Search Engine Optimization: Know Who Links To You
Finding out who links into your site is an important part of your search engine optimization program and it is not that difficult if you know how to use the search engines. Yahoo! provides the easiest and most comprehensive list of inbound links. Google seems to filter links based on its own order of importance. Search engine optimization relies on inbound links and the anchor text that is associated with those links. Knowing which sites and what anchor text is being used can help with forward planning, particularly if the anchor text frequently used is not part of your keywords strategies. To use Yahoo! is fairly straightforward. Linkdomain:your-sites-url.com : This will return all pages that link to any pages on your domain Link:http://www.your-sites-url.com/page-title.html : Displays all links to CLICK HERE TO READ MORE...
URL’s And Search Engine Optimization
Another post over on Search Engine Journal is quite thought provoking concerning search engine optimization and internal linking URL's. This is the second time this month I have referred to one of Ann Smarty's post, people will start talking, however she has raised an interesting point and many SEO consultant's could spend hours arguing with their web designers of the use of 'relative' and 'absolute' URL's. I am from the old school, I like the use of absolute URL's. There is never any doubt where you are pointing. I can see a designer's point of view with relative URL's, however, particularly when it comes to search engine optimization, when a spider comes a crawling I want to be able to tell it exactly where to CLICK HERE TO READ MORE...
SEO From Inbound Links
An interesting post on Search Engine Land by Ann Smarty gives rise to several thoughts, particularly when it comes to inbound links and your search engine optimization strategies. Ann's post compared several Backlink Checkers and the amount and type of information they provided. Her post sparked several thoughts, all related to backlinks and how difficult it can be to control the anchor text used in the link. Search engine optimization strategies call for backlinks to use keywords or keyphrases for ultimate effect. However, not all writers or webmasters use your keywords, in fact many just link to the post url. The backlink research tools display the anchor text used to link into your pages. One of the tools, Link Diagnosis, offered the option to sort CLICK HERE TO READ MORE...
Is Link Baiting A Legitimate SEO Strategy
Link building is a tough business and many webmaster use a technique known as link baiting as part of their search engine optimization strategies. Many webmasters who are new to search engine optimization may wonder if link baiting is white-hat or black-hat in the eyes of Google. Google's approach to links, while a little complicated in their approach, can be summarized fairly simply. If links are natural and not in any way 'bought', 'sold' or 'farmed' then they will pass muster. Search engine optimization strategies that attempt to develop natural links will generally not face any penalties. The optimum word is 'natural'. How you gain these natural links is the hard part. Link baiting is a process where your content is written in such a way that CLICK HERE TO READ MORE...
Link Building Through Comments
An upfront post from Andy Beard regarding comment spam raised an interesting question. Should you use comments as part of your link building strategies? Andy has a tough policy on spam (or perceived spam) and if you get sin binned once, your most likely sin binned for ever. His policy is fair enough however if you are intelligent and subtle with your comments then you may well find blogs owners leaving your comments in place, thus providing you with a another tick in your link building campaign. To gain the most out of any link building campaign through commenting, you need to follow certain unwritten rules, almost the opposite of Andy's spam list. To get the best value, you need to select blogs or sites that CLICK HERE TO READ MORE...
Are Your Outbound Links Authoritative?
Or do you even have any outbound links? Should you? Whether or not you have any outbound links depends a great deal on your editorial philosophy. Some old-style SEOs say that you shouldn't. Others say that you should. I think it really matters on your goals and your style. If you do choose to include outbound links, you should start by choosing links that make you look good. Don't use any other kind of links. That is, your link partners should be chosen not on whether or not they are linking to you but on whether or not they provide your visitors with any real value. If you create outbound links that give value to your visitors then you will be seen as an authority in your CLICK HERE TO READ MORE...
Navigation Bar Links Should Be Simple And Crawlable
What kind of navigation bar do you have on your site? Is it effective? Does it increase your SEO or decrease it? Some people aren't aware that a navigation bar made from Javascript elements is not effective SEO. Sure, they look cool, but search engines can't crawl them. You're much better off with simple links. Here's what I mean. The code will look something like this: < a href="#" onclick="javascript:void(...)" >Web Page< /a > The problem with this kind of hyperlink structure in your navigation bar is that whatever cool feature you have included in there will look good but the search engines tend not to crawl them. Therefore, your SEO benefits are diminished. Instead, you should use the following type of URL structure for all the links CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
