How Often Do You Review Your Keywords?
Search engine optimization is a constant process. It never ends. And only has a beginning because, well, don't all things have beginnings? Sarcasm aside, you know you need keywords and you know you should employ them intelligently, but do you know that you should review your keywords from time to time to see which ones are the most effective? Search patterns change. Search behavior changes. What is popular today may not be popular tomorrow, next week, or next year. That's why it is important to monitor your referrer logs and see what it is that people are searching for to find your website. You should also monitor search trends in your niche and see what it is searchers are looking for right now. But how often? I'd CLICK HERE TO READ MORE...
Using MSNs Search Funnels For Better Optimization
MSN (or soon to be known BING) has been making a small comeback lately. The company once thought of as a joke (and still are by many) in the search space is actually making itself more competitive. They may never be true competitor with Google, but one tool that I find to be very promising is the Search Funnel tool. With search funnels you can see which search queries people follow up initial search queries with. This is very helpful. If you are building a poetry site, for instance, you can type the word "poetry" into MSNs search funnel tool and see which queries people follow up a search for poetry with. You'll see that 9.48% of the searchers search for "poems" after searching CLICK HERE TO READ MORE...
Can A Computer Choose Better Keywords Than You?
Sometimes it's nice just to dream. A recent article claimed that artificial intelligence is capable of picking better keywords than humans. I don't think so. I mean, I DO think so if artificial intelligence is something that I thought were possible. But I'm not so sure that is, other than in those old science fiction movies, I mean. I suppose there may be a time in the future when computers can think better than humans. There are some computers that can beat humans at playing chess. But we're talking about average humans and above average computers. Still, I think there's something to be said for the human touch. Human beings are social animals. That means we like to interact with each other. And as long CLICK HERE TO READ MORE...
How Many Keywords Is Enough?
Many search engine optimization experts talk about something called keyword density. Supposedly, if you put just enough keywords into your content it's like swallowing a magic pill. Instant rankings. The only thing is, it doesn't work that way. Because the search engines have so many different factors for ranking websites for certain keywords, it is difficult to predict just which factor will be the favored one on any given day. It is much better to put your keywords into the right places and not worry about the right amounts. When it comes right down to it anyway, you can have too much and you can have too little. Why spend all your time guessing which is which? I'm here to say that you can have just the CLICK HERE TO READ MORE...
How Google AdWords Can Help You Optimize Locally
One of the best things about using Google AdWords in the past has been its ability to help webmasters discover new keywords and optimize their web pages better for the keywords already on their list. A new feature of the Google AdWords keyword tool is that it can do the same thing for webmasters with a local bent. Use the keyword tool the same as you've always done (if you used it at all), but pay attention to the column for "Local Search Volume". If you see any trends for local search then you can capitalize on those. One of the biggest potentials this tool offers is for national advertisers and webmasters who also geotarget their services at the local level. You can use the CLICK HERE TO READ MORE...
How Analytics Can Help You Optimize Better
If you are a user of an analytics package, and you should be, then you can use it to help you better optimize your website. With just one simple tool inside your analytics program you can get a better handle on how visitors are finding your website and use that information to better optimize it for future search. Take a look at your keywords list, the list that shows you which keywords people are using to find your website. If they fall within your niche then you are doing well. It doesn't mean you can't do better. Do you see keywords for which you don't pages built? If so then why you build web pages for your site around those keywords? If you see keywords on CLICK HERE TO READ MORE...
Why Long Tail Keywords Pay Quicker
Aaron Wall hit a long tail home run with this little paragraph in a big blog post on Seth Godin and search engine optimization: There is little point in trying to rank for a big money keyword right out of the gate. Smart SEOs generally insist on ensuring you use relevant keyword modifiers and alternative word forms. Why? Longtail keywords have less competition, are easier to rank for, rank quicker, and are more likely to convert (since they are more targeted). Most of us know by now that long tail keywords perform better for new websites because it's too difficult to rank for the big keywords right out of the starting gate. Instead of going for the major phrases that everyone else in your niche is going CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
