Does Outbound Link Building Help Your Site?
When most SEO companies/experts/guides talk about link building, they are referring to the ongoing practice of developing links on 3rd party sites that point back towards your site. The goal is to create as many quality, diverse inbound links as possible to boost your trust factor in the eyes of the search engines. But off-site link building isn’t the only thing a site owner should be thinking about when they start their SEO campaign. You also have to decide on what kind of outbound links you want to create. Some SEO professionals recommend keeping outbound links to a minimum to maintain site integrity; others say it’s a great way to build relationships with other sites. Here are a few of the pros and cons of outbound CLICK HERE TO READ MORE...
Don’t Rely on One Source of Traffic
White hat SEO dictates that you take a blended approach to your link building. A diverse and consistent link building campaign demonstrates to the search engines your commitment to branding your site and building your online presence. It is important to make sure that your site isn’t flagged for trying to spam or “cheat” the algorithm in order to artificially boost your own ranking. But that isn’t the only reason it is important to diversify your link building. A diverse link building portfolio means you will always have a viable source of traffic I’ve read several blog posts recommending that site owners do away with their sites entirely, and shift all their focus to social networking sites. After all, that is where your customers are! CLICK HERE TO READ MORE...
Commenting Etiquette: Don’t be Promotional
In addition to this blog, I write for/manage a company blog (the Brick Marketing Internet Marketing Blog ), as well as a blog on my internet marketing consulting site. I kid you not when I say that I can easily get 4,000 spam comments every day. Now most of those 4,000 spam comments go directly to my spam folder and I never have to see or deal with them. A lot of these comments are coming from black hat or overseas link building companies toting the benefits of natural Viagra and the like. Once I mark a commenter as spam, all their future comments get filed as such. But I still manually sort through CLICK HERE TO READ MORE...
3 Common Link Building Mistakes
After optimizing your site for both visitors and the search engines (visitors first!), you have to create a diverse portfolio of one-way, incoming links to your site to help drive targeted traffic through. That’s where link building comes in. It may seem like a relatively simple process, but it is incredibly important that you take a strictly white hat approach to your link building. This means no link exchanges, link farms, cloaked text, spamming blogs and so forth. But did you know you could still be mishandling your link building campaign, even if you are avoiding any black hat tactics? Here are 3 common link building mistakes 1. Only going after one keyword People don’t search for the same thing in the same way. Are they CLICK HERE TO READ MORE...
Develop a Better Internal Linking Structure
Link building can be broken down into two separate projects; off-site link building, which focuses on developing a variety of quality links from numerous sources, and on-site link building, which helps develop a flatter site structure and more user-friendly experience. Both are equally important in terms of SEO. Off-site link building will help drive more targeted traffic to your site, while on-site link building will help convert more visitors. Here a 4 ways you can develop a better internal link structure. Flatten your site structure A good rule of thumb: it should take no more than 3 clicks for a user to get from your homepage to any internal page on your site. Any more than that and you risk losing your visitor along the way. Link related CLICK HERE TO READ MORE...
Product Review of Link Research Tools Link Building Toolkit
Links are the bread and butter of SEO. A major contributing factor to the search engines’ algorithms, links help build a site’s trust factor, drive targeted traffic and increase brand presence online. Developing and implementing a diverse link building campaign is one of the most important factors contributing to overall SEO success, but it is not an easy task. One of the most complex tasks associated with link building is identifying and organizing the inbound links your site has, as well as discovering new places to get a quality link. The Link Research Tools (LRT) Research Center has 10 different link data tools for users, making it one of the most comprehensive link building toolkits available. Their tools uncover more data about your CLICK HERE TO READ MORE...
Relationships Have More Value than Links
Link building is one of the essential components of a strong SEO campaign. The more quality, one-way links you have pointing to your site, the better trust factor your site has. Links also help drive targeted traffic through to your site, which in turn can increase your conversion rate. But I’ve seen a lot of site owners get so focused on getting links that they sacrifice their online reputation in order to get them. Link exchanges, paid links, links to splogs (spam blogs) and “bad” sites (pornography, gambling, alcohol) all detract from you online reputation and trust factor. Besides, the link is not the most important thing in itself. Building a relationship has more long-term value than just getting the links Let’s say you want CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
