How to Put Together a Link Building Strategy
Most of you understand that marketing a business or website is important and with that comes the need for some sort of plan to get the job done. Don’t just try to store the plan in your head. Write it down and visualize it so you can better understand what it is that you are up against. Pull up a fresh excel worksheet and let’s get started. Start by creating a 12 month outline for your link building plan. This way you can visualize what is coming up ahead and make changes whenever necessary. You will most likely make some sort of changes at some point throughout the year. Ask yourself what type of press release marketing you want to do for the year. List all CLICK HERE TO READ MORE...
Are There Any Great Link Building Activities Left?
A friend and fellow search engine optimization expert asked if I knew of any good link building tactics. I thought he must know the same thing that I know. That is, that relevant link building is getting harder and harder...it has been over the last 3 to 4 years. We both agreed that the best way to get links is to simply write great content and over time, people will then link to your great content. But what about beyond that? Directories? Articles? Blog comments? Online Publicity? The search engines always seem to be playing this never ending game of cat and mouse with links and search engine optimziation folks trying to build them. Truth is, link building is not CLICK HERE TO READ MORE...
Link Building Sources That Are Important
Everyone keeps telling us links are very important for our ongoing search engine optimization efforts. Some of these types of inbound links are obvious but some are not so obvious and could still generate both power and visitors to your website. It is important to understand all the variety of different types of relevant links that you are capable of achieving over time. Here are some of the most important types of links to build to your website: 1. Press Releases: Press releases are a very important ingredient to any online marketing campaign. Links embedded into the press release can generate very useful links for your website from other industry related sites. If it is a really newsworthy topic and other websites pick CLICK HERE TO READ MORE...
PageRank Sculpting Is A Waste Of Time
Danny Dover at SEOmoz posted a "scientific" study on whether or not PageRank Sculpting works and his conclusion was - surprise! - it works. Michael Martinez at SEO Theory wrote a scathing refutation of the report. Who is right? I have to say that my concern is the same as Michael's and a few other prominent SEOs. Why doesn't Dover provide the list of websites he used for his study? He's asking us all to take his results as gospel without providing the necessary proof. That said, I'm willing to accept that maybe, possibly, PageRank Sculpting works under a few isolated cases. If the conditions are right you can influence your PageRank using internal links. But I'm not willing to buy CLICK HERE TO READ MORE...
Are Your Links Gaining Traction?
In the early days of the web people linked to the content they liked. And if it was considered "great content" then a certain page might attract a lot of links. At that time, a larger percentage of the actual Internet population were webmasters or Web marketers. But over time, more and more people came online and there is a much smaller percentage of people actually on the Web who are webmasters and who will link to you. There are a greater number of people who might link to you, but the percentage of people with link potential vs. people actually on the Web is smaller. Therefore, your pool of link partners appears smaller. That makes it more difficult to find those link partners. But you can CLICK HERE TO READ MORE...
Online Publicity is a Great Link Building Outlet
Many PR firms and search engine optimization companies know that press releases distribution online are a great relevant link building outlet as well as a promotion and buzz building outlet. But many SEO companies still do not employ press releases on a regular basis despite knowing their SEO potential because of the amount of work that is sometimes involved. Well, since social media has risen in popularity in the last couple of years, the press release has become even more important. A press release, like an article or a web page, can be optimized and faces the potential to be found in the search engines as well as any of online content. But social media can drive even more traffic to the press release and to CLICK HERE TO READ MORE...
Does Great Content = Great Rankings?
The age old question in the search engine optimization world is if you build wonderful, user focused content, will this lead to great search engine positioning and rankings? It's repeated often enough that you'd think it is true. Great content will get linked to and that will increase the search rank and the cream will rise to the top. Isn't that how search engine marketing works? In theory, yes, that is how it is supposed to work. And it's a nice theory. However, as is often the case, there is a gap between theory and practice. This gap is carefully pointed out by Rand Fishkin at SEOmoz. I'm not so sure about Rand's remark about 70%+, but I do agree that relevant CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
