Free Keyword Research Method

Writing by Nick Stamoulis

If you want a quick, free method to conduct the keyword research part of your on site search engine optimization for your existing website, I've got the perfect solution and you don't have to go far. It's a two step process: Google AdWords External Tool - First, go to the Google AdWords External Keyword Research Tool. Click on Website Content and enter your URL. Be sure to check the box for "Include other pages on my site linked from this URL" so that it covers your entire website". Now click the "Get keyword ideas" button. Before moving on to the next step, hand select the best keywords for the next stage of development for your website. Google AdWords Search-Based CLICK HERE TO READ MORE...

Anchor Text: How To Find The Best Links

Writing by Nick Stamoulis

You know that the inbound link building of a long term search engine optimization strategy is important. You know that anchor text is important. But how do you find out which anchor text is the most important? All in all, a general mix of anchor text is best. You don't want all of your inbound links to say the same thing. But how do you determine which links and which anchor text will serve you best? It's called keyword research. There are various methods for conducting keyword research. Here are some of the more popular ways that you can find the right anchor text for your website: Keyword Research Tool - There are a number of keyword research tools and you should use at least one of them. CLICK HERE TO READ MORE...

How Site Search Can Do Your Keyword Research For You

Writing by Nick Stamoulis

Bill Slawski from SEO By The Sea .com asks some good questions. One of my favorite ones is this: If you own a web site, and have a site search on your site, do you look at what people are searching for and how they are searching, to try to understand better what they might be trying to find on your site? Site Search is a great way to find out how people use your website, but it's also a key clue as to what they may want to see on your site. By allowing users to search your website you can see what they search for that they don't find. If you get a lot of queries for a tpic that you don't cover CLICK HERE TO READ MORE...

Why Long Tail Keywords Help New Sites Gain Traction

Writing by Nick Stamoulis

Every once in a while I read Aaron Wall's SEObook.com and see a post that he's probably done hundreds of times before, namely, that new sites gain better search engine traction by targeting long tail keywords. He makes a convincing case. Here's the spoiler: At the end his little ditty he says ... This site does not rank well for SEO just because I decided to target that keyword, but because we helped create many paths into this site...which helped to build the authority of the site...which helps it rank better for the core keywords. I think this is a very fine nuance. It isn't a matter of long tail vs. core keywords. It's really always both. But the long tail keywords are the moneymakers for CLICK HERE TO READ MORE...

Which Google Keyword Tools Should You Use?

Writing by Nick Stamoulis

Some of you may be aware that Google AdWords has a couple of free keyword research tools. Both tools are handy for PPC and for search engine optimization. You can use them even if you don't have any active PPC campaigns or even if you are not planning to start any. You can use the tools for your search engine marketing and optimization campaigns and improve your performance drastically. But when should you use each tool? The Google AdWords External Tool is a good place to start your research. It's free so performing your initial keyword research is fairly simple. There are two ways to use it, primarily. You can use the external tool to search for related keywords CLICK HERE TO READ MORE...

How Long Should Good Keyword Research Take?

Writing by Nick Stamoulis

Should you spend hours and hours on keyword research or can you just take a few minutes out of your busy day and do good research? Actually, most people are surprised to find out that good keyword research doesn't necessarily take up a lot of time. It can, if you want to spend all of your time analyzing this word against that word and traffic stats against traffic stats, looking for the perfect combination of low competition and high search engine optimization profitability. Sure, you can spend hours and hours analyzing information in order to come up with the right keywords before you even begin building your website. But you don't have to do it that way. In most cases, you already know what your keywords CLICK HERE TO READ MORE...

An Advanced Keyword Research Tool You Can’t Live Without

Writing by Nick Stamoulis

A lot of people aren't aware that Google has an advanced keyword research tool. The know about the external keyword research tool - and you should know about that one. But if you are running PPC campaigns (and even if you aren't), you should be aware of the advanced keyword research tool and know how to use it. Google's advanced keyword research tool is located at this addresss: http://www.google.com/sktool The way you use this tool is to type in a single keyword and hit the Find Keywords button. It's best to use this tool after you've done all of your keyword research using your other tools and when you are ready to start your search or PPC campaign. Type in what CLICK HERE TO READ MORE...

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