Create a Link Building Program Series
Businesses online are always trying to think of new ways they can generate good quality exposure and great links pointing to their site that could lift some newly found power over to their website and get it really moving around in the search engines. Website owners sometimes have a hard time coming up with something new that simply hasn’t been done online and sometimes it just takes a creative mind. Try putting together a series of videos or blog posts that can be rolled out over a period of time. A series can be anything, it is important that your website has a blog you could write regarding this link building activity. A series like a company branded toy that each employee has to take home CLICK HERE TO READ MORE...
Recommended Blog Research Techniques
Almost every industry out there has some sort of industry blogs that a business can comment on to help with their link building. It's very rare that you find an industry without a place to leave any comments even if it might only be a few. There are ways a person can find industry specific blogs if they are uncertain on where to start looking. Blog Directories: There are many blog directories out there like Blog Catalog or Blogged that showcase some of the best industry specific blogs in any industry. It is a great starting point to start with your research when you are trying to put together a blog commenting campaign. Blog Rolls: Often times when you find a blog in your industry CLICK HERE TO READ MORE...
Link Bait Program Building Ideas
Business owners and website managers are always trying to think about what it will take to get good quality industry links pointing to their website (or link bait). I’m not talking about the mass blanketing of directories I am talking about the nice, juicy link bait type of links that get people to want to link to your blog posts or website. You do have to be a bit clever to pull some of the more viral campaigns off but there are plenty of ways to generate good quality links to your posts just through traditional writing, it all comes down to structure. Here is a list of techniques to consider when building an effective link bait program: Lists: Nice lengthy robust lists for your industry laying CLICK HERE TO READ MORE...
A Break Down of Link Types
When it comes to building a business and website online most people know that building links is important, but what type of links are important to build? One source might say one thing and another says another so it could get confusing very quickly. The reality is that a combination of a variety of link types is really important to any link building campaign. What are external links? An external link on your website is a link that does not include your domain and belongs to someone else. External links pointing to other domains are an important part of link building. Sometimes people get worried thinking they will send business away from their website but in the long run the external linking really helps to strengthen CLICK HERE TO READ MORE...
Quantity is History! Quality is where it’s at!
It shouldn’t come as a shock that the internet space is mighty crowded. There are almost no niches left untouched and space in search results is growing at a very fierce rate. So what do you do? How could you possibly start a hosting company or internet security website now? As long as you remember that everything now revolves around a quality approach you will be just fine. Special: Put your heart into what you do. Speak the truth and speak from your soul and don’t worry about what traffic your article or blog post is going to get. Offer something special that might not be out there. Taking news, rewriting it and calling it your own, is not being special. Writing editorial that CLICK HERE TO READ MORE...
What’s On My Link Building Laundry List
Your link building should always be methodical and planned out correctly to acquire a diverse group of one way links pointing to your website. Social media activity is starting to show up in Google webmaster tools so having a focus on branding your business in the social space will be just as important as anything else. Your in-bound link structure should be diverse and robust. Here my typical link building laundry list: 1. Press releases (PRleap, 888 press release, PRWeb, etc…) 2. Article directories (Associated Content, Ezine Articles, etc…) 3. Niche business directories. (Do your research!) 4. Wiki’s (Aboutus.org, wikispaces, etc…) 5. Business related profiles (Business.com, Merchant Circle, etc…) 6. Social networking profiles (Twitter, Facebook, etc…) 7. Location Targeting Profiles (Foursqaure, Gowalla, Loopt, etc…) 8. Product reviews (Crowdstorm, Buzzillions, etc…) 9. Video sharing profiles (YouTube, Break, Dailymotion, etc…) 10. Blog comments (Industry related specific blogs) 11. Forum CLICK HERE TO READ MORE...
Trust Is Now More Important Than Ever
Everything online revolves around trust. It is not talked about that often but trust works on both sides of the spectrum. Your website visitors need trust in order to make any sort of contact with your business website and the search engines need to trust you in order to label you as an authority figure in the search engines. There are many ways to develop trust but it truly takes time. There is no cutting corners when developing your trust factor it just sort of happens over time as a business owner. Age: As you spend a great deal of time in the search engines you can naturally start to build up your trust factor in the eyes of your audience and the search engines. Age CLICK HERE TO READ MORE...
Several Link Types That Matter
The holy grail of search engine optimization (besides content and keywords) is the all mighty link. There are many ways to create links to your website it just takes a little time to and energy. Don’t assume you have to only be on industry leading websites to see good results. Links come in many shapes and sizes. Here are some examples of different relevant links: One Way Links: A one way link is a link that only points to your website. A good example of this would be putting a link in your social profile, an article or a press release assuming that you don’t link back to them would be a one way link. The big thing that I always preach about one way link CLICK HERE TO READ MORE...
A Link Doesn’t Mean Squat if it is Not Relevant
Does the idea or even the phrase “link building” still make your head spin? What does it all mean? The bottom line and most important key point to understand about link building is this: Link Building = Marketing! Everywhere you turn online you see blogs and experts saying that link building is so important when you are building a business online, but if you speak with ten different internet marketing specialists you might get ten different answers on how to go about link building. Years ago link building was a different beast. It was all about getting as many links as you can. Things have changed and evolved now and those links are probably useless unless they are sitting on relevant industry websites. If you CLICK HERE TO READ MORE...
Internal Linking is Part of Your Link Building
If you are new to SEO or even a seasoned professional and you have never really dabbled with internal link building it is probably time for you start thinking about interlinking your pages and your posts to help with your long term SEO efforts. Interlinking is just as important for rankings as building external links so it is ideal that you start sooner rather than later. Internal linking offers a web user little portals to travel through to get to other important pages very quickly. The whole goal of linking between pages is the ability to pass link juice to other pages of your website that could benefit greatly from it. Your natural website copy is littered with great potential areas to really increase the power CLICK HERE TO READ MORE...
Put Some Personality Into Your SEO
Search engine optimization is all about creating targeted streams of inbound traffic coming to your website on a daily basis. A dull SEO campaign really doesn’t help anybody. The user who might bump into that piece of marketing won’t find it useful and the search engines just get cluttered with more material that just gets in the way of things. With the search engines evolving and changing it is important for your efforts to really have some sort of personality applied to them. Let’s take a look at some of the areas you can give your online marketing efforts a kick start to get people wanting to click on your website: Online PR: Instead of just sending out a press release to get more links why not CLICK HERE TO READ MORE...
Link Building, Do It Right or Don’t Do It At All
Link building is that dreaded phrase that still to this day confuses the heck out of many people trying to figure out how to proactively market themselves online in the search engines. They hear from one source how they need thousands of links to start ranking and from another source they hear just quality links gets the job done. So what is the right answer? In a perfect world you would have an abundance of good quality links pointing from only a variety of targeted authority industry websites. Just building links for the sake of building links is not going to benefit you or the search engines. Links that sit on irrelevant websites can actually hurt you a great deal over time. A link sitting CLICK HERE TO READ MORE...
Matt Cutts Speaks About Cross Linking
In this video Matt Cutts discusses how important it is to understand the value of interlinking your websites properly if you have multiple websites on your server. Here is the video that Google's Matt Cutts talks about the cross linking question: Often times people think that just because they have a few websites that placing links on all of them will help them with their link building efforts when most likely it will negatively impact their search engine results. Cross linking websites works when information is relative and beneficial to the user. If you cross link websites simply to manipulate search engine results to gain rankings the search engines they are going to pick up on that very quickly and penalize your website. Once your website CLICK HERE TO READ MORE...
Do Not Worry About PageRank
For years people have always made an effort to really focus on increasing their Google pagerank as much as possible. I always ask people, what is it about Google pagerank that makes you want to increase it so badly? Many times they really didn’t know how to answer the question or at least answer it correctly. For many years Google pagerank was the sought out factor for many people diving into search engine optimization. Over the years it has been severely abused as people seek out science project like marketing campaigns only to increase page rank. News flash, rankings alone don’t grow a business and the search engines are really starting to evolve and change the way that they rank websites. They are tweaking and CLICK HERE TO READ MORE...
How to Put Together a Link Building Strategy
Most of you understand that marketing a business or website is important and with that comes the need for some sort of plan to get the job done. Don’t just try to store the plan in your head. Write it down and visualize it so you can better understand what it is that you are up against. Pull up a fresh excel worksheet and let’s get started. Start by creating a 12 month outline for your link building plan. This way you can visualize what is coming up ahead and make changes whenever necessary. You will most likely make some sort of changes at some point throughout the year. Ask yourself what type of press release marketing you want to do for the year. List all CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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