Using Your Competition to Find Topic Ideas
It’s probably the single most common problem with content marketing; site owners don’t know what to write about. Every blogger, site owner and marketers is going to have writer’s block sooner or later, but don’t let that stop you for long! A successful content marketing campaign relies on the consistent creation and promotion of useful content. A small snag can easily derail your editorial calendar. If you find yourself scrambling to come up with new topics for your next blog post or article, why not take a look at the competition? Why would you want to use the competition as a source of inspiration? First off, your competition has the same online audience as you. If they are doing their content marketing right, they should CLICK HERE TO READ MORE...
Building a Site FAQ? Add More Content
A few weeks ago, I wrote a post entitled “Should Your Site Include a FAQ? that discussed whether or not it was worth developing an SEO FAQ for potential clients. I wasn’t sure how much information was too much, in terms of the Brick Marketing SEO strategy. There is no “magic solution” or “secret” to SEO, so it’s not like I’d be giving away trade secrets. However, I was worried that having FAQ pages about keyword research would mean I’d have to sift though more leads from people that ONLY wanted keyword research, which is not the kind of client I’m looking for. The topic of site FAQs came up again recently while I was optimizing a client’s site. On the surface it CLICK HERE TO READ MORE...
Why Article Spinning Doesn’t Work
Article spinning is one of those black hat SEO tactics that gives the rest of the industry a bad reputation. The basic premise of article spinning is that your write one article and submit it to hundreds of article submission sites. You might change up some of the content by replacing certain keyword with synonyms, but about 90% of the article remains the same. Some article spinners use automation software that can get around a site’s CAPTCHA so you don’t even have to bother with the submission process. You load an article full of links and send it on its merry way. Sounds like a great way to get links, right? Article spinning is the easy way out! I think a lot of small business owners turn CLICK HERE TO READ MORE...
Content First, Keyword Research Second
Quick, which is more important to your SEO—keyword research or site content? It’s actually a bit of trick question. Keyword research and site content actually work together to create a well-optimized site. Conducting keyword research won’t do much good if your site is full of low quality content. Meanwhile, great content needs some help appealing to the search spiders, which is where having the right keywords comes in handy. One without the other means your SEO if off-balance, like a table with one short leg. But when it comes to writing content and conducting keyword research, which tactic deserves priority seating? On-site optimization starts with having great content. The main reason you need to make sure your content is in good shape BEFORE you start conducting your CLICK HERE TO READ MORE...
More Content Doesn’t Equal Better Content
In the world of SEO, it is very easy to lose the forest for the trees. Sometimes it seems like the entire industry is only focusing on one thing and its importance for a site’s SEO. That one ranking factor gets analyzed, over-analyzed and blogged to death by the industry. One such ranking factor is content. “Content is King” is replayed over and over online, and while that is true, some sites are cutting corners because they think it’s just a numbers game; the more content they pump out, the better. That isn’t true. Contrary to SEO myth, there is no “right” amount of content the search engines are looking for to make a site rank well. It doesn’t matter how many words you have CLICK HERE TO READ MORE...
The Risks of Writing a Company Blog
In my 12+ years as an SEO professional, I’ve found that just about every business can benefit from publishing a company blog. It doesn’t matter if it’s B2B or B2C, or what industry your business operates in—a good business blog can be invaluable for your SEO and Internet marketing in general. There are probably hundreds of blog posts out there full of great reasons why you should start a company blog. (I have even written a few such posts myself). But are there any good reasons to NOT launch a company blog? If you think launching a blog is enough. “If you build it, they will come,” doesn’t work with business blogging. You can’t throw up a blog and hope that readers CLICK HERE TO READ MORE...
Don’t Outsource Your Content Overseas!
There are plenty of good reasons to outsource your content writing and marketing to an SEO firm. For instance, you may not have the time or writing skills to fully invest in a managing a content marketing campaign. Since content marketing is one of the fundamental elements of inbound marketing , outsourcing it to a reputable SEO company makes sense. But when looking to outsource your content marketing, or any other part of your SEO, keep it in the U.S! The great thing about working with an SEO firm is that they don’t have to be local. The Internet is everywhere, and nothing in SEO is so time sensitive that working with an SEO company in a different time zone could become a serious issue. If CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
