Content First, Keyword Research Second
Quick, which is more important to your SEO—keyword research or site content? It’s actually a bit of trick question. Keyword research and site content actually work together to create a well-optimized site. Conducting keyword research won’t do much good if your site is full of low quality content. Meanwhile, great content needs some help appealing to the search spiders, which is where having the right keywords comes in handy. One without the other means your SEO if off-balance, like a table with one short leg. But when it comes to writing content and conducting keyword research, which tactic deserves priority seating? On-site optimization starts with having great content. The main reason you need to make sure your content is in good shape BEFORE you start conducting your CLICK HERE TO READ MORE...
More Content Doesn’t Equal Better Content
In the world of SEO, it is very easy to lose the forest for the trees. Sometimes it seems like the entire industry is only focusing on one thing and its importance for a site’s SEO. That one ranking factor gets analyzed, over-analyzed and blogged to death by the industry. One such ranking factor is content. “Content is King” is replayed over and over online, and while that is true, some sites are cutting corners because they think it’s just a numbers game; the more content they pump out, the better. That isn’t true. Contrary to SEO myth, there is no “right” amount of content the search engines are looking for to make a site rank well. It doesn’t matter how many words you have CLICK HERE TO READ MORE...
The Risks of Writing a Company Blog
In my 12+ years as an SEO professional, I’ve found that just about every business can benefit from publishing a company blog. It doesn’t matter if it’s B2B or B2C, or what industry your business operates in—a good business blog can be invaluable for your SEO and Internet marketing in general. There are probably hundreds of blog posts out there full of great reasons why you should start a company blog. (I have even written a few such posts myself). But are there any good reasons to NOT launch a company blog? If you think launching a blog is enough. “If you build it, they will come,” doesn’t work with business blogging. You can’t throw up a blog and hope that readers CLICK HERE TO READ MORE...
Don’t Outsource Your Content Overseas!
There are plenty of good reasons to outsource your content writing and marketing to an SEO firm. For instance, you may not have the time or writing skills to fully invest in a managing a content marketing campaign. Since content marketing is one of the fundamental elements of inbound marketing , outsourcing it to a reputable SEO company makes sense. But when looking to outsource your content marketing, or any other part of your SEO, keep it in the U.S! The great thing about working with an SEO firm is that they don’t have to be local. The Internet is everywhere, and nothing in SEO is so time sensitive that working with an SEO company in a different time zone could become a serious issue. If CLICK HERE TO READ MORE...
7 Reasons Why a Business Blog is Valuable
I am a huge fan of blogging (obviously so, seeing as how I have been writing for this one for the last four years) for numerous reasons. Content marketing is one of the most critical components of any web marketing campaign because it can be leveraged across all mediums. A blog post isn’t limited to existing solely on that blog. It can be shared on social networking sites, submitted to social bookmarking sites, used to develop your company newsletter and more. Still not convinced? Here are 7 reasons a company blog can be valuable: 1. Establish yourself as an industry authority Customers want to purchase from/work with the best in the business. Routinely updating a company blog can help you build brand’s reputation as an industry CLICK HERE TO READ MORE...
Sample B2B Content Marketing Strategy
Just about every business can benefit for incorporating a content marketing plan into their overall marketing strategy, but that is especially true for B2B companies. Good content is going to help position your company as an expert in your industry, help build you online brand presence, encourage consumer trust, drive traffic to your site and more. Step one is obviously to write great content. This could be a webinar, an e-book, a whitepaper and more. Content isn’t just what’s on a webpage, it can be almost anything. An important thing to remember is that B2B content can’t be full of sales pitches. You want your content to be something that a prospective buyer would keep on hand as a reference. So let’s say you’ve CLICK HERE TO READ MORE...
User Generated Content Marketing Strategy Tips
A great content marketing strategy needs to attack from all angles. The more pieces of content you can create and push across various platforms the more successful you’ll be. Don’t just limit your content marketing strategy to a blog posts and static articles. Get creative! Incorporate videos, infographics, podcasts, webinars, slideshows and more to make your content that much more engaging. But there is one more piece of content you should also think about incorporating: user generated content (UGC). You’re practically swimming in user generated content and you probably don’t even realize it. Every blog comment, product review, customer e-mail and social networking “shout out” is a piece of UGC that you can leverage for your SEO. Other forms of UGC include: forums and discussion boards, CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
