Content Promotion Techniques That Work
Do you write lots of content that seem to get swept under the rug only to never be seen or read? You have to realize that there are thousands of articles, blog posts and all types of content being placed online almost every single day so not all of them can get the recognition that they deserve by your community. It takes time to acquire the writing skills and marketing techniques to really get others linking to your article and reading all new material. Here are some ways you can strengthen the visibility of your content: Content Promotion Technique#1 - Social Bookmarking Social bookmarking sites such as Digg and Stumbleupon are great for pushing out articles. With the ability to alter titles and include a description you CLICK HERE TO READ MORE...
Article Writing Tips to Use
Great writing skills are one of those things that just takes time to acquire. With repetition over time your article writing skills will get better but in the interim try some of these approaches to strengthen your talents. Here is a list of article writing tips that I recommend that you consider using: Article Writing Tip#1 - Be Edgy Great articles sometimes push the boundaries on what society thinks is too much. Don’t worry about offending anyone with your writing. Some of the best pieces of literature where not created to appeal to everyone but rather a certain group. Even if it is too edgy and some people feel it might be offensive they might still push it around because great writing is often times respected even if CLICK HERE TO READ MORE...
Use Content to Help Visitors and Your SEO
I see websites being built all the time that seem to head in the right direction but miss certain important elements of a website that could be easily incorporated into a website structure early in the process that could bring many great search engine optimization efforts into the picture down the road. Here are several examples of content that you can create in additional to your normal website that can offer value and help your visitors and your SEO campaign as well: FAQ – Frequently Asked Questions Almost every industry or vertical has some sort of questions or unanswered elements surrounding their business practice that others most likely ask themselves or search for. Research the top ten or twenty questions that are asked in your industry and create CLICK HERE TO READ MORE...
Recycle Your Old Blog Posts
Everyone who has been writing in a blog for some period of time probably has some blog posts from way back that are a bit outdate, sloppy or just plain boring. There is good news though because there are some things you can do to those pesky old blog posts to pump some vital life back into them so they can serve some sort of purpose on your blog. Here are some helpful recommendations to consider about how to recycle your old blog posts: Re-Optimize Go back and locate some of those old blog posts that might have not been optimized like they should and tweak them out. Maybe you have an older blog and some important search engine optimization efforts were not in the limelight yet so CLICK HERE TO READ MORE...
Title Tag Development Techniques
This might sound straight and forward but you would not believe how many title tags I see every day that look extremely horrendous in the online space. There are some rules and tips that everyone looking to optimize any website should follow when writing out there web pages title tags. What Should The Length Be?: The search engine results page only displays about 60-65 characters for the title tag so you should always try to keep it at that length. Don’t let them run off the side of the monitor because that is not a good optimization strategy. How Does A Title Tag Look?: On the backside of the code it looks like this? Which you can see if you right click on your web CLICK HERE TO READ MORE...
Landing Page Ideas To Explode Business
Landing pages for search engine marketing are a very important ingredient. A landing page could be anything where visitors are sent including an interior page of a website. Landing pages need some optimization love as well so don’t forget that they need to have certain elements in place for them to function how they are supposed to. Here are some ideas to help you build an effective landing page: Think About Your Goals: What is the goal of your landing page? Ask yourself what type of information you are trying to capture with your landing page. If you want emails than that should be the entire focus of the page, if you want a phone call than the page should be designed around that phone CLICK HERE TO READ MORE...
Blog Writing Topics to Use
Do you struggle with trying to come up with topics to write about in your blog? Sometimes it can get very difficult to really come up with great new topics to write about in your industry. If you are in an industry where you have lots of writing competition it can get pretty difficult to come up with nice new juicy content that people will read and link to. However it is not impossible and you should still try and come up with new content as much as possible. Here are some blog writing tips to grow your business blog: How-To-Guides: Try writing a variety a different posts where you industry can learn and better their jobs or careers. Everyone loves free information. Product Reviews: Grab a handful CLICK HERE TO READ MORE...
How To Create Great Content
Great content doesn’t just happen overnight. It takes time to learn and understand how to structure industry leading content so it works for your website, article or press release. There are some areas that every piece of content should always focus on regardless of what the topic might be. Here are a few useful tips to help you create great website content: Don’t Rush: Some of the greatest ranking blog posts and articles are usually ones that clearly took some time to write. Whether there was significant research involved or the structure itself took time don’t rush your writing simply just to fill up white space. Take A Stand: With every article you are either on one side of the fence or the other. Position yourself and argue CLICK HERE TO READ MORE...
What to Write on Your Company Blog?
If you are having a hard time approaching your blog and really trying to make it into something powerful for your business you need to approach like it is the only voice of your business. Stop looking at it like it is just a blog and look at it as the most powerful communication tool your business has. Your blog should be a lifeline for your business and not just somewhere to post new content to your website. Company News: Use your blog to announce all new company information that might be happening. Whatever it might be write about it in the blog if it has something directly to do with your business in some way. If you got a new product or even a new CLICK HERE TO READ MORE...
Your Homepage Should be Clean
I come across home pages of many websites that look like they are about to give a person a seizure. Blinking buttons, too many call to actions and a lack of focus can really hurt a business or a website in many different ways. A website home page should always funnel down quickly to the action needed. 1. Focus: Don’t feel like you have to shove everything you have onto the home page of your website. If you have a good brand and business people will make it around your website and find what else you have to offer. You don’t have to hit your audience with every single promotion your business offers right when they arrive at your website. Focus on the most important news or CLICK HERE TO READ MORE...
What Good Quality Content Means
I have seen a few blog posts lately on other blogs of people saying that good content doesn’t really matter. The argument they share is how can a search engine determine what good quality content is or isn’t? It’s not like the search engine has a personality and reads the content and laughs or finds it interesting does it? I think what it comes down to is how others interact with that specific content. If the search engines see links pointing to a certain article, press release or blog post then they consider that good quality content. Here are some ways you can achieve good quality content: 1. Unique Spin: If you are writing an article about something that has been written about many times over try taking CLICK HERE TO READ MORE...
Strategize Your Content Creation
The internet has an unbelievable amount of search marketing potential for a business website but to just dive in and flail your arms around in the internet waters will not grow your business the right way. You have to take a step back and figure out which areas you want to be the most visible in and you will want to have a clearly laid out plan of attack. Let’s take a look at some of important ingredients you need to analyze when you put your content marketing strategy together: Your Audience: You know your audience better than anybody else so you will understand their patterns and behavior more than most people especially if you have been in your industry for a long time. Step into CLICK HERE TO READ MORE...
Get Your Visitor Experience Right
Have you ever visited a website and got frustrated because you either couldn’t find the contact information or had a hard time locating the path needed to be taken to make it through the website correctly? It is called user experience and if you get it wrong and forget to really apply it to your website than your SEO is going to go down the drain. Optimization means all aspects of a website not just search. Before you think about launching an SEO campaign to drive targeted visitors have you stopped and taken a long hard look at your website? If you are not aware of how your user should be engaging with your website you might want to have someone do a really thorough conversion CLICK HERE TO READ MORE...
Improve Your Landing Pages
SEO should not be looked at as just a way to get your website ranking in search results. That is just one factor in the whole end game. Search engine optimization means making your website efficient. It does not only revolve around driving traffic to your website from an organic listing. It also revolves around making your web pages highly efficient as well in order to convert your website traffic. Are you a business that clearly has happy customers? Make sure you have those client and customer testimonials visible for everyone to see, those testimonials are golden in the eyes of your audience or community so it is vital to keep them out in the open for everyone to see. Customer testimonials let your CLICK HERE TO READ MORE...
How to Write Sticky Blog Posts
There is no rule book on how a business should be writing blog posts on their website. Just getting a small business to write something in their blog is a great start. It has been proven that just writing blog posts delivers a significant amount of internet traffic to a website than a website without a blog. Blogs should have some sort of structure on what kind of topics you want to write about, but it is ok to stray depending on your business type. Here are some approaches you can take when first starting off with a company blog: 1. Industry - If you have a business that can benefit from a national audience as well as a local one writing about industry related CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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