Restructuring Your SEO Link Building Budget
Let’s assume you are entering your second or third year of SEO. You have a well-optimized site, a company blog that posts two new posts a week, a decent social media presence and a solid link portfolio. You might think that you can ride the success of your previous SEO efforts for a few months, or even for most of 2012, but easing off on your SEO means the competition can catch up a lot faster than you realize. Before you know it, your hard earned success might start slipping away! If you are thinking about reeling in your SEO campaign due to budget constraints, restructure the traditional link building budget into content marketing and social media marketing and take a more CLICK HERE TO READ MORE...
Outbound Linking from Your Business Blog
Knowing when and how often you should develop an outbound link from your blog to another site is a tricky thing. No website is an island (that’s why it’s called the World Wide Web), but obviously you don’t want to lose your hard-earned traffic to another site, especially a competitor. The Internet is full of distractions (so many YouTube videos to watch!) and once a visitor leaves your site there is no guarantee they’ll come back. If they get more than a few back clicks away from your blog, you’ve pretty much lost them until they rediscover your blog another day.
So when should you incorporate outbound links?
The most obvious scenario for incorporating an outbound link is when you are citing/quoting
eferencing someone else’s work. For CLICK HERE TO READ MORE...
Why Should You Conduct a Full Link Audit?
Once I year, I have to prepare myself for the arduous process of running a full link audit on my site. Is it fun? Not by any stretch of the imagination, but it is very important nonetheless and helps shape my link building campaign for the coming year. Conducting a full link audit on all of my sites (including my company site and external blogs) is a very time consuming process, but it’s imperative that it gets done. The same is true for you and your websites. Why should you bother with a full link audit? First off, conducting a full link audit means that not only do I gather the data on how many links my sites have, but I also visit each and every CLICK HERE TO READ MORE...
Local Event Marketing Helps Your Link Building
Brick Marketing is a proud sponsor of the Boston SEO Meetup, a local Meetup event for SEO and SEM professionals, other marketing professionals and local business owners interested in learning more about SEO. We attend every month’s event and use the time to network, build our local brand, come up with new blog post topics and yes, even get links from the event! When I say that everything you do to promote your business, both online and off, can be leveraged for SEO, I mean it! Even local event marketing can help your SEO and link building. Most of the business owners that attend the SEO Meetup aren’t looking to hire an SEO firm to handle their SEO or link building. If they are attending the CLICK HERE TO READ MORE...
Don’t Let PageRank Control Your Link Building
Every time a client asks me about how they can improve their PageRank, I have to cringe a little. Time and time again I have explained that PageRank is only one of 200 ranking signals that Google uses to determine where a site falls in the SERP. While PageRank used to be the Grand Poobah measurement of SEO success (and a major differentiating factor for Google), I don’t believe it’s as important today as it was back when Google was founded. So when a client tells me they only want me to focus on getting links from sites with a PageRank 7 or higher, I have to tell them that zeroing in on PageRank is limiting the long term potential of their link building campaign. Here CLICK HERE TO READ MORE...
Is Guest Blogging Becoming a Black Hat Tactic?
For the record, let me say that I think guest blogging should be included in any content marketing campaign. Finding relevant industry blogs to become a regular guest author on has many benefits including: increasing your online brand presence, building your brand’s authority, developing quality inbound links, driving targeted traffic to your site and more. But I’ve noticed a disturbing trend in the last few months that is making me nervous. A few years ago, my inbox would be flooded with emails asking for link exchanges, the “I’ll link to you if you link to me” version of link building. Back then, link exchanges were a viable form of link building until Google decreed that they were black hat. As a strictly white hat SEO CLICK HERE TO READ MORE...
5 Questions to Ask Before Creating an Infographic
Infographics are a great way to inject new life into both your content marketing and link building campaigns. They are a fun and unique way to present hard data in a more manageable form, allow your brand personality to shine through and (hopefully) generate a lot of links for your site! But before you jump on the infographic bandwagon, here are 5 questions you should ask yourself: 1. Is my brand established enough? Infographics are great forms of link bait, but they shouldn’t be the go-to link building technique for a new site. If you don’t have a strong online presence (something that takes a long time), how will anyone find your infographic in the first place? If your website isn’t ranking well, how do you CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
