Branded Vs. Non Branded Searches
A well-optimized site should target a variety of branded and non-branded keywords. This will help ensure that your site is targeting as many search phrases as possible, increasing the amount of targeted traffic being delivered to your site. Site owners should keep in mind that the amount of traffic they get from branded vs. non-branded searches is not going to be the same and will grow at different rates. Branded searches When the amount of branded searches goes up (people looking for your company directly), it is a good indication that your other online and offline marketing tactics are going well. You are building a strong online presence, increasing your brand recognition and developing a strong online brand and reputation. Someone who conducts a branded CLICK HERE TO READ MORE...
Choose the Right Keywords for Your Website
Arguably the single most important thing you can do for your site, keyword research and selection form the cornerstone of the rest of your SEO campaign. The keywords you choose will affect you can find your site and with what search phrases. Your keywords will also help shape the content you write, as you need to incorporate your target keywords into all the content you produce. Here are 5 tips for selecting the right keywords to best help your site and SEO: Go after the long-tail Long tail keywords may produce less traffic, but they are used by a much more targeted visitor who is often near the end of their buying cycle. Visitors who arrive on your site by using long CLICK HERE TO READ MORE...
Is Your Keyword Research Missing the Mark?
Keyword research isn’t the most fun or glamorous component of any SEO campaign, but it is the most important. If you don’t target the right keywords, your site won’t rank well for appropriate search queries and your target audience won’t be able to find you. Essentially, without the right keywords you are dead in the water and the rest of your SEO will go to waste. If you are attempting to conduct keyword research for your company without the aid of an SEO expert, here are a few things to watch out for. 1. Shooting for the moon If you run a small business, let’s say a local boutique that sells women’s clothing and accessories, you are never going to rank number one in the SERP for CLICK HERE TO READ MORE...
Change Keywords to Match Evolving Behavior
The most important thing to remember when it comes to conducting your keyword research is that you have to understand your user. If you don’t understand how people are searching for your product, you’ll never be able to target the right keywords. For instance, you might call your product a “workforce analytics and planning software” but your potential clients are searching for “business intelligence software.” While the two keyword phrases may mean the same thing (more or less), how is a search spider supposed to know that? That is why it is important to revisit your keyword research from time to time and make sure you are in-line with your target audience’s search behavior. Site analytics are your best friend when it comes to making CLICK HERE TO READ MORE...
Be Realistic with Your Keyword Research
Keyword research is arguably the most important building blocks of any SEO campaign. The keywords you select will determine what searches your site ranks for and who can see your site. Selecting the wrong keywords means placing your site in front of the wrong audience or, worse, means you won’t be found at all. That is why it is so important to be realistic with your keyword research and selection. Let’s say you own a small shoe store and are looking to re-optimize your site. It’s been online for several years, so your site has a good trust factor established with the search engines. You rank extremely well for localized keyword phrases (shoe store Medford, MA), but you want to take it to the CLICK HERE TO READ MORE...
When It’s Time to Revisit Your Keyword Research
The Internet is not a static thing. With billions of pages already published and more being created every day, there is more available content that could possibly be consumed in a lifetime (or even several lifetimes). User behavior changes over time as well; mobile search has exploded, social networking has forever altered the way people connect online, and search is getting more and more personalized. A big part of SEO is being able to adapt to these changes and adjust your SEO strategy accordingly. That is why you should take the time to reevaluate your keywords. When was the last time your optimized your site? Unless you only recently began your SEO strategy, it was probably a while ago. That means you haven’t conducted any CLICK HERE TO READ MORE...
Keyword Research Methodology
Any good SEO company or consultant is going to tell you that keyword research may be one of the most important things you do for your SEO. The keywords you target will directly affect what searches you rank for and what kind of traffic will be directed to your site. Failing to include the right keywords means missing out on potential traffic. Here is the process that I use for conducting keyword research for my clients. I hope you find it useful for your own. Step One: Read Your Content Keyword research is done on a page-by-page basis. Search engines rank individual pages, not sites as a whole. Each page will have its own set of keywords that directly relate to the content of that page. CLICK HERE TO READ MORE...
How to Localize Your Keyword Research
Keyword research is undoubtedly one of the most important components of SEO. Forming the basis for your on-site optimization, keyword research will eventually determine who can find your website. Missing out on important keywords means you’ll be losing targeted traffic. The less traffic you have coming to your site, the lower your chances of conversion. Most keyword research tools are going to provide you with national search volume information. But let’s say you own a small business, like an insurance agency that only caters to a localized community. You don’t want to or need to rank on national level for your keywords. How do you go about localizing your keyword research? It’s actually a simple process. First, you’ll conduct your keyword research on a national CLICK HERE TO READ MORE...
Keywords Have to Match User Intent
Let’s say you took the time to do thorough keyword research (or hired an SEO consultant to do it for you) for your website, a wholesale fruit distributor that sells to restaurants. After weeks of combing through hundreds of potential keywords, you narrowed it down to your top five choices for every page. The keywords accurately reflect the content of each page and you took the time to update the Meta tags, H1 tags and page content so the keywords seamlessly fit without disrupting the user-experience. Not too long after you optimized the site, it moved up in the search rankings for your choice keywords. Everything looks great…but you aren’t seeing any significant in traffic. Houston, we may have a problem. There can be a variety CLICK HERE TO READ MORE...
Keep Your Keywords Page Specific
For most websites, the page that draws the most amount of traffic is the home page. It makes sense; the homepage is you introducing your website to the visitor. It’s the face of your online brand and is often the page that gets linked to by outside sources. But you shouldn’t put all your eggs in one basket and stuff all your keywords onto the landing page. You shouldn’t be putting all your keywords on any one page at all. Keywords should always be page specific and based on the content of that particular page. Let’s say you run a dress boutique that sells wedding and prom dresses. Why would you try to incorporate prom dress keywords into the wedding dress page? A girl looking for CLICK HERE TO READ MORE...
New Wordstream Keyword Tools Launched
This is not a paid review. Nick Stamoulis and Brick Marketing is partnered with the great folks at Wordstream. An important step in the SEO process is keyword research. Every page of a website needs to be optimized targeting keywords that are specific to the page. The SEO implications of keyword research are huge, since it essentially shapes your whole campaign. Sure, there are numerous free tools out there to assist you in the process, but do you ever wish that it was easier or that you had just a little bit more information? Wordstream, a company that provides Internet marketing software and tools, recently announced the release of a new, comprehensive keyword research suite for both paid and CLICK HERE TO READ MORE...
Leverage Your Keyword Research Often
Conducting keyword research can offer you much more than you think. Since the search engines are simply readers your keywords can offer you a very competitive advantage for all future marketing material you distribute into the search results. Here are some recent questions I have received through this blog regarding keyword research: How can I strengthen my PPC campaign with these new keywords? If your pay per click campaign is not running on all 12 cylinders taking your newly found keyword research and really utilizing the keywords that have some search volume can yield nice results. Have your ads appear for keywords that actually generate search volume and they could convert very nicely. How can I help my press release writing? Press releases are great but press releases with actual CLICK HERE TO READ MORE...
Get Your Keyword Research into Shape
Many website and business owners have a hard time with keyword research for their onsite search engine optimization. If you are a business that only has five or ten pages to your website you are going to have a hard time incorporating every keyword used in your industry. If you are on a budget and you are conducting your own keyword research how do you know whether you have a good keyword on your hands? It can at times get very confusing. Keywords Should Be Relevant First try conducting all your keyword research and compile one large spreadsheet of words you can than reduce. Think about each keyword before you delete it and don’t worry so much about search volume just yet. It should be all about CLICK HERE TO READ MORE...
Keyword Research Must Dos
Since search engine optimization is all about creating a steady stream of inbound visitors coming into your website you will need to make sure the keyword research step is done correctly. The only way you can do this successfully is by really nailing down the very first step, keyword research. Keyword research is truly the lifeblood (besides good quality content, of course!) to your SEO campaign. So how do you effectively ensure that you have all the right keywords to make your long term search engine optimization program successful? Here are some Keyword Research must dos: Keyword Research Must Do – The Right Tools: Always use the right tool to make it happen. Tools like Keyword Discovery or Wordtracker are industry standard research tools that CLICK HERE TO READ MORE...
Keyword Research Tips To Help You
Keyword research is probably one of the most important steps you will take when you start your on site optimization for your website. Keyword research when done right can have your website operating like a well oiled inbound marketing machine. When done incorrectly it could cause you to miss out on very valuable web traffic leading to a loss in sales and revenues. In this post, I will recommend several helpful tips that could help you research relevant keywords to optimize every page of your website, after you have written your content. Here are some keyword research tips to help you isolate only the cream of the crop keywords: 1. Thesaurus - A major point in keyword research is the ability to find a CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
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