SEO Journal by Nick Stamoulis of Brick Marketing » Keyword Research

Are Your Priority Keyword Choices Ruining Your SEO?

Nick Stamoulis — Wed, 17 Apr 2013 13:00:04 +0000

A former B2B SEO client of mine was adamant that the only thing they really cared about when it came to SEO was getting on page 1 and improving visitors from a short list of priority keywords (about 15 or so of them). While there is nothing wrong with prioritizing your keywords, it’s practically impossible [...]

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Are You Thinking Like Your Target Audience?

Nick Stamoulis — Wed, 27 Feb 2013 12:00:38 +0000

When it comes to keyword research one of the most important things to factor into your process is user intent. Two people could search for very different things and use the exact same search query. For instance, if I were to search for “apple” am I looking to buy a new computer or do I [...]

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Is Your Keyword List Too Long to Succeed?

Nick Stamoulis — Wed, 02 Jan 2013 12:00:43 +0000

One of the most important things to remember when doing your keyword research is to make sure you are targeting keywords that your audience is actually using, not just what you think is the best fit. For instance, if someone was interested in learning a programming language like Java how might they search? Keyword phrases [...]

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Are You Targeting the Right Keywords?

Nick Stamoulis — Wed, 28 Nov 2012 12:00:14 +0000

Choosing the right keywords is essential for long term SEO success. The keywords you target on your site will determine what searches your site will be pulled into the SERPs for and what kind of searcher will find your site. Here are 4 questions to ask yourself to help ensure you are targeting the right [...]

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Choose Keywords That Work with Your Buying Cycle

Nick Stamoulis — Tue, 02 Oct 2012 12:00:27 +0000

No two companies have the exact same buying cycle. An enterprise software company might have a buying cycle of 9+ months, while they average buying cycle for a site that sells dog food might only be 4 days. It’s usually dependent on the complexity of your product and the cost of your product (coupled with [...]

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Is Your Keyword Conversion Rate Important?

Nick Stamoulis — Thu, 30 Aug 2012 12:00:38 +0000

For most marketers, the end goal of SEO, social media marketing, content marketing, PPC, online PR, banner advertising and any other form on online marketing is increasing conversions. This could mean the number of subscribers to your company blog or e-newsletter, the number of people signing up for a free trial of your product or [...]

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Don’t Be Afraid of Competitive Keywords

Nick Stamoulis — Thu, 09 Aug 2012 12:00:31 +0000

I was speaking with a new client the other day about their former SEO efforts. Their previous SEO firm had outlined in their contract exactly which ten keywords (10?!) they would target on the site and include the content marketing efforts. This client owns a local business so most of their keywords were localized (think [...]

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Exploring the Benefits of Branded Keywords

Nick Stamoulis — Tue, 03 Jul 2012 09:00:31 +0000

Guest post by Jessica Sanders of ResourceNation.com Branded keywords: You don’t have to work for them; they rank you organically, and are unfortunately often underused. Commarketing.com defines branded keywords as, “Keywords or keyword phrases associated with a brand. Typically branded keywords occur late in the buying cycle, and are some of the highest value and [...]

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Don’t Be Blinded by the Search Volume!

Nick Stamoulis — Tue, 12 Jun 2012 11:00:03 +0000

“Insurance” gets almost 25 million searches each month in the US alone (according to the Google Keyword Research Tool). “Small business insurance” only gets a measly 60,500 searches in comparison and “small business insurance agency” only has a monthly search volume of 320. Clearly “insurance” is the best keyword right? After all, it has the [...]

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Use Broad Keywords to Start Your Keyword Research – SEO Video Tip

Nick Stamoulis — Wed, 02 May 2012 20:14:28 +0000

It’s important when you start your keyword research that your first few keyword lists are created using a broad keyword as the seed. If you start with too long tail or niche of a keyword, you won’t be able to come up with enough viable (and actually searched for!) variations. It’s also important to not [...]

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New Keywords Will Lead to New Visitors

Nick Stamoulis — Tue, 20 Mar 2012 11:00:49 +0000

A problem I have run into with many website owners during the keyword research phase of their SEO campaign is that they are hesitant to incorporate new keywords into the mix. They have a core list of 10 keywords they want to rank well for and want to know why those keywords can’t be targeted [...]

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B2B Keyword Research – SEO Video Lesson

Nick Stamoulis — Mon, 12 Mar 2012 16:03:56 +0000

B2B websites have to be sure to include those long tail, niche industry keywords in their B2B keyword research. Even if those keywords don’t have a high search volume, it’s important that your website be positioned well for when someone does search for those B2B keyword phrases. Someone using those highly targeted keywords is most [...]

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Keyword Research Advice for New Websites

Nick Stamoulis — Tue, 06 Mar 2012 11:00:02 +0000

Brand new websites that are just beginning their SEO campaigns should undoubtedly begin with onsite SEO, the first step of which is keyword research. The keywords you choose (based on the content of your site) will ultimately help determine what search phrases your site rank for and what kind of searcher will find your site. [...]

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Don’t Stuff Your Website Like a Stocking

Nick Stamoulis — Fri, 23 Dec 2011 11:00:21 +0000

In my opinion, on site optimization should be the first phase in any SEO campaign. What is the point of building great inbound links if your site isn’t ready to convert visitors? A sloppy navigation structure, weak content and limited call-to-actions aren’t going to help your online business grow, not matter how good your offsite [...]

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Optimizing Content for the B2B Business Cycle

Nick Stamoulis — Tue, 13 Dec 2011 11:00:17 +0000

Since the B2B business cycle can much longer than the average B2C business cycle, you can’t truly measure the success of your SEO until your business cycle has come to a full close. That’s why it is so important for B2B companies to start their SEO off on the right foot! If you missed the [...]

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