When It’s Time to Revisit Your Keyword Research
The Internet is not a static thing. With billions of pages already published and more being created every day, there is more available content that could possibly be consumed in a lifetime (or even several lifetimes). User behavior changes over time as well; mobile search has exploded, social networking has forever altered the way people connect online, and search is getting more and more personalized. A big part of SEO is being able to adapt to these changes and adjust your SEO strategy accordingly. That is why you should take the time to reevaluate your keywords. When was the last time your optimized your site? Unless you only recently began your SEO strategy, it was probably a while ago. That means you haven’t conducted any CLICK HERE TO READ MORE...
Keyword Research Methodology
Any good SEO company or consultant is going to tell you that keyword research may be one of the most important things you do for your SEO. The keywords you target will directly affect what searches you rank for and what kind of traffic will be directed to your site. Failing to include the right keywords means missing out on potential traffic. Here is the process that I use for conducting keyword research for my clients. I hope you find it useful for your own. Step One: Read Your Content Keyword research is done on a page-by-page basis. Search engines rank individual pages, not sites as a whole. Each page will have its own set of keywords that directly relate to the content of that page. CLICK HERE TO READ MORE...
How to Localize Your Keyword Research
Keyword research is undoubtedly one of the most important components of SEO. Forming the basis for your on-site optimization, keyword research will eventually determine who can find your website. Missing out on important keywords means you’ll be losing targeted traffic. The less traffic you have coming to your site, the lower your chances of conversion. Most keyword research tools are going to provide you with national search volume information. But let’s say you own a small business, like an insurance agency that only caters to a localized community. You don’t want to or need to rank on national level for your keywords. How do you go about localizing your keyword research? It’s actually a simple process. First, you’ll conduct your keyword research on a national CLICK HERE TO READ MORE...
Keywords Have to Match User Intent
Let’s say you took the time to do thorough keyword research (or hired an SEO consultant to do it for you) for your website, a wholesale fruit distributor that sells to restaurants. After weeks of combing through hundreds of potential keywords, you narrowed it down to your top five choices for every page. The keywords accurately reflect the content of each page and you took the time to update the Meta tags, H1 tags and page content so the keywords seamlessly fit without disrupting the user-experience. Not too long after you optimized the site, it moved up in the search rankings for your choice keywords. Everything looks great…but you aren’t seeing any significant in traffic. Houston, we may have a problem. There can be a variety CLICK HERE TO READ MORE...
Keep Your Keywords Page Specific
For most websites, the page that draws the most amount of traffic is the home page. It makes sense; the homepage is you introducing your website to the visitor. It’s the face of your online brand and is often the page that gets linked to by outside sources. But you shouldn’t put all your eggs in one basket and stuff all your keywords onto the landing page. You shouldn’t be putting all your keywords on any one page at all. Keywords should always be page specific and based on the content of that particular page. Let’s say you run a dress boutique that sells wedding and prom dresses. Why would you try to incorporate prom dress keywords into the wedding dress page? A girl looking for CLICK HERE TO READ MORE...
New Wordstream Keyword Tools Launched
This is not a paid review. Nick Stamoulis and Brick Marketing is partnered with the great folks at Wordstream. An important step in the SEO process is keyword research. Every page of a website needs to be optimized targeting keywords that are specific to the page. The SEO implications of keyword research are huge, since it essentially shapes your whole campaign. Sure, there are numerous free tools out there to assist you in the process, but do you ever wish that it was easier or that you had just a little bit more information? Wordstream, a company that provides Internet marketing software and tools, recently announced the release of a new, comprehensive keyword research suite for both paid and CLICK HERE TO READ MORE...
Leverage Your Keyword Research Often
Conducting keyword research can offer you much more than you think. Since the search engines are simply readers your keywords can offer you a very competitive advantage for all future marketing material you distribute into the search results. Here are some recent questions I have received through this blog regarding keyword research: How can I strengthen my PPC campaign with these new keywords? If your pay per click campaign is not running on all 12 cylinders taking your newly found keyword research and really utilizing the keywords that have some search volume can yield nice results. Have your ads appear for keywords that actually generate search volume and they could convert very nicely. How can I help my press release writing? Press releases are great but press releases with actual CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
