Don’t Be Cheap with Your Hosting Company
I had a client whose site went offline for a few days through no fault of their own. They called me one afternoon in a panic, wanting to know if our developer had taken down their site for some reason. I assured them that my in-house developer would never pull a site down for any reason—your website is your business and your livelihood! As a business owner, I understand the damage that can be inflicted from having your site offline for a few hours; a few days can be disastrous! It turned out my client’s hosting company (a cheap, overseas service) had suspended their site for what remains an unknown reason. It took days of phone calls and emails before we finally got in touch CLICK HERE TO READ MORE...
Using SEO to Connect with B2B Decision Makers
In B2B industries, the decision makers are the ones that pull the trigger on all purchasing decisions; that makes them your target audience. You need to develop a B2B SEO campaign that allows you to connect with those decision makers via multiple platforms, numerous touch points and at every stage of the buying cycle to get their attention and earn their business. The competition to win the hearts, minds and dollars of those B2B decision makers is fierce, so a drop in the bucket isn’t going to get you anywhere. If you really want to earn their business, you have to take your B2B SEO campaign up a notch. Start with your content marketing How can you take your content marketing CLICK HERE TO READ MORE...
10 Point Website Optimization Checklist
The first step of any SEO campaign should focus on website optimization. This is the process of making your website as appealing as possible to both the search engines and your visitors. A properly optimized website will eventually rank better in the SERPs and attract more targeted visitors. Here are ten components of website optimization: 1. Meta description and Meta keywords Even though Meta descriptions are no longer an important ranking factor, that doesn’t mean they don’t have their place in website optimization. Think of your Meta description like ad copy. Those 150 characters have to convince a searcher to choose your listing over another. The search spiders can still read and highlight related keywords, making your description stand out even more. 2. Title tag The title tag should be CLICK HERE TO READ MORE...
Video Marketing Process Breakdown
Video marketing is only as complicated as you make it to be. It doesn’t take a huge budget and professional production team to make videos for your business that can help build your brand and educate your target audience. A valuable part of any SEO campaign, an online video does not have to be like a television commercial to be successful! Here is a breakdown of the video marketing process into 4 easy steps: 1- Create video using clip from workshop/presentation/speech/interview/tour etc… It should never be a struggle to come up with content for your video marketing campaign. Chances are you are sitting on a treasure trove of video content and you don’t even realize it! Every recorded speech, webinar, presentation, or interview CLICK HERE TO READ MORE...
Tips for Understanding Your Online Audience
It’s marketing 101—define your audience. If you don’t know who your target audience is, and know the in and out of their behavior and motivations, you’ll never be able to create an effective marketing campaign to reach and influence them. It sounds like a simple enough concept to understand, yet a lot of companies think that they can just transition what they know about their audience’s offline behavior to their online marketing tactics and everything will just fall into place. This isn’t always the case. Here are 3 things to take into consideration when trying to underdstand your target audience: 1. What they use the Internet for Does your target audience use the Internet for work or for play? Have the search engines become their go-to-place for CLICK HERE TO READ MORE...
Are You a Lazy Marketer?
We are all a little guilty of taking the easy way out sometimes. Maybe we didn’t have the time or energy to give it our all or maybe we thought we could get away with doing the minimum for a while. Whether it was your personal or professional life, just about everyone has taken a few shortcuts here and there. However, if you’ve take the “good enough” approach with your marketing (either for your own business or on behalf of clients), you’re going to end up doing more harm than good. Here are 4 common “lazy marketing” tactics you want to avoid: Automated Phone Calls You know the phone call I’m talking about. (I probably get an average of 2-3 a day!) You answer the phone and CLICK HERE TO READ MORE...
Tips for Redesigning Your Website
Your website is an incredibly important and powerful online tool. First off, it’s your business’s calling card. When someone arrives on your site, they way it looks will influence whether they stay or bounce out. Your brand is (at least it should be) well reflected in your website design. An outdated website creates a bad user-experience. Websites need to be fast, clean and well organized in order to convince your traffic that you are worth doing business with. We can all spot a website that hasn’t been updated since the late 90s (think scrolling banners, bad graphics, never ending pages of text, etc…), and your website at least needs to look current. Sometimes this means a major overhaul, and other times a few simple tweaks CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
