Event Link Building Tips
Almost every single industry has some sort of events that occur every year. Whether it is a user conference for a software company or a trade show for a whole industry there are opportunities to build nice relevant links to help your search engine optimization efforts by utilizing these types of events. Write Blog Posts Prior You usually know well in advance when a specific conference or trade show will be occurring, start writing various blog posts or articles surrounding that particular event. Examples Blog Post Topics: • How to meet great contacts at XYZ Event • Time Management Tips At This Year’s XYZ Event • How To Get The Most Bang For Your Buck At This Year’s XYZ Event Get the picture? If these posts are written correctly they could spread throughout your CLICK HERE TO READ MORE...
Internal Linking Recommendations to Consider
Often times I see websites that think a certain effort is really important and required for success but the entrepreneur or website owner fails to realize the thin line between too much and too little of that effort. Too much of a certain effort can cause your website to receive a penalty from any of the major search engines so it is important to always take a tasteful approach to building up your internal links. Internal Linking in Your Footer I see lots of websites who do not even have a website footer visible on their website. A website footer is a great form of internal link building that can really help your internal search engine optimization efforts. I typically like to take the high level navigation CLICK HERE TO READ MORE...
Add Flickr Into the Marketing Mix
Many businesses out there venturing into the world of search engine optimization don’t realize that photos often make for great ways to push through the SEO space online. You might already have many company photos sitting around that you have never really thought about putting online, but now you should. Take your images, fire up a Flickr account and always make sure you optimize the descriptions and titles of your images so they bounce around when people search. Never leave just the default title that populates when you upload your photos. Here are some types of Photos to Upload to Your Flickr Account: Physical Structure Photos Most businesses have photos and images sitting around of the physical structure of the actual business building everything takes place in. CLICK HERE TO READ MORE...
Natural Link Building Wins
The best type of link building happens when the search engines don’t think it is happening forcefully. This meaning search engines like to see natural growth when it comes to marketing a business online. When search engines see a nice steady natural growth there is a certain amount of trust put into that domain which gives it the ability to climb a bit quicker. Why does link building need to be natural? Search engines hate manipulation of search results. They do however understand that companies need to perform proactive marketing efforts in order to achieve those natural growth abilities. There is a thin line between too much sometimes and not enough which is why you’re marketing should look as natural as possible. A website that builds naturally CLICK HERE TO READ MORE...
Volume Based Link Building Is A Huge Trap
Here's the scenario. You have a website and you are unfamiliar on how to market a business online, so you decide to research and you discover boat loads of information on how important building “massive” amounts of links to your site is crucial in its growth. Does this sound familiar? It does hold some value but it is not entirely true. Purchasing a directory submission package from a website online thinking that your information being placed into 5,000 directories is going to do something for your site is false. If you really do your homework and research top search marketing editorial resources you will see that these types of efforts really don’t do anything for you. If you speak with a company or search CLICK HERE TO READ MORE...
How to Use Document Sharing Websites
Great link building really requires utilizing all corners of the search engines and really strapping down your marketing hat to get things done. Document sharing websites are clearly a great way not only acquire nice links but also create a pathway for a steady stream of website traffic coming in your direction. Here are some items you can place in the document sharing sites to generate new visitors: Popular Blog Posts: Do you have a blog post or a series of blog posts that have responded very well in the social space and the search engines? Put that blog post in a Word document or a PDF and submit it to the document sharing websites. Hyperlink a few keywords in the document to generate traffic to which CLICK HERE TO READ MORE...
Reasons for Not Being Good Link Bait
At some point during your goal of marketing your website you are going to want to build up some links pointing to your website. Some can be forced like press releases and article writing and others have to happen naturally. The ones that happen naturally are usually very powerful but they do require your website to be at a certain standard. If you are wondering why your website has no natural one way links pointing to it lets go over some reasons on why Jennifer Iderstyne, a writer for Search Engine Watch thinks why other websites are not linking to your website: “No Great Content” This is both the most obvious and the most likely reason a site is finding links hard to come by. CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
