Tips for Determining Link Value
While links are arguably one of the most important ranking factors around, not all links are created equal. There are millions of sites you could potentially get an inbound link from, but should you? Not every website is going to give you a link that provides real SEO value for your site. Here are three questions you should ask yourself when trying to understand the potential SEO value of a link: 1. Is this a site where my target audience hangs out? Links are valuable for two main reasons. First off, the more quality links a site has pointing towards it the more valuable it becomes in the eyes of the search engines. Secondly, every inbound links serves as a potential doorway to your site. You want CLICK HERE TO READ MORE...
Which Link Building Tactic is the Most Important?
When outlining a link building campaign for my consulting clients many ask me the same question, “Which tactic is more important?” I think a lot of site owners get very nervous when they see a fully developed, yearlong link building campaign laid out in front of them. For someone who has never really engaged in link building before, it can look like a lot of work. I understand where their question is coming from. If they have to condense some of their link building one month due to time constraints, which tactics can they afford to skip and which ones MUST they do? Let me start of by saying that no one link building tactic is more important than another. They are all necessary for developing CLICK HERE TO READ MORE...
4 Reasons Blog Comments Are Great for Link Building
Blog commenting is one of the best components of a link building campaign for numerous reasons. Aside from the obvious value of the link, there is a lot of long term value associated with developing a strong blog commenting campaign that can impact the overall success of your SEO and website. Here are 4 reasons why you should amp up your blog commenting 1. Helps develop a relationship with the blogger A blogger outreach program isn’t something that new sites should be worrying about, but for established sites that have a little SEO under their belt, it’s the next step in link building. By routinely leaving well-written and valuable comments on a blog, you are actively contributing to the overall success of that blog. If CLICK HERE TO READ MORE...
Does Outbound Link Building Help Your Site?
When most SEO companies/experts/guides talk about link building, they are referring to the ongoing practice of developing links on 3rd party sites that point back towards your site. The goal is to create as many quality, diverse inbound links as possible to boost your trust factor in the eyes of the search engines. But off-site link building isn’t the only thing a site owner should be thinking about when they start their SEO campaign. You also have to decide on what kind of outbound links you want to create. Some SEO professionals recommend keeping outbound links to a minimum to maintain site integrity; others say it’s a great way to build relationships with other sites. Here are a few of the pros and cons of outbound CLICK HERE TO READ MORE...
Don’t Rely on One Source of Traffic
White hat SEO dictates that you take a blended approach to your link building. A diverse and consistent link building campaign demonstrates to the search engines your commitment to branding your site and building your online presence. It is important to make sure that your site isn’t flagged for trying to spam or “cheat” the algorithm in order to artificially boost your own ranking. But that isn’t the only reason it is important to diversify your link building. A diverse link building portfolio means you will always have a viable source of traffic I’ve read several blog posts recommending that site owners do away with their sites entirely, and shift all their focus to social networking sites. After all, that is where your customers are! CLICK HERE TO READ MORE...
Commenting Etiquette: Don’t be Promotional
In addition to this blog, I write for/manage a company blog (the Brick Marketing Internet Marketing Blog ), as well as a blog on my internet marketing consulting site. I kid you not when I say that I can easily get 4,000 spam comments every day. Now most of those 4,000 spam comments go directly to my spam folder and I never have to see or deal with them. A lot of these comments are coming from black hat or overseas link building companies toting the benefits of natural Viagra and the like. Once I mark a commenter as spam, all their future comments get filed as such. But I still manually sort through CLICK HERE TO READ MORE...
3 Common Link Building Mistakes
After optimizing your site for both visitors and the search engines (visitors first!), you have to create a diverse portfolio of one-way, incoming links to your site to help drive targeted traffic through. That’s where link building comes in. It may seem like a relatively simple process, but it is incredibly important that you take a strictly white hat approach to your link building. This means no link exchanges, link farms, cloaked text, spamming blogs and so forth. But did you know you could still be mishandling your link building campaign, even if you are avoiding any black hat tactics? Here are 3 common link building mistakes 1. Only going after one keyword People don’t search for the same thing in the same way. Are they CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
