Link Building Do’s and Don’ts
Link building is one of these areas of website marketing that has become mysterious to many but at the end of the day there are some very frowned upon approaches along with some link building techniques that are strongly encouraged. Below are some link building dos and don’ts to consider: Articles Marketing: Link Building Do: Write good strategic industry specific articles surrounding topics that have not been beaten into the ground by your entire industry. Link Building Don’t: Pay someone overseas to write 500 articles for you to dump into the search results thinking they are going to generate anything valuable for your business. Press Release Marketing aka Online Publicity: Link Building Do: Pick company newsworthy topics to write about and announce to your community using industry trusted distribution resources with CLICK HERE TO READ MORE...
Internal Link Building Tips to Remember
Linking building and site structure go hand in hand. You might be tempted to only spend your time on building your external link structure but it is also important to not forget about spending time doing something about your internal site structure as well. Key Areas of Your Internal Link Building Include: Footer Links: Your footer is an amazing way to really increase your internal link building. There are many ways you can approach constructing your bottom navigation and it depends on how your site is built but a bottom footer with links to your important pages is a great way to strengthen your internal link building. This is an example of our footer. You can see we have links pointing to all of our most important pages CLICK HERE TO READ MORE...
Create a Link Building Program Series
Businesses online are always trying to think of new ways they can generate good quality exposure and great links pointing to their site that could lift some newly found power over to their website and get it really moving around in the search engines. Website owners sometimes have a hard time coming up with something new that simply hasn’t been done online and sometimes it just takes a creative mind. Try putting together a series of videos or blog posts that can be rolled out over a period of time. A series can be anything, it is important that your website has a blog you could write regarding this link building activity. A series like a company branded toy that each employee has to take home CLICK HERE TO READ MORE...
Recommended Blog Research Techniques
Almost every industry out there has some sort of industry blogs that a business can comment on to help with their link building. It's very rare that you find an industry without a place to leave any comments even if it might only be a few. There are ways a person can find industry specific blogs if they are uncertain on where to start looking. Blog Directories: There are many blog directories out there like Blog Catalog or Blogged that showcase some of the best industry specific blogs in any industry. It is a great starting point to start with your research when you are trying to put together a blog commenting campaign. Blog Rolls: Often times when you find a blog in your industry CLICK HERE TO READ MORE...
Link Bait Program Building Ideas
Business owners and website managers are always trying to think about what it will take to get good quality industry links pointing to their website (or link bait). I’m not talking about the mass blanketing of directories I am talking about the nice, juicy link bait type of links that get people to want to link to your blog posts or website. You do have to be a bit clever to pull some of the more viral campaigns off but there are plenty of ways to generate good quality links to your posts just through traditional writing, it all comes down to structure. Here is a list of techniques to consider when building an effective link bait program: Lists: Nice lengthy robust lists for your industry laying CLICK HERE TO READ MORE...
A Break Down of Link Types
When it comes to building a business and website online most people know that building links is important, but what type of links are important to build? One source might say one thing and another says another so it could get confusing very quickly. The reality is that a combination of a variety of link types is really important to any link building campaign. What are external links? An external link on your website is a link that does not include your domain and belongs to someone else. External links pointing to other domains are an important part of link building. Sometimes people get worried thinking they will send business away from their website but in the long run the external linking really helps to strengthen CLICK HERE TO READ MORE...
Quantity is History! Quality is where it’s at!
It shouldn’t come as a shock that the internet space is mighty crowded. There are almost no niches left untouched and space in search results is growing at a very fierce rate. So what do you do? How could you possibly start a hosting company or internet security website now? As long as you remember that everything now revolves around a quality approach you will be just fine. Special: Put your heart into what you do. Speak the truth and speak from your soul and don’t worry about what traffic your article or blog post is going to get. Offer something special that might not be out there. Taking news, rewriting it and calling it your own, is not being special. Writing editorial that CLICK HERE TO READ MORE...
What’s On My Link Building Laundry List
Your link building should always be methodical and planned out correctly to acquire a diverse group of one way links pointing to your website. Social media activity is starting to show up in Google webmaster tools so having a focus on branding your business in the social space will be just as important as anything else. Your in-bound link structure should be diverse and robust. Here my typical link building laundry list: 1. Press releases (PRleap, 888 press release, PRWeb, etc…) 2. Article directories (Associated Content, Ezine Articles, etc…) 3. Niche business directories. (Do your research!) 4. Wiki’s (Aboutus.org, wikispaces, etc…) 5. Business related profiles (Business.com, Merchant Circle, etc…) 6. Social networking profiles (Twitter, Facebook, etc…) 7. Location Targeting Profiles (Foursqaure, Gowalla, Loopt, etc…) 8. Product reviews (Crowdstorm, Buzzillions, etc…) 9. Video sharing profiles (YouTube, Break, Dailymotion, etc…) 10. Blog comments (Industry related specific blogs) 11. Forum CLICK HERE TO READ MORE...
Trust Is Now More Important Than Ever
Everything online revolves around trust. It is not talked about that often but trust works on both sides of the spectrum. Your website visitors need trust in order to make any sort of contact with your business website and the search engines need to trust you in order to label you as an authority figure in the search engines. There are many ways to develop trust but it truly takes time. There is no cutting corners when developing your trust factor it just sort of happens over time as a business owner. Age: As you spend a great deal of time in the search engines you can naturally start to build up your trust factor in the eyes of your audience and the search engines. Age CLICK HERE TO READ MORE...
Search Engine Optimization (SEO) Journal is Owned and Operated by:
Nick Stamoulis
Tel - 781-350-4365
nick@brickmarketing.com
My SEO Company - Brick Marketing
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