Link Building Sources That Are Important
Everyone keeps telling us links are very important for our ongoing search engine optimization efforts. Some of these types of inbound links are obvious but some are not so obvious and could still generate both power and visitors to your website. It is important to understand all the variety of different types of relevant links that you are capable of achieving over time. Here are some of the most important types of links to build to your website: 1. Press Releases: Press releases are a very important ingredient to any online marketing campaign. Links embedded into the press release can generate very useful links for your website from other industry related sites. If it is a really newsworthy topic and other websites pick CLICK HERE TO READ MORE...
PageRank Sculpting Is A Waste Of Time
Danny Dover at SEOmoz posted a "scientific" study on whether or not PageRank Sculpting works and his conclusion was - surprise! - it works. Michael Martinez at SEO Theory wrote a scathing refutation of the report. Who is right? I have to say that my concern is the same as Michael's and a few other prominent SEOs. Why doesn't Dover provide the list of websites he used for his study? He's asking us all to take his results as gospel without providing the necessary proof. That said, I'm willing to accept that maybe, possibly, PageRank Sculpting works under a few isolated cases. If the conditions are right you can influence your PageRank using internal links. But I'm not willing to buy CLICK HERE TO READ MORE...
Are Your Links Gaining Traction?
In the early days of the web people linked to the content they liked. And if it was considered "great content" then a certain page might attract a lot of links. At that time, a larger percentage of the actual Internet population were webmasters or Web marketers. But over time, more and more people came online and there is a much smaller percentage of people actually on the Web who are webmasters and who will link to you. There are a greater number of people who might link to you, but the percentage of people with link potential vs. people actually on the Web is smaller. Therefore, your pool of link partners appears smaller. That makes it more difficult to find those link partners. But you can CLICK HERE TO READ MORE...
Online Publicity is a Great Link Building Outlet
Many PR firms and search engine optimization companies know that press releases distribution online are a great relevant link building outlet as well as a promotion and buzz building outlet. But many SEO companies still do not employ press releases on a regular basis despite knowing their SEO potential because of the amount of work that is sometimes involved. Well, since social media has risen in popularity in the last couple of years, the press release has become even more important. A press release, like an article or a web page, can be optimized and faces the potential to be found in the search engines as well as any of online content. But social media can drive even more traffic to the press release and to CLICK HERE TO READ MORE...
Does Great Content = Great Rankings?
The age old question in the search engine optimization world is if you build wonderful, user focused content, will this lead to great search engine positioning and rankings? It's repeated often enough that you'd think it is true. Great content will get linked to and that will increase the search rank and the cream will rise to the top. Isn't that how search engine marketing works? In theory, yes, that is how it is supposed to work. And it's a nice theory. However, as is often the case, there is a gap between theory and practice. This gap is carefully pointed out by Rand Fishkin at SEOmoz. I'm not so sure about Rand's remark about 70%+, but I do agree that relevant CLICK HERE TO READ MORE...
Is Social Bookmarking A Form Of SEO?
Social bookmarking has become a part of an every day routine for many online marketers (social bookmarking websites such as: Digg, Stumble Upon, etc.) But search marketers submit content to social bookmarking sites for different reasons. Some online marketers, I've noticed, emphasize the search engine optimization benefits of social bookmarking. Others, on the other hand, emphasize the social connectivity aspect of the practice. Which is right? To be sure, social bookmarking has SEO benefit - and it also has the benefit of social connection and networking. But which is more important? I think, personally, they are both important. It is very important to your business that you meet new people with like interests and that you help them while they help you. That's one aspect CLICK HERE TO READ MORE...
How To Build Links For Bing
Link building is one of the most important tasks for any webmaster or marketer that is looking for long term search engine optimization growth. Google has taught us all that. But what about Bing? Now that Microsoft has waged a third quarter blitz to gain some competitive advantage against its arch nemesis, the folks in charge of indexing websites at Bing want to make sure we all understand the best practices for building inbound links to our websites. The good news is it's not a far cry different than building links for Google. The bad news is it's not a far cry different than building links for Google. Let me explain that. First, a little snippet from the Bing blog: Bing's position on link building is CLICK HERE TO READ MORE...
Is Article Marketing A Thing Of The Past?
More and more, I see articles popping up as guest post's on blogs and as premium content on websites. Of course, people are still using article directories to mass submit their articles to a variety of websites as well. But is that still an effective way to do it? It is true that article marketing has changed a lot in the last couple of years. The top-tier search engine marketers today are writing premium original content and sending it out to other websites for a link back. That's becoming much more effective than the old school way of mass distribution. But I wouldn't count mass distribution out just yet, just pick better places to submit your articles, such as eZine Articles, HubPages or Work.com. People said the CLICK HERE TO READ MORE...
The High Value Of Second Generation Links
Off site search engine optimization or relevant link building is not just about building inbound links to one site and forgetting about it. A true link building plan is about building links for the purpose of driving up authority. But how do you do that? Well, authority is based on a number of factors, but one of those factors is link relevance. Another factor is link age. And another is the authority of the site linking to you. If the authority of the site linking to you is important then it makes sense that your inbound links need to be from a high authority site - some of them, at least. So how do you get high authority sites to link to you? One way is to CLICK HERE TO READ MORE...
Search Engine Optimization (SEO) Journal is Owned and Operated by:
Nick Stamoulis
Tel - 781-350-4365
nick@brickmarketing.com
My SEO Company - Brick Marketing
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