Don’t Stuff Your Website Like a Stocking
In my opinion, on site optimization should be the first phase in any SEO campaign. What is the point of building great inbound links if your site isn’t ready to convert visitors? A sloppy navigation structure, weak content and limited call-to-actions aren’t going to help your online business grow, not matter how good your offsite link building is. With Christmas just 48 hours away, I thought I’d bring up the flipside of failing to optimize your website—over optimization. And the easiest way to over optimize your website is to stuff it full of keywords, as if you were stuffing a Christmas stocking. It makes sense in theory; if the search spiders look for specific keywords to determine what a website page CLICK HERE TO READ MORE...
Optimizing Content for the B2B Business Cycle
Since the B2B business cycle can much longer than the average B2C business cycle, you can’t truly measure the success of your SEO until your business cycle has come to a full close. That’s why it is so important for B2B companies to start their SEO off on the right foot! If you missed the mark with your on-site optimization or off-site SEO, it might be months before you realize that your SEO headed off in the wrong direction, forcing you to start over. One of the most important things a B2B company can do for their SEO is make sure their content is properly optimized. What is your customers’ problem and how do they go about searching for answers/solutions? For example, a small business owner CLICK HERE TO READ MORE...
Branded Vs. Non Branded Searches
A well-optimized site should target a variety of branded and non-branded keywords. This will help ensure that your site is targeting as many search phrases as possible, increasing the amount of targeted traffic being delivered to your site. Site owners should keep in mind that the amount of traffic they get from branded vs. non-branded searches is not going to be the same and will grow at different rates. Branded searches When the amount of branded searches goes up (people looking for your company directly), it is a good indication that your other online and offline marketing tactics are going well. You are building a strong online presence, increasing your brand recognition and developing a strong online brand and reputation. Someone who conducts a branded CLICK HERE TO READ MORE...
Choose the Right Keywords for Your Website
Arguably the single most important thing you can do for your site, keyword research and selection form the cornerstone of the rest of your SEO campaign. The keywords you choose will affect you can find your site and with what search phrases. Your keywords will also help shape the content you write, as you need to incorporate your target keywords into all the content you produce. Here are 5 tips for selecting the right keywords to best help your site and SEO: Go after the long-tail Long tail keywords may produce less traffic, but they are used by a much more targeted visitor who is often near the end of their buying cycle. Visitors who arrive on your site by using long CLICK HERE TO READ MORE...
Is Your Keyword Research Missing the Mark?
Keyword research isn’t the most fun or glamorous component of any SEO campaign, but it is the most important. If you don’t target the right keywords, your site won’t rank well for appropriate search queries and your target audience won’t be able to find you. Essentially, without the right keywords you are dead in the water and the rest of your SEO will go to waste. If you are attempting to conduct keyword research for your company without the aid of an SEO expert, here are a few things to watch out for. 1. Shooting for the moon If you run a small business, let’s say a local boutique that sells women’s clothing and accessories, you are never going to rank number one in the SERP for CLICK HERE TO READ MORE...
Change Keywords to Match Evolving Behavior
The most important thing to remember when it comes to conducting your keyword research is that you have to understand your user. If you don’t understand how people are searching for your product, you’ll never be able to target the right keywords. For instance, you might call your product a “workforce analytics and planning software” but your potential clients are searching for “business intelligence software.” While the two keyword phrases may mean the same thing (more or less), how is a search spider supposed to know that? That is why it is important to revisit your keyword research from time to time and make sure you are in-line with your target audience’s search behavior. Site analytics are your best friend when it comes to making CLICK HERE TO READ MORE...
Be Realistic with Your Keyword Research
Keyword research is arguably the most important building blocks of any SEO campaign. The keywords you select will determine what searches your site ranks for and who can see your site. Selecting the wrong keywords means placing your site in front of the wrong audience or, worse, means you won’t be found at all. That is why it is so important to be realistic with your keyword research and selection. Let’s say you own a small shoe store and are looking to re-optimize your site. It’s been online for several years, so your site has a good trust factor established with the search engines. You rank extremely well for localized keyword phrases (shoe store Medford, MA), but you want to take it to the CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
