Why Natural Language Writing Is Keen
Semantic SEO is writing content that is optimized around key ideas, not necessarily key words. Too much emphasis on keywords or key phrases can make your content seem choppy and unnatural. But semantic search engine optimization, or natural language writing, is content writing that relies on the natural way that people speak with each other. It works. The main reason that natural language content works so well is because it is written with humans in mind, not robots. When you write content that is written primarily for search engine robots and not for humans then you telling your readers that you don't really care if they read your content or not. It's not written for them so why should they bother? Natural language content says "read CLICK HERE TO READ MORE...
Can You Combine Anchor Text And A Call To Action?
Not only can you, but you should. The best kind of link you can have on your website is one that actually gets clicked through. Anchor text is nice and yes it has it's benefits, but your links aren't getting clicked then they are just there to look pretty. Pretty doesn't make money. Ideally, you want your links to pass anchor text juice, but you also want them to entice people to click on them. To get that click, though, you have to have a strong call to action. It's hard to create a link that both uses good anchor text and serves as a strong call to action. But it can be done. Here are some things to think about when deciding how to create CLICK HERE TO READ MORE...
Can AdSense Help You Optimize Your Website?
One of the benefits to using AdSense on your website, besides the monetization potential, is its unique way of helping you to optimize your website. So AdSense is all about monetization and optimization. This is particularly true since Google just rolled out its new advertising policy, called interest-based advertising. So what is interest-based advertising? Glad you asked. Google has started to collect information on sites that users visit and drops cookies on their computers to get a better understanding of the types of sites each user likes to visit. Users can opt out of this program, but those who do not are telling Google what types of sites they like to visit. No other information identifying the individual is collected. The cookie simply identifies the computer CLICK HERE TO READ MORE...
Is Name Dropping Effective?
When you're creating new content for your blog or website, does it pay to mention the names of celebrities? For instance, Ashton Kutcher, CNN, and Oprah Winfrey have all made the news recently due to their Twitter antics. CNN and Kutcher were in a race to see who could get to 1 million followers first. Meanwhile, Oprah made her Twitter debut. Does talking about celebrities and what they are doing help you attract attention that you might not otherwise get. Better yet, does it sit well with your readers? There are two ways to look at this. No. 1, any mention of a celebrity's name will put you in competition with a lot of other people. The more well known the celebrity, the more likely you CLICK HERE TO READ MORE...
Is There A Minimum Amount Of Content That Should Appear On Your Web Page?
The content creation business is ever growing. And changing. One question that pops up, not every day but often enough, as I'm talking to new webmasters is "How much content should I include on my pages?" There is no definitive answer, but what you need to understand about the search engines is that they love content. The more the merrier. So does that mean there is a minimum amount of content that should appear on every page in order to rank? No. In fact, you can have just a single line of content and have it rank, but will it rank for an important and competitive keyword? The search engine algorithms are trained to analyze content from a variety of perspectives. There are over 150 ranking factors CLICK HERE TO READ MORE...
Can SEO Make You An Authority?
All the gurus now are saying if you want to succeed online then you have to strive to be an authority in your niche. That's not really anything new. That's how you've achieved success online all along. The trouble is, for many marketers, search engine optimization gets in the way. Yes, I said it. SEO can be a stumbling block to success. Here's how: You build your website around the keywords that you think are profitable for your niche. You start a blog, perform some article marketing, and conduct link building campaigns using your keywords as anchor text. You get so wrapped up in making sure your SEO is tight that you forget all about creating great content. Before you know it you've SEOd yourself out of CLICK HERE TO READ MORE...
Do You Need A Sidebar On Your Static Website?
In the ever-evolving world of web design, one question that seldom pops up is, "Do I really need that sidebar for my website?" It is generally assumed that a sidebar is necessary. But is it? There are lots of reasons why you can include a sidebar in your static website design, but understand that there are very few musts in design. The main things to consider with any web design are: Functionality User experience Optimization Navigation ease of use In a word, you want your website to be easy to use for the visitor, offer up a positive experience that keeps them coming back, be easily found in the search engines, and be laid out simply so that visitors can navigate easily between the pages as they are searching for what CLICK HERE TO READ MORE...
How To Rank Better By Answering Questions Better
Chris Crum at WebProNews is suggesting that you use your FAQ page to target user queries posed as questions so that you can rank your website better. Not a bad idea, but I've got a better one. The entire conversation centers around a new trend in search. Searchers are starting to use long search phrases and expecting the search engines to know the meaning of their query rather than simply understanding the words in the search query. It's a great dream, but we're not there yet. Until semantic search - aka artificial intelligence - becomes a complete reality, we're stuck with keywords. So why not turn every page of your website into a FAQ? No, I'm not suggesting that all of your page titles should CLICK HERE TO READ MORE...
Why Updating Your Website Is Important
This morning I write a post about why PageRank falls. Hopefully you read it. I'll wait if you want to read it now and come back. One of the reasons that PageRank can fall is lack is updating on the website. This can happen for both blogs and static websites, but it typically happens more often for static websites because webmasters can go a long time without updating them. It's important to update your website for a number of reasons. The more often you update your website the more often search engine spiders will return to crawl your site and index its pages Websites that get regular new content receive more traffic over time Every new page you add to your website is another page CLICK HERE TO READ MORE...
Customize Your 404 Pages
Many new webmasters miss an opportunity to retain visitors on their site longer by not customizing their 404 pages. The 404 error page is the page that a visitor will get when they search for something on your site that isn't available. For instance, let's say you have a site that is all about color TV technology and a user uses your site search to find "b&w converters". Maybe you have a page for "black & white converters" but you don't have one for "b&w converters". The searcher will get a 404 error page telling them that there is no information on your site for "b&w converters". This is a great opportunity to lead your site visitor to the correct information. First, redesign your 404 CLICK HERE TO READ MORE...
Code-To-Text Ratio: Watch That Bloat
One of the biggest mistakes new webmasters make when they start building their websites is getting code crazy. They want to add every little widget, piece of Javascript code, Flash, and all the other bells and whistles available to them and they fail to watch the code bloat that slows their site's load time down to a bear crawl. Let me caution you against all that. There's nothing wrong with wanting your site to look cool. But you have to weigh the coolness factor with search engine benefits and usability. What usefulness will your site visitors get from your site? Furthermore, what kind of effect on search engine optimization will all those widgets and gadgets have? Some of them will have quite a lot. If you're going CLICK HERE TO READ MORE...
How Blog Comments Help You SEO Your Website
If you've been wondering whether or not you should allow comments on your company blog, allow me to add some fodder for your decision making analysis. Comments on your blog help you optimize your website and make it easier to be found for more key phrases and for the key phrases you are already targeting. How is that, you ask? Glad you asked. It's real simple. The search engines love content. The more the content, the merrier (although Ask and MSN limit the amount of data on a page that they will index). In other words, that 300-word blog post you wrote yesterday will get more search engine traction when it has 25 comments on it. There are three ways blog comments help you: Blog commentators will use CLICK HERE TO READ MORE...
The Google Knol Pluses And Minuses
Does Google favor Knol pages over all other content? Matt Cutts says "No". There is a common conception that any time Google rolls out a new product that it will favor its own product at the expense of all competition within its search engine rankings. That's understandable but it isn't always true. I think it is true of products like YouTube and Blogspot. I say Blogspot because it's such a high-spam neighborhood that any other neighborhood with the same level of spam would likely get banned from Google. Nevertheless, how many Blogspot blogs rank in Google's SERPs every day? Case closed. YouTube is a little bit trickier because it is actually a very valuable and highly trafficked website. And it has so little competition chasing CLICK HERE TO READ MORE...
Why Wikipedia Is Kicking Britannica’s Ass
Jason Lee Miller knocked my socks off with this article on Encyclopedia Brittanica's president Jorge Cauz's disrespect for Wikipedia's democratic nature. And, I must say, he's right on the money. This paragraph from the article sums it up succinctly: ”In order to compete with Wikipedia in the Google SERP, Britannica needs to build up inbound links. If content is locked up behind the paid content walls, people will be much more likely to link to other websites with free content (such as that available on Wikipedia).” Thanks Heather Hopkins of Hitwise. Cauz has a point when he says that Wikipedia's information is less reliable than Britannica's, but the problem for Britannica is that Wikipedia is free. And no one is going to link to information that CLICK HERE TO READ MORE...
Use AdSense To Optimize Your Web Pages
One way to tell if your web pages are optimized for the keywords that you want them to be optimized for is to put AdSense ads on those pages. AdSense is placed on your web pages by Google based on the keywords that the search engine robots finds in close proximity to the ads. That does not necessarily mean that each ad will be relevant to all the content on your web page. But if you place AdSense units on several different sections of your web pages and check on them at different times of the day, you'll find some very telling stories. No. 1, if every AdSense ad on your page is non relevant to the content that you want to be found for then CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
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