Can Inbound Marketing Make Your Brand Better?
The days of Mad Men marketing are long over. Whether you are ready to admit it or not, very few consumers want to listen to your marketing messages when you are ready to sell. These days, active consumers have taken the buying process into their hands, using search engines, peer review sites, blogs and social networking sites to create their own buying experience based on what they need when they want it. When you want to sell doesn’t really matter, it only matters when they are ready to buy. That is why it is so important to maintain a consistent online brand presence; you never know when someone might be looking for your company/products. Inbound Marketing in consumer centric. Consumers are looking for a more personalized CLICK HERE TO READ MORE...
Social Media and Inbound Marketing
Inbound marketing is comprised of three main online marketing tactics—SEO, content marketing and social media marketing. While each of these three campaigns can be very successful on its own, when the three are properly integrated the results for your website and brand can be remarkable. Internet marketing is not a one-or-the-other kind of battle. The most successful websites understand how to leverage all their online assets to their benefit, including social media marketing. By now, most businesses realize the importance of having some level of a social presence. Social media have even bled into traditional advertising, with television commercials ending by asking viewers to like them on Facebook or find them on Twitter. From Fortune 100 global brands to the mom-and-pop pizza joint around the corner, CLICK HERE TO READ MORE...
Ranking First Isn’t Enough to Get New Business
Yes, I realize the irony of an SEO firm telling you that ranking first in Google and Bing isn’t going to make a difference for your business. Shouldn’t I be shouting the value of rank from the rooftops? Here’s the thing though, while ranking well is important (there are plenty of reports detailing the percentage of clicks the top ten sites get), it isn’t the only thing you should be worrying about. Today’s Internet user is smart; they know that just because a site is ranked first that doesn’t automatically mean it’s the best site for them. 1st ranked sites may get the lion’s share of clicks, but clicks do not automatically equate to conversions. When it comes to inbound marketing, SEO is only a piece CLICK HERE TO READ MORE...
Drawing a Line in the Blog Commenting Sand
I’m going to throw an idea out there that goes against everything I know as a social SEO professional. It may be a cardinal sin of social media, but what if you just closed the comments section on your business blog entirely? I know I’ve written about getting more value from your blog by using it to connect with your target audience, but what if your blog isn’t connecting with them in the comments section? Now, every blogger loves to feel like their blog is loved. Comments are usually a good sign that you’re producing the “right” content, meaning it is something your audience is interested in. Comments mean you’re content is resonating with your readers and they want to engage in a CLICK HERE TO READ MORE...
Is Blogging a Necessary Evil?
I’ve written my share of posts explaining why a business blog is valuable, but some site owners still feel like blogging is just another uphill battle for their business to take on. It’s no easy task setting time aside every day to write a new blog post and then commit to promoting it (essential for success!) once they go live. Every site owner struggles to come up with relevant topics, attract loyal readers and build their reputation as an industry authority. Blogging, as part of an inbound marketing campaign, is an incredibly long term process and it’s very easy to lose faith after investing three months of hard work and not seeing the return you were expecting. The worst thing CLICK HERE TO READ MORE...
3 Inbound Marketing Myths
Inbound marketing could also be called “opt-in marketing.” The basic premise of inbound marketing is to make your site appealing to those that are already looking for it. Instead of trying to force your message on your target audience, you are setting your site up to be found when your audience needs it the most. Inbound marketing (which involves social media, SEO and content marketing) is an incredibly powerful online marketing tactic. It seems like a simple enough approach, but can actually be incredibly complex once you get involved. Like any new (relatively) marketing tactic, there are a lot of things about inbound marketing that some people don’t understand, which means they aren’t doing it right! Here are 3 common inbound marketing myths: Inbound marketing is free. Sure, it CLICK HERE TO READ MORE...
Categorizing Your Inbound Links
While it’s not fun or glamorous, it is important that site owners conduct a full link audit once a year. Depending on how long you have been engaging in link building, you might have thousands of links to sort through, but it has to be done. Digging through you link portfolio is important for several reasons. First off, it helps you identify any holes in your link building strategy. Do you have hundreds of links from blog commenting but only three local search profiles? Secondly, organizing your link portfolio will alert you to any “bad links” that are pointing to your site. A few is common, but if you are seeing hundreds of links coming from cloaked text, pornography sites, link exchanges and so forth, CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
