Sample B2B Content Marketing Strategy
Just about every business can benefit for incorporating a content marketing plan into their overall marketing strategy, but that is especially true for B2B companies. Good content is going to help position your company as an expert in your industry, help build you online brand presence, encourage consumer trust, drive traffic to your site and more. Step one is obviously to write great content. This could be a webinar, an e-book, a whitepaper and more. Content isn’t just what’s on a webpage, it can be almost anything. An important thing to remember is that B2B content can’t be full of sales pitches. You want your content to be something that a prospective buyer would keep on hand as a reference. So let’s say you’ve CLICK HERE TO READ MORE...
User Generated Content Marketing Strategy Tips
A great content marketing strategy needs to attack from all angles. The more pieces of content you can create and push across various platforms the more successful you’ll be. Don’t just limit your content marketing strategy to a blog posts and static articles. Get creative! Incorporate videos, infographics, podcasts, webinars, slideshows and more to make your content that much more engaging. But there is one more piece of content you should also think about incorporating: user generated content (UGC). You’re practically swimming in user generated content and you probably don’t even realize it. Every blog comment, product review, customer e-mail and social networking “shout out” is a piece of UGC that you can leverage for your SEO. Other forms of UGC include: forums and discussion boards, CLICK HERE TO READ MORE...
Video Marketing Content Ideas
Video marketing is a great extension of content marketing. Videos let you get your words off a static page and turn them into a new and engaging way to connect with your consumers. The best videos are short (anywhere from 30 seconds to a few minutes) and focus on one main point. People are only willing to give you so much of their time and attention, so you video has to deliver from the get-go. Great video marketing doesn’t require a Hollywood budget and film crew; you can create great content with your computer’s webcam or a small portable camera and a tripod (or helpful coworker). The hardest part with video marketing, much like content marketing in general, is coming up with informative and interesting CLICK HERE TO READ MORE...
B2C Content Should Help the Consumer
Content marketing is an undeniably important aspect of online marketing for every business, regardless of industry. Both niche and broad industry companies can use content marketing to help promote themselves as industry experts, build their online brand presence, better connect with consumers and more. Most B2C content can be broken down into two types of content. The first type is promotional content. These are the online sales pitches, ad copy, hard-sell newsletters, brochures, flyers and so forth. They are business centric and work to sell a specific product. The second type of B2C content (and in my opinion the more important) is consumer centric content. Consumer centric content could include everything from articles, whitepapers, blog posts, videos, forums and more. But consumer centric content is designed CLICK HERE TO READ MORE...
Create Content by Choosing a Specific Audience
Content marketing is an essential part of SEO. Content marketing can help a brand or business establish themselves as an authority in their field, build a strong online reputation, increase brand recognition, connect with consumers, increase online presence and more. If your company isn’t producing content in some form—blogs, articles, videos, etc—then you’re behind the times and could be losing out to competitors who are. The key to content marketing is to produce quality, relevant and engaging content. The Google Panda update showed us that content that is anything but isn’t going to help you. In fact, it might even work against you. But creating outstanding original content isn’t always easy. The first step in creating engaging content is to define who your audience is and CLICK HERE TO READ MORE...
Bring Your Old Blog Posts Back to Life
Anyone who has been operating a blog for a while is bound to have a few posts they aren’t particularly proud of. Maybe you couldn’t think of anything to write about that day. Maybe you were under deadline. Maybe you had a lot of other projects going on, so you focused more on the word count than what you were actually saying. Somewhere, in the recesses of your blog (whether personal or business) are diamond-in-the-rough posts waiting to be rediscovered. Breathing new life into your old blog posts can help them re-index in the search engines, potentially driving more traffic to your blog. It also tightens up the overall value of your blog, since low-quality content will be replaced with valuable content. This can remove CLICK HERE TO READ MORE...
The Power of Video Marketing
Creating videos is a great way to push your content in an innovative and engaging format, promote yourself or your company as an industry authority, help with your SEO and link building, build your brand reputation, increase online presence and more. In essence, video marketing has the potential to do it all! I think that where many companies get hung up with video marketing (as it was for me) is that they think videos need to have the budget of a Steven Spielberg film, the effects of a Michael Bay movie and the reach of a James Cameron mega-hit to be successful. But that simply isn’t the case. While having the technical skill and gadgets to create a great looking video is a nice bonus, it CLICK HERE TO READ MORE...
Websites Need Content Before You Can Optimize!
At Brick Marketing, we consider the first phase of SEO to be on-site optimization. Some other SEO professionals may disagree, but I believe you have to have a well optimized site before you even bother to start on link building. But the debate over which is more important—on-site SEO or link building—is for another day. Regardless of which comes first or is more important, the simple fact is that in order to optimize a site, there has to be content to optimize! Meta tags and H1 tags are important and should be optimized, but they won’t make up for a lack of site content. I had a client who worked in home renovation design and build. While conducting keyword research for them, I found a lot CLICK HERE TO READ MORE...
Why is Nobody Reading My Blog?!
A business blog can be a very useful tool in your online marketing arsenal. They are a great way to promote your business as an authority in the industry, start conversations with you consumer and other industry professionals, post company news and help with online branding and presence. Since a business blog is produced in-house, you and your marketing department (or whoever is writing the blog) have complete control over the information being produced, the writing style and tone and who the blog is trying to connect with. So why isn’t the blog doing its job? Here are few of the most common reasons a business blog is failing to connect with your audience: 1. You missed the mark while defining your target audience Say you’re a CLICK HERE TO READ MORE...
Avoiding Duplicate Content is Key for SEO
In the world of SEO, “duplicate content” refers to content that is repeated on numerous pages of the same website word for word. It’s bad to have duplicate content on your site for two reasons. First, it provides a bad user experience. If a visitor is clicking through the pages of your site and realizes that they are all the same they will essentially be wasting their time and will become frustrated and leave the website. Second, the search engines frown upon it. They view duplicate content as a spammy way to manipulate the search engines and get your site to appear more than once in a search engine result, increasing the likelihood that a user will click over to CLICK HERE TO READ MORE...
Looking For Something To Blog About?
So, you’ve decided to start up a business blog. Good for you! Blogging is great from a search engine optimization standpoint. We all know that the search engines like new content, which is what every blog post that you post to your website will be. It also provides you with the opportunity to target more keywords by posting content based on those words. However, when it comes to blog writing it’s important to write to your audience and provide relevant and engaging posts. The goal is to position yourself as an industry expert and keep your readers coming back time and time again. After you’ve set up the blog the next step is to start writing! This is CLICK HERE TO READ MORE...
How to Find Great Blogging Ideas
Becoming a great blogger takes a little bit of out of the box thinking. Ideas and topics might seem easy at first but if you plan on writing consistently over time, eventually you might get a little bit of writers block. Ideas for blog post writing topics are all around us, we just have to know how to leverage some of the ideas to create new content for your own blog. Here are some great blogging ideas that I came up with: Lots of Reading: You should have a collection of other industry related blogs that you are reading on a weekly basis in order to not only fine tune your skills but to see the different styles that other bloggers are using to help build their CLICK HERE TO READ MORE...
Blog Writing Tips to Engage Your Readers
Making sticky blog posts that really gain some traction online is not always easy. You have to have some sort of plan and process in your head about topics that are really going to stick out in front of your audience. People want to read something that is going to make them think or smile and not possess an expressionless face after reading. How are you going to make your blog post create that reaction from your audience? Here are some blog writing techniques that can engage your readers: Write Something Fresh Try writing something that hasn’t been written before in your industry. If you want to get people coming back to your blog, give them something new and fresh to read. Don’t copy the approach of another CLICK HERE TO READ MORE...
Content Copywriting Tips to Use Now
Everywhere you look these days online everyone is ranting and raving about having great quality content but to some, writing great quality content is not so easy. It is pretty obvious that content marketing has become a very important aspect of growing a business in today’s marketplace. However, many people are still not sure what it really takes to put together great content. Lots of businesses, journalists, and entrepreneurs are putting out amazing content each and every day which is why you have to work at it every single day in order to really get it right. It won’t happen overnight, but eventually some of your writing pieces could catch on. Here are some key content copywriting tips to use: Don’t Be Scared Don’t be scared to CLICK HERE TO READ MORE...
10 Reasons to Create a Business Blog
So everyone keeps telling you to launch a blog and you know you have to do it but do you understand why it is important to launch a blog for your business? If you are not sure why you need to launch a blog here are some important reasons to get you thinking about doing it sooner rather than later. Sure there are lots of blogs sitting around in almost each business space but that is no reason to not launch a blog for your business. Don’t be worried about competing against the other blogs in your industry. Why is it important to launch a blog? Here are 10 reasons to create a blog for your business: 1. More content added to your site which we all CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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