SEO Journal by Nick Stamoulis of Brick Marketing » Internet Marketing

Online Marketing 2013 Glossary: Key Terms in the Industry

SEO Journal — Wed, 02 Jan 2013 08:00:22 +0000

This is a guest post by Amanda DiSilvestro of HigherVisibility. The New Year can be stressful for new businesses because it’s a time to look back and improve—analyze different numbers, gather different data, and create new strategies. However, it’s also important that businesses consider what will be changing this New Year and what will be [...]

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Why Being Realistic About Your Online Competition Matters for SEO

Nick Stamoulis — Wed, 12 Dec 2012 12:00:35 +0000

It’s Marketing 101—define your competition. So who are your online competitors? Better question—who are your real online competitors? Let’s say you own a small IT consulting business that caters to the Boston area. Is your competition really companies like SAP or Oracle? Sure, you may offer similar products as SAP and Oracle but that doesn’t [...]

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Happy 4th of July!

Nick Stamoulis — Wed, 04 Jul 2012 11:00:04 +0000

Happy 4th of July everyone! I hope everyone is enjoying their mid-week holiday with a fantastic fire works show, good food, good friends and family and maybe even a trip to the beach! Since Brick Marketing is based in Boston, I felt like I had to share this great clip of the Boston Pops 4th [...]

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What Are the Online Goals of Your Website?

Nick Stamoulis — Mon, 02 Jul 2012 15:33:30 +0000

It’s important to know what your online goals are long before you start to worry about SEO. SEO is a great way to drive traffic, and hopefully new business, to your site, but it is not a magic solution to all your online marketing or business issues. If you don’t have a clear list on [...]

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Domain Registration Best Practices – SEO Video Lesson

Nick Stamoulis — Mon, 07 May 2012 15:08:04 +0000

When you register a new website, always try to register it for at least 10 years. This is important for a few reasons. First off, it shows you long term commitment to the search engines, which will help build trust. Secondly, it ensures that you won’t lose your website should the registration renewal deadline pass [...]

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Evaluating Your Online Competition

Nick Stamoulis — Tue, 17 Apr 2012 11:00:49 +0000

When beginning your SEO campaign, it’s important to get a good idea of the playing field you are about to walk onto. If you don’t have a good idea of what your competition is doing or how they are going about their own SEO you might miss the opportunity to beat them at their own [...]

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Don’t Let Your Site Go the Way of Yellow Pages

Nick Stamoulis — Thu, 05 Apr 2012 11:00:08 +0000

A few months ago I wrote a post for SearchEngineJournal.com called “Why Yellow Pages Will Be Dead in Five Years” after a phone call I had with one of their sales representatives that wanted me to upgrade my account. You can read the full details of our conversation in that post, but the moral of [...]

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How to Lose Online Advertisers

Nick Stamoulis — Thu, 29 Mar 2012 10:00:18 +0000

Many websites rely on selling online ad space in order to turn a profit. Some will invest in a Google’s AdSense campaign, while others sell ad space for related companies. Many site owners, myself included, have invested thousands of dollars in display advertising in order to build online brand awareness, or maybe even take a [...]

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Profile Magazine: Free Is Not Free

Nick Stamoulis — Thu, 08 Mar 2012 11:00:44 +0000

***UPDATE! PLEASE READ THE EMAIL THAT I RECEIVED FROM PROFILE MAGAZINE AT THE END OF THIS POST, IT APPEARS THAT THIS MAGAZINE MAY NOT BE AN ACTUAL SCAM, BUT I RECOMMEND THAT YOU PLEASE READ THE WHOLE POST AND THE EMAIL AT THE BOTTOM, I HAVE ADJUSTED THE TITLE OF THIS POST AND REMOVED SCAM [...]

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Don’t Be Cheap with Your Hosting Company

Nick Stamoulis — Thu, 09 Feb 2012 11:00:26 +0000

I had a client whose site went offline for a few days through no fault of their own. They called me one afternoon in a panic, wanting to know if our developer had taken down their site for some reason. I assured them that my in-house developer would never pull a site down for any [...]

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Using SEO to Connect with B2B Decision Makers

Nick Stamoulis — Mon, 05 Dec 2011 06:00:53 +0000

In B2B industries, the decision makers are the ones that pull the trigger on all purchasing decisions; that makes them your target audience. You need to develop a B2B SEO campaign that allows you to connect with those decision makers via multiple platforms, numerous touch points and at every stage of the buying cycle to [...]

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10 Point Website Optimization Checklist

Nick Stamoulis — Thu, 10 Nov 2011 06:00:00 +0000

The first step of any SEO campaign should focus on website optimization. This is the process of making your website as appealing as possible to both the search engines and your visitors. A properly optimized website will eventually rank better in the SERPs and attract more targeted visitors. Here are ten components of website optimization: [...]

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Video Marketing Process Breakdown

Nick Stamoulis — Mon, 24 Oct 2011 06:00:58 +0000

Video marketing is only as complicated as you make it to be. It doesn’t take a huge budget and professional production team to make videos for your business that can help build your brand and educate your target audience. A valuable part of any SEO campaign, an online video does not have to be like [...]

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Tips for Understanding Your Online Audience

Nick Stamoulis — Thu, 29 Sep 2011 06:00:31 +0000

It’s marketing 101—define your audience. If you don’t know who your target audience is, and know the in and out of their behavior and motivations, you’ll never be able to create an effective marketing campaign to reach and influence them. It sounds like a simple enough concept to understand, yet a lot of companies think [...]

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Are You a Lazy Marketer?

Nick Stamoulis — Mon, 19 Sep 2011 06:00:22 +0000

We are all a little guilty of taking the easy way out sometimes. Maybe we didn’t have the time or energy to give it our all or maybe we thought we could get away with doing the minimum for a while. Whether it was your personal or professional life, just about everyone has taken a [...]

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