Which Link Building Tactic is the Most Important?
When outlining a link building campaign for my consulting clients many ask me the same question, “Which tactic is more important?” I think a lot of site owners get very nervous when they see a fully developed, yearlong link building campaign laid out in front of them. For someone who has never really engaged in link building before, it can look like a lot of work. I understand where their question is coming from. If they have to condense some of their link building one month due to time constraints, which tactics can they afford to skip and which ones MUST they do? Let me start of by saying that no one link building tactic is more important than another. They are all necessary for developing CLICK HERE TO READ MORE...
4 Reasons Blog Comments Are Great for Link Building
Blog commenting is one of the best components of a link building campaign for numerous reasons. Aside from the obvious value of the link, there is a lot of long term value associated with developing a strong blog commenting campaign that can impact the overall success of your SEO and website. Here are 4 reasons why you should amp up your blog commenting 1. Helps develop a relationship with the blogger A blogger outreach program isn’t something that new sites should be worrying about, but for established sites that have a little SEO under their belt, it’s the next step in link building. By routinely leaving well-written and valuable comments on a blog, you are actively contributing to the overall success of that blog. If CLICK HERE TO READ MORE...
Does Outbound Link Building Help Your Site?
When most SEO companies/experts/guides talk about link building, they are referring to the ongoing practice of developing links on 3rd party sites that point back towards your site. The goal is to create as many quality, diverse inbound links as possible to boost your trust factor in the eyes of the search engines. But off-site link building isn’t the only thing a site owner should be thinking about when they start their SEO campaign. You also have to decide on what kind of outbound links you want to create. Some SEO professionals recommend keeping outbound links to a minimum to maintain site integrity; others say it’s a great way to build relationships with other sites. Here are a few of the pros and cons of outbound CLICK HERE TO READ MORE...
Don’t Rely on One Source of Traffic
White hat SEO dictates that you take a blended approach to your link building. A diverse and consistent link building campaign demonstrates to the search engines your commitment to branding your site and building your online presence. It is important to make sure that your site isn’t flagged for trying to spam or “cheat” the algorithm in order to artificially boost your own ranking. But that isn’t the only reason it is important to diversify your link building. A diverse link building portfolio means you will always have a viable source of traffic I’ve read several blog posts recommending that site owners do away with their sites entirely, and shift all their focus to social networking sites. After all, that is where your customers are! CLICK HERE TO READ MORE...
Commenting Etiquette: Don’t be Promotional
In addition to this blog, I write for/manage a company blog (the Brick Marketing Internet Marketing Blog ), as well as a blog on my internet marketing consulting site. I kid you not when I say that I can easily get 4,000 spam comments every day. Now most of those 4,000 spam comments go directly to my spam folder and I never have to see or deal with them. A lot of these comments are coming from black hat or overseas link building companies toting the benefits of natural Viagra and the like. Once I mark a commenter as spam, all their future comments get filed as such. But I still manually sort through CLICK HERE TO READ MORE...
3 Common Link Building Mistakes
After optimizing your site for both visitors and the search engines (visitors first!), you have to create a diverse portfolio of one-way, incoming links to your site to help drive targeted traffic through. That’s where link building comes in. It may seem like a relatively simple process, but it is incredibly important that you take a strictly white hat approach to your link building. This means no link exchanges, link farms, cloaked text, spamming blogs and so forth. But did you know you could still be mishandling your link building campaign, even if you are avoiding any black hat tactics? Here are 3 common link building mistakes 1. Only going after one keyword People don’t search for the same thing in the same way. Are they CLICK HERE TO READ MORE...
Develop a Better Internal Linking Structure
Link building can be broken down into two separate projects; off-site link building, which focuses on developing a variety of quality links from numerous sources, and on-site link building, which helps develop a flatter site structure and more user-friendly experience. Both are equally important in terms of SEO. Off-site link building will help drive more targeted traffic to your site, while on-site link building will help convert more visitors. Here a 4 ways you can develop a better internal link structure. Flatten your site structure A good rule of thumb: it should take no more than 3 clicks for a user to get from your homepage to any internal page on your site. Any more than that and you risk losing your visitor along the way. Link related CLICK HERE TO READ MORE...
Product Review of Link Research Tools Link Building Toolkit
Links are the bread and butter of SEO. A major contributing factor to the search engines’ algorithms, links help build a site’s trust factor, drive targeted traffic and increase brand presence online. Developing and implementing a diverse link building campaign is one of the most important factors contributing to overall SEO success, but it is not an easy task. One of the most complex tasks associated with link building is identifying and organizing the inbound links your site has, as well as discovering new places to get a quality link. The Link Research Tools (LRT) Research Center has 10 different link data tools for users, making it one of the most comprehensive link building toolkits available. Their tools uncover more data about your CLICK HERE TO READ MORE...
Relationships Have More Value than Links
Link building is one of the essential components of a strong SEO campaign. The more quality, one-way links you have pointing to your site, the better trust factor your site has. Links also help drive targeted traffic through to your site, which in turn can increase your conversion rate. But I’ve seen a lot of site owners get so focused on getting links that they sacrifice their online reputation in order to get them. Link exchanges, paid links, links to splogs (spam blogs) and “bad” sites (pornography, gambling, alcohol) all detract from you online reputation and trust factor. Besides, the link is not the most important thing in itself. Building a relationship has more long-term value than just getting the links Let’s say you want CLICK HERE TO READ MORE...
The Dos and Don’ts of Blog Commenting
Blog commenting is an incredibly useful link building activity for multiple reasons. First off, it’s a good way to build up the amount of quality, one-way links pointing to your site. Secondly, commenting on industry and related blogs helps establish your company as an expert. Blog commenting is also the first step in building a strong relationship with influential bloggers in your industry, a partnership that can have long lasting benefits. But none of these benefits of blog commenting will come if you don’t go about it in the right way. Here are a few dos and don’ts of blog commenting: Do Use a real name whenever possible. People like to talk to other people, not nameless and faceless corporations. Using a real name also makes it harder CLICK HERE TO READ MORE...
Tips for Conducting a Link Audit
A link audit is the first step in developing any link building strategy. Before you can start doing any new link building, you need to have a clear picture of what has been done. Even if you have never engaged in any intentional link building before now, chances are you still have some amount of one-way links pointing to your site. These natural links develop over time as other sites link to your. A blog review of one of your products, for instance. Or an article quoting your VP of Marketing from an interview they gave to an online industry publication. These natural links just happen, regardless of whether you intended for them to occur or not. A link audit is going to give you CLICK HERE TO READ MORE...
What to do When Your Link Building Gets Stuck
Sooner or later it is bound to happen. You or your SEO professional are in month nine of the year-long link building strategy and you’ve hit a wall. It feels like there are no more quality blogs to comment on, your list of directories to submit to is getting smaller and good, new ones increasingly hard to find and creating new content feels like pulling teeth. You’ve hit the link building wall. If you work in a relatively niche industry, you may hit this wall sooner than others. But don’t let this stop your link building efforts or SEO tactics in general. Here are a few ideas of what to do when your link building gets stuck: Don’t get frustrated It’s easy to feel like you are CLICK HERE TO READ MORE...
Keep Your Link Building Diversified!
I’ll admit it, the first time you take a good hard look at your link building strategy, the seemingly endless rows of directories, blogs, forums, business profiles, social networking sites and more that you’re supposed to methodically work through can be incredibly overwhelming. A lot of website owners think the best approach is to roll up their sleeves and begin at the top. But link building is one of those few times where starting at the top of the list and working your way down is not the way to go. Search engines like to see you take a diversified approach to your link building efforts. So don’t do all your paid directory submissions one month, your local search profile creation the next, your video CLICK HERE TO READ MORE...
How to Be a Great Link Builder
Link building is one of those things that is a complete learning process if you are trying to perform your own link building campaigns. It is important to realize that link building doesn’t always deliver direct traffic, so using the right measurement tools to determine effectiveness is a very important step in the process. Here are some ways to be a great link builder for your business: You Need To Be Patient Link building results do not happen overnight, so make sure that you have the patience required in order to be successful. If you are acquiring links but still do not see results just be patient, because they do come in at a drips pace sometimes. Be Able To Dig If building links was easy we would all be CLICK HERE TO READ MORE...
Link Building is Always Changing!
Do you sometimes feel like you spend endless amounts of time trying to build links to your website only to get nowhere? You are not alone which is why it is important to really diversify your online marketing approach when trying to build a business online. Here are some ways in which SEO link building is always changing: Search Engine Algorithm Changes Search engines are always evolving and if you think that we hear about every little algorithm tweak, think again. Sure, some of the larger algorithm changes make it into the community and get discussed a great deal but some hover under the radar and never make it public. These algorithm changes oftentimes change the way web pages appear in results. Heavy Online Competition Competition is growing stronger CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
Connect with Nick Stamoulis
Brick Marketing - SEO Company
