Categorizing Your Inbound Links

Writing by Nick Stamoulis

While it’s not fun or glamorous, it is important that site owners conduct a full link audit once a year. Depending on how long you have been engaging in link building, you might have thousands of links to sort through, but it has to be done. Digging through you link portfolio is important for several reasons. First off, it helps you identify any holes in your link building strategy. Do you have hundreds of links from blog commenting but only three local search profiles? Secondly, organizing your link portfolio will alert you to any “bad links” that are pointing to your site. A few is common, but if you are seeing hundreds of links coming from cloaked text, pornography sites, link exchanges and so forth, CLICK HERE TO READ MORE...

July 20, 2011
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Inbound Marketing

The B2B Buying Cycle Has Evolved – What Does That Mean for You?

Writing by Nick Stamoulis

When the recession hit, the B2B buying cycle was dramatically changed. Suddenly every penny had to be accounted for, every expense carefully analyzed, every cost evaluated. If it wasn’t necessary to the operation of the business, it was shut down. People couldn’t afford to be frivolous, with either their personal bank accounts or a corporate budget. When there is no easy money, there are no easy buying decisions. It almost felt like it was easier to get a mortgage than get hired by a new client! It seems to me that when times get rough, marketing is one of the first things that take a hit. Campaigns are rolled back to the bare minimum, new ideas won’t be implemented because they can’t prove ROI, creativity falls CLICK HERE TO READ MORE...

What is Inbound Marketing?

Writing by Nick Stamoulis

According to Wikipedia (which we all know is the most trusted source for college students everywhere), inbound marketing is defined as “…a marketing strategy that focuses on getting found by customers.” Instead of outbound marketing that incorporates traditional forms of marketing like newspaper or television advertising where a company is reaching out to the consumer, inbound marketing is all about getting the customer to come to you. The term “inbound marketing” is relatively new jargon and was coined by the company HubSpot. Inbound marketing centers on three main marketing tactics: content marketing, SEO and social media marketing. In a sense, inbound marketing is really integrated marketing; connecting various marketing methods and channels together to develop a stronger online presence and more powerful CLICK HERE TO READ MORE...