Your Freelance Website: Content Development And Marketing Online
I love this post on branding for freelancers over at Freelance Folder. According to Jon, the following items are necessary for your freelance website: * Portfolio - Resume * Services offered * Contact page * Testimonials * Call to action * A blog is optional, but highly recommended. Whether you are a freelance writer, graphic artist, website designer, coder, or ballet dancer, I agree with the list - except that blogging is becoming more and more optional. You can throw up a static website, but if you aren't updating it on a regular basis then the search engines will forget about it. That's the beauty of a CLICK HERE TO READ MORE...
Ways To See If Your Content Is Being Stolen
They call it content scraping. Thieves and pirates, or whatever you choose to call them, will take content from legitimate websites and build complete AdSense sites around them. They might make a little bit of money each month of the content, but that's not the point. The content belongs to someone else. Should you care? Yesterday, I addressed the (content theft) issue briefly and I do believe we can waste a lot of time chasing down the ne'er-do-wells. But there are ways of finding these content scrapers without wasting a lot of time. Here are a few ideas: Copyscape- Go to copyscape.com and copy your website content into the space provided. If someone is stealing your content Copyscape will let you know. Use Google Alerts to let CLICK HERE TO READ MORE...
Blog Pirates, Content Thieves, And Other Ne’er-do-wells: They Don’t Make Me Cry
(Pilgrim) I personally gave up trying to fight the blog pirates. Even if you’re successful in getting one to stop, another pops-up within days (probably by the same guys). Good idea. Give up. No, really. I mean it. Just give up. There are more of us than there are of them and the best way to combat them is to educate more of us. Call them blog pirates, content thieves, or just plain old-fashioned SOBs, they're evil and they're dastardly. It is right and good to hate them. Or, at least, to hate what they do. But should we really waste our precious time trying to fight them? I mean, every minute you take away from chasing a content thief, that's one minute you take away from marketing CLICK HERE TO READ MORE...
Content Development Consists Of More Than Mere Website Content
When we speak of content development, that could mean a few things, none of them at all unalike. But you don't have to just think in terms of your website. Here are a few of the many forms your content development strategy could consist of: Written content for your website Blog content SEO content Photo and image content Video content Pod content (also known as audio or podcast) Navigation content Template content Graphic content Newsletter content Essentially, anything you would put on your website to promote or enhance your promotions of your business should be considered content. You can even include off-page content as a part of your overall content development strategy - and you should. Off-page content would be articles, back links, pay-per-click ads and other forms of advertising such as banner ads on related CLICK HERE TO READ MORE...
Mapping Out Your Website
If you starting a new website there is one thing you need to think about that a lot of new webmasters don't consider until they've built a few pages. You need to think about it before you build your first page. Next to the content on the pages and the design look and feel of the site itself, this is the most important thing. It's site organization. Some of the things you need to consider regarding site organization are: How many columns you'll have on the page Which column will the main page content be displayed on Where will your navigation bar be located How will site visitors contact you How easy is it for site visitors to navigate your site (go from page to page) Will you include interactive features What can CLICK HERE TO READ MORE...
There Is No Substitute For Well-Written Content
A web page that draws good search rankings is useless if the web page cannot convert the human visitor to a buyer . Many website owners get caught up in the process of optimizing a web page to get it to the top of the search results, and they forget that the human visitor knows where the Back Button is in his or her browser. Once your visitor has hit the Back Button, they will go to someone else's website and buy from them, instead of you. This is perhaps one of the most understated truths in Internet marketing. A web page with a lot of visitors but no sales isn't do the owner any good. You've got to write your copy to sell. CLICK HERE TO READ MORE...
Most Of Us Have Nothing To Worry About With Duplicate Content
One of the biggest concerns for a lot of new webmasters is duplicate content. There are so many SEOs who talk about it that you would think it's a huge issue. For most people, it really isn't. The search engines are primarily concerned with people who are trying to game the system, or stealing content. That happens, unfortunately. Duplicate content rules are not there to stop good and honest webmasters from building their content as they see fit. Rather, they are there to protect the innocent and "punish" the guilty. (To see a really good example of what I mean by "punish," check out Vanessa Fox Nude's pics of the good Willow vs. the evil Willow. I personally like the sweet and innocent Willow, especially CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
