Search Engine Optimization Using Syndicated Articles
You are probably aware of the value of writing articles and submitting them to directories as a valuable search engine optimization strategy. Articles that are submitted may well get syndicated across several websites over a period time providing you with some valuable link juice. Have you thought about where you are going to link that article in your pages. Common sense would suggest that for premium search engine optimization value, you would link to similar articles within your site using keywords as your link. Sometimes you can get better value by linking to other areas within your site. Dedicated landing pages have always been popular and can provide real value for visitors. They do not necessarily provide good value for your search engine optimization program. Article submission directories CLICK HERE TO READ MORE...
SEO: Inhouse Or Outsourced?
As companies join the online world they need to decide whether their search engine optimization programs are developed 'inhouse' or through external agencies. There are many factors to consider when making a decision such as this particularly as your online experience could be severely affected by a poor decision. The size of your organization is one of the first considerations along with the amount of online exposure you are looking to achieve. Search engine optimization programs can be more involved if you are setting up an eCommerce site. The factors that need to be considered include: In House SEO Depending on the size of the organization and your proposed online presence, one major consideration is whether a dedicated search engine optimization team (or individual) would be fully employed. CLICK HERE TO READ MORE...
Content: Can You Have Too Much?
You hear a lot about content. It's king. Understand? Well, cliches become cliches because there is an element of truth in them. But what exactly is meant by "content" and how much of it do you need? Do your web pages need to be 250 words or longer? Should they be shorter than 1,000? In a word, No. There is no limit to the number of words you can have in your content. Search engines don't count the words and if your site visitors are counting then they need to find something better to do with their time. I'd say that site visitors are probably more interested in the quality of your content. What it really boils down to is do you speak to your site visitors in CLICK HERE TO READ MORE...
How Many Keywords Do You Need?
When it comes to creating content, many new webmasters get confused about Search Engine Optimization keyword usage. There are two ways to go wrong where keywords are concerned: Too many Too few Many new webmasters read about Search Engine Optimization and think that you have to stuff your content with keyword after keyword. As a result, their content looks something like this: Do you read books? If you like to read books then we'll pay you good money to read books every day of the week in your spare time. You don't have to buy books any more. You can now get paid to read books for free. The problem with this kind of content is it turns people off. People know right away what your keywords you are trying CLICK HERE TO READ MORE...
How CSS Can Improve Your Search Engine Optimization
CSS can be useful in building your website because it increases your code to text ratio. Code to text ratio is the amount of HTML code used to design your website versus the actual text on the page that site visitors see when they visit your web page. For instance, if you are still using tables then you might have a table that uses a lot of code, depending on how big the table is, but you can reduce that code with a CSS file. CSS stands for cascading style sheet. You create a CSS file in Notepad. Or you can do it in your text editor. Either way, you need to figure what elements you want to include in your CSS file. Common elements that CLICK HERE TO READ MORE...
Things to Watch During Your Website Copywriting Tasks
Website copywriting and Search Engine Optimization is not easy to do. But if you decide that you are up to the task be careful of the following things they are a dead turn off for prospects. Missing these things will make your visitor a prospect for your competition versus a covert for your site! 1. Double-check for errors-nothing is more embarrassing than finding a typo in your copy after its been published and viewed by the public. Worse still is the transposing of numbers. We all do both but double check and make sure that they stay in the email to your friend not in your sales copy. 2. Avoid overselling – assume your audience is hesitant, they have read other sites and direct mail CLICK HERE TO READ MORE...
Is Blogging Good Search Engine Optimization?
So you've decided that you need to start a blog. Everyone else has one. The competition has two. You think they're cool (now that you know what they are) and you'd like to start one. Is it good for Search Engine Optimization? The real answer is, Yes, blogging is good for Search Engine Optimization - if you do it right. If you don't do it right then it can water down your Search Engine Optimization. Here's what I mean. First, the two types of blogs for Search Engine Optimization: On Site and Off Site. You can put a blog on the same domain name as your website and build your search engine saturation. That means the number of pages you have indexed at the search engines and CLICK HERE TO READ MORE...
Is Your CMS Search Engine Optimization Friendly?
You'll hear all kinds of advice about content management systems, or CMSs and if they are Search Engine Optimization friendly. Some Search Engine Optimization experts say don't use them and others say it's quite OK. But I'd be leery of any Search Engine Optimization expert that says any CMS is as good as the next. It's just not true. Some CMSs are good. Others are questionable. If I were to use a CMS I'd go with a free open source CMS like Joomla or Drupal before spending thousands of dollars on a system that might perform. But whether one uses a free open source CMS or pays to get a custom-designed on, you want your CMS to be search engine friendly. Keep these points in mind CLICK HERE TO READ MORE...
How Blogging, Static Websites, And Search Engine Optimization Relate To Branding
SEO Smarty usually has some interesting things to say about Search Engine Optimization and Internet marketing. I like her blog because she usually comes up with stuff that no one else is talking about or writing about the same things in a way that no one else is. Her uniqueness is a major selling point. Of course, she is my competition. But I like what she has to say about niche blogging and branding. It got me thinking about websites in general and how this applies there as well. Her final question, "How do you manage to balance between niche and general blogging?," is a good conversation starter and I have a few things to add to the CLICK HERE TO READ MORE...
Does Your Content Sell?
Content is a huge part of website development and Search Engine Optimization, but what is it? Lest you think I've gone and flipped my lid, let's be honest: The definition and nature of content has changed since 1999. To hear some people talk about it, you'd think content was nothing more than words on a web page. But there's more to it than that. Essentially, content is anything that contributes to the essence of your website. By essence I mean its meta-qualities - not meta as in metatags, though it does include your tags - but meta as in over and above merely what you see on the page. There are three types of content within this definition: On-page content Off-page content "Behind the curtain" content Your on-page content is CLICK HERE TO READ MORE...
Do You Have Duplicate Content On Your Site?
This is helpful, from Matt Cutts: I often get questions from whitehat sites who are worried that they might receive duplicate content penalties because they have the same article in different formats ( e.g. a paginated version and a printer-ready version). While it’s helpful to try to pick one of those articles and exclude the other version from indexing, typically a whitehat site doesn’t neet to worry about 1-3 versions of an article on their own site. In other words, if you have 2 or 3 versions of the same article on your own website and it doesn't exist anywhere else then you don't have anything to worry about with duplicate content. That's because the search engines index the best version of an article or CLICK HERE TO READ MORE...
Internet Marketing Is More than Just Knowing What To Do
This article on SiteProNews really says nothing new about SEO. Just look at the suggestions for the Top 10 Internet marketing tips for 2008: 1. Optimize your website's content 2. Create a content development strategy for your website 3. Invest in a paid search (pay-per-click) campaign 4. Publicize your website through article marketing 5. Develop a social media marketing strategy 6. Create a Company Blog 7. Experiment with video marketing 8. Engage your audiences with web widget marketing 9. Discover the benefits of mobile marketing 10. Create an effective email marketing strategy This actually reads like a top 10 list for 2007. Nothing on this list is even remotely outside of the box thinking. All of these have been suggested before - like last year - and if you haven't started doing all CLICK HERE TO READ MORE...
Ghostwriters, SEO, And The Vast Right Conspiracy
I can't say that ghostwriters are all bad. I can't say they're all good either. But if you're going to use a ghostwriter then I'd suggest that you do three things before you let your ghostwriter start writing your blog or website content for you: Interview your potential ghostwriter extensively. Don't let any ghostwriter touch your stuff until you are absolutely sure that your ghostwriter understands the basic principles of ghostwriting - he or she should be in the background while you are in the front (otherwise, why hire a ghostwriter?) - and make sure that your potential ghostwriter understands your business. Make your any ghostwriter you hire to write online content for you understands SEO. If they don't understand SEO better than you do then they CLICK HERE TO READ MORE...
Where and How to Add Keywords to Your Site
Keywords in your content is one of the most important parts of Search engine optimization. Knowing what keywords to use is only part of the battle. To reach number one you have to use them correctly to make they appearance count the best. It takes a lot of words to convince a search engine that you are a subject matter expert. Also, most sites use images to relay their message to humans, but are now discovering that search engines are blind and do not see images. Or the site content comes from a data base and the data base has little unique content. Or the site accepts feeds from other expert sites but this makes all of their content someone else’s, and they either get no CLICK HERE TO READ MORE...
Dealing with Massive Content Development Jobs
Just the other day I got an order for forty articles on an obscure topic that requires research to be done in no longer than two weeks. The topic is complicated and requires a certain amount of research, yet I have the utmost confidence in my ability to complete it. I have been in the content development game for some time now and my approach to massive jobs works, for me at least. If you are creating your own topics or keywords for your content, it is a little bit easier. Sure, you will need time to do a little keyword research, but you get to face the job on your own terms. If not, it doesn't matter, but you will have CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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