Is Keyword Research An Ongoing Activity?
Is keyword research a one-time event or an ongoing concern? You might think it's something you do today and forget about once your site is built, but it's not. I'll tell you why. What's popular today may not be popular next year. Searchers could be hot on to a particular search phrase one day and move on to another search phrase a month later. I've seen it happen. As a for instance, today searchers may flock in droves to Google "local SEO" but 30 days from now the number of searches for that phrase could drop by 200% while searches for "geotargeted SEO" could rise by 300%. The numbers may change, 150% and 250%, but the principle is still the same. People's search habits are about as CLICK HERE TO READ MORE...
How Many Keyword Tools Do You Need?
Titus Hoskins has been around a long time. He wrote this article that tells about all the keywords tools he uses. Some of them are direct competitors against each other. Actually, all of them are competitors, but a few of them are free. My question is, are all of these tools necessary? Certainly, keyword research is a necessity for online marketing and the more information you have on your own sites and your competitors' sites, the more successful you can hope to become. But do you really need to go out and buy 10 different keyword research tools? If you are a new Internet marketer or a small business person going online for the first time, I'd say just start with one free tool. Google CLICK HERE TO READ MORE...
Can You Make Money From Those Keywords?
Court over at The Keyword Academy conducted an experiment at HubPages. She built 100 pages in 30 days and made some pretty decent money. You can read about it here. The question is, Where do you make your money in the keyword business? An old friend of mine is a real estate investor. He buys houses cheap, fixes them up and sells them. He likes to say that he makes his money when he buys the house, not when he sells it. The reasoning goes like this: If you pay too much for the house and spend money on repairs then try to sell it you could lose money. In order to make money in the real estate business you have to buy the property CLICK HERE TO READ MORE...
How Important Is Keyword Research?
The more I perform search engine optimization tasks for myself and my clients the more I realize just how important keyword research is. It is so important that I wouldn't think of doing anything online until I have performed thorough keyword research and I'm satisfied that after having done this step of the process that I can settle on a particular niche or sub-niche based on my findings. Just to be clear, I wouldn't go any further into the marketing process until I was sure that I had done enough keyword research. Whether you are going to use your research for search engine optimization or pay per click advertising campaign, it is a vital step in the process. Even if you are conducting social media marketing, CLICK HERE TO READ MORE...
Using Keyword Research To Develop A Niche?
What do you look for in keyword research to develop a niche? Well, it depends on your goals, but primarily I would recommend looking at three key criteria when you are looking at developing a new niche. Search Volume - How many searches are conducting for a particular topic each month? You want to look at this across all major search engines (Google, Yahoo, and MSN). You also want to look for your top 10 keywords. What is the monthly search volume on your most important keywords? Higher is better. Competition - What is your competition like for those keywords? High search volume is often not enough. If you have a moderately high search volume and low competition for a couple of your keywords, that's better than CLICK HERE TO READ MORE...
Do Your Keywords Distinguish You From Your Competition
One way to brand yourself and ensure that you give yourself an edge over your competition by telling your potential customers what your USP (Unique Selling Proposition) is right off the bat is to use the correct keywords. USP is Unique Selling Proposition. What distinguishes you from the competition? You can right to the heart of that with your keywords before you ever start your search engine optimization efforts. The key is in the proper keyword research and keyword selection. You need to analyze your competition's marketing and see what they are doing first. If your competition has a particular keyword wrapped up and you know it will be difficult to overtake them, try instead to find a keyword that they aren't doing so well on. CLICK HERE TO READ MORE...
How Do You Modify Your Keywords?
Keyword modification is a useful concept if you plan to make the maximum use of your keyword management for SEO. The key to modifying your keywords properly is to take your primary keyword and use it in its multiple variations. For instance, if your primary keyword is "ski vacation", there are a number of ways that you can utilize this phrase other than using that specific phrase as it is. You can pluralize it (ski vacations), turn it into a verb (ski vacationing, or vacation skiing), or split it up with words in between (ski while on vacation). Keyword modification, however, is not just simply using the modified phrases on the same page with your primary keyword and there is more to it than simply CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
