Trust Building is the New Link Building
Security is something that is on everyone’s mind and as long as technology gets crazier people will find ways to leverage it to cause harm or damage. Anybody can build a website and publish it live, but not everyone can build a website and have the search engines display a great deal of trust to that domain. I know that Google has been ramping up security quite a bit this year and we will most likely see the trust factor and security play a larger role when it comes to search engine rankings. A spammy website that nobody wants to link to is not going to have much trust factor surrounding it from a search stand point. A website that is an authority figure CLICK HERE TO READ MORE...
Link Building Techniques That Still Work
Link building is one of those areas that can be quite perplexing, but like anything in life it requires knowledge, experience, and an open mind to tackle properly. Unfortunately, there are many bogus link building services that promise all of the gold in Fort Knox and fail to deliver, leaving weary business owners tainted about the whole process. Link building requires some of the obvious, some of the quality, and a whole lot of the unique to deliver the power needed to get most websites ranking properly. Let’s go over some of the different types of link building techniques that still work: General Free Directories: There are many different free directories out there, but only a small fraction are actually worth really seeking out. Don’t think that CLICK HERE TO READ MORE...
When to Use a No Follow Tag
When to Use a No Follow Tag Using no follow tags on your website should always be done with caution because a no follow can often times provoke further investigation from the search engines. Keeping that in mind, you better make sure everything else on your website is 100% squeaky clean. If you are not sure how to manipulate PageRank throughout your website by the clever use of no follow tags don’t worry about it but there are some important instances you should use a no follow to either be safe or simply not waste your link power in areas it where it is clearly not needed. Paid Advertising If you have a paid advertising model on your website where you sell ad space those ads should CLICK HERE TO READ MORE...
Common Link Building FAQ Questions
I think there are still many un-answered questions when it comes to the variety of search engine marketing practices and efforts but I think overtime people will realize the true meaning of search engine optimization and the proper steps needed to get it done correctly. Here are some common link building FAQ questions I still see asked to this day: Can I be number one in Google by the end of the month? Yes and no. Yes you could find your website ranking for certain long tail keyword phrases fairly quickly due to a lack of competition but if you are even in a slightly busy space and you are just starting your SEO it will take some time for things to rank for slightly more competitive keywords. I CLICK HERE TO READ MORE...
Blog Link Building Items to Test
Oh the old holy grail of search engine optimization, the link (besides content, of course!). Getting a link to your blog post can take some serious work especially if you have found yourself smack in the middle of an extremely competitive industry. How will you stand out? What will you do that is different from others in your space? It takes a very creative mind and approach to stand out in a heavily saturated industry. Here are some ideas on different blog posts you can do in order to stand out and can help your overall blog link building campaign: Interview Someone Important This can sometimes be tough to achieve but if you interview the right person and ask the right questions that many would like to ask CLICK HERE TO READ MORE...
Event Link Building Tips
Almost every single industry has some sort of events that occur every year. Whether it is a user conference for a software company or a trade show for a whole industry there are opportunities to build nice relevant links to help your search engine optimization efforts by utilizing these types of events. Write Blog Posts Prior You usually know well in advance when a specific conference or trade show will be occurring, start writing various blog posts or articles surrounding that particular event. Examples Blog Post Topics: • How to meet great contacts at XYZ Event • Time Management Tips At This Year’s XYZ Event • How To Get The Most Bang For Your Buck At This Year’s XYZ Event Get the picture? If these posts are written correctly they could spread throughout your CLICK HERE TO READ MORE...
Internal Linking Recommendations to Consider
Often times I see websites that think a certain effort is really important and required for success but the entrepreneur or website owner fails to realize the thin line between too much and too little of that effort. Too much of a certain effort can cause your website to receive a penalty from any of the major search engines so it is important to always take a tasteful approach to building up your internal links. Internal Linking in Your Footer I see lots of websites who do not even have a website footer visible on their website. A website footer is a great form of internal link building that can really help your internal search engine optimization efforts. I typically like to take the high level navigation CLICK HERE TO READ MORE...
Add Flickr Into the Marketing Mix
Many businesses out there venturing into the world of search engine optimization don’t realize that photos often make for great ways to push through the SEO space online. You might already have many company photos sitting around that you have never really thought about putting online, but now you should. Take your images, fire up a Flickr account and always make sure you optimize the descriptions and titles of your images so they bounce around when people search. Never leave just the default title that populates when you upload your photos. Here are some types of Photos to Upload to Your Flickr Account: Physical Structure Photos Most businesses have photos and images sitting around of the physical structure of the actual business building everything takes place in. CLICK HERE TO READ MORE...
Natural Link Building Wins
The best type of link building happens when the search engines don’t think it is happening forcefully. This meaning search engines like to see natural growth when it comes to marketing a business online. When search engines see a nice steady natural growth there is a certain amount of trust put into that domain which gives it the ability to climb a bit quicker. Why does link building need to be natural? Search engines hate manipulation of search results. They do however understand that companies need to perform proactive marketing efforts in order to achieve those natural growth abilities. There is a thin line between too much sometimes and not enough which is why you’re marketing should look as natural as possible. A website that builds naturally CLICK HERE TO READ MORE...
Volume Based Link Building Is A Huge Trap
Here's the scenario. You have a website and you are unfamiliar on how to market a business online, so you decide to research and you discover boat loads of information on how important building “massive” amounts of links to your site is crucial in its growth. Does this sound familiar? It does hold some value but it is not entirely true. Purchasing a directory submission package from a website online thinking that your information being placed into 5,000 directories is going to do something for your site is false. If you really do your homework and research top search marketing editorial resources you will see that these types of efforts really don’t do anything for you. If you speak with a company or search CLICK HERE TO READ MORE...
How to Use Document Sharing Websites
Great link building really requires utilizing all corners of the search engines and really strapping down your marketing hat to get things done. Document sharing websites are clearly a great way not only acquire nice links but also create a pathway for a steady stream of website traffic coming in your direction. Here are some items you can place in the document sharing sites to generate new visitors: Popular Blog Posts: Do you have a blog post or a series of blog posts that have responded very well in the social space and the search engines? Put that blog post in a Word document or a PDF and submit it to the document sharing websites. Hyperlink a few keywords in the document to generate traffic to which CLICK HERE TO READ MORE...
Reasons for Not Being Good Link Bait
At some point during your goal of marketing your website you are going to want to build up some links pointing to your website. Some can be forced like press releases and article writing and others have to happen naturally. The ones that happen naturally are usually very powerful but they do require your website to be at a certain standard. If you are wondering why your website has no natural one way links pointing to it lets go over some reasons on why Jennifer Iderstyne, a writer for Search Engine Watch thinks why other websites are not linking to your website: “No Great Content” This is both the most obvious and the most likely reason a site is finding links hard to come by. CLICK HERE TO READ MORE...
Industry Specific Link Building Tips
Industry specific link building like everything else out there in the search marketing industry is changing on a constant basis. Cookie cutter approaches really don’t work anymore and it takes some real creativity to really build up some nice links pointing to your website. Going through the notions of link building is still very important but trying to think outside of the box is what it is going to take in order to really take link building to the next step. Here is a short list of suggestions of how to build industry specific links to your website: Industry Specific Link Building Tip#1 – Build a Widget: If you are in an industry where creating a widget that others can link right on their website could CLICK HERE TO READ MORE...
Link Building Do’s and Don’ts
Link building is one of these areas of website marketing that has become mysterious to many but at the end of the day there are some very frowned upon approaches along with some link building techniques that are strongly encouraged. Below are some link building dos and don’ts to consider: Articles Marketing: Link Building Do: Write good strategic industry specific articles surrounding topics that have not been beaten into the ground by your entire industry. Link Building Don’t: Pay someone overseas to write 500 articles for you to dump into the search results thinking they are going to generate anything valuable for your business. Press Release Marketing aka Online Publicity: Link Building Do: Pick company newsworthy topics to write about and announce to your community using industry trusted distribution resources with CLICK HERE TO READ MORE...
Internal Link Building Tips to Remember
Linking building and site structure go hand in hand. You might be tempted to only spend your time on building your external link structure but it is also important to not forget about spending time doing something about your internal site structure as well. Key Areas of Your Internal Link Building Include: Footer Links: Your footer is an amazing way to really increase your internal link building. There are many ways you can approach constructing your bottom navigation and it depends on how your site is built but a bottom footer with links to your important pages is a great way to strengthen your internal link building. This is an example of our footer. You can see we have links pointing to all of our most important pages CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
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Tel. - 877-295-0620
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