engines as an example. They don't run big publicity campaigns when releasing new features, they simply publish a blog post about it. Why? They know that a thousand (or more) bloggers will pick up the post, rewrite it (often with their own views) and publish the information on their blogs. This is in a way viral marketing at its best. It is certainly now one of the fastest ways to spread the word. Why is it good for the CLICK HERE TO READ MORE...
Is Your Sales Letter Optimized?
The online sales letter has gone through some interesting trends. In the early day of the Internet, sales letters were pretty much just Web-based direct mail pieces. There's a reason for that. Actually, there are several reasons: The Web was linear, just text and links Marketers who were successful at writing sales letters were successful at direct mail so that's what they new People who bought into sales letter hype were responding to the newness of the Web technology As people got more familiar, and more comfortable, with Web-based sales letters, those sales letters started converting less. Then marketers got better at driving targeted visitors and sales letter conversions increased again. Until they declined. And then podcasting took off a little bit and there was another increase in conversions CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
