You would not think that SEO and public relations could go together. Search engine optimization looks at keywords and phrases that searches may use while public relations often tries to use catchy and ‘look at me’ type phrases. There are however times when the two can sit happily together.

Press releases are one area where search engine marketing and public relations can work well together. In fact, a press releases success can rely on the use of keywords if it is to be found in the search engines.

In fact your SEO strategy can be a little more varied when it comes to press releases. Rather than trying to swap a document with keywords, it often pays to only use a keyword or phrase quite sparingly, usually within the first sentence, perhaps again in the body and then again in the final sentence.

Public relations experts often like to twist words or sentences around in an attempt to grab attention. Your search engine optimization strategies may be boosted by the twist given to your keywords or phrases within a press release. Search engines, particularly, Google and Yahoo!, can be quite clever at associating related keyword terms. You can often be surprised to see a press release rank higher for related keywords than rather than the intended keywords.

SEO can live happily alongside public relations. You just have to know how to use them to gain the maximum effect for both purposes.

Public Relations covers a vast spectrum of communications, from formal apologies to retractions and press releases. How you handle these situations is a reflection on your professionalism. Pick through any public relations documentation with a fine toothed comb and then check them again.

Spelling and grammar errors are of course a big no-no, but you should check carefully as to how the document reads. You do not want to write anything that can easily be misinterpreted, for every misinterpretation can result in one disgruntled customer.

Some might argue with me, but I firmly believe that formal language works the best in public relations documents. There are of course exceptions to the rule. You might want to reconsider formalities if your target audience is younger, but no one likes to be condescended to. If casual language is in keeping with the image of your company, go for it, otherwise be polite.

Keyword optimization, without a doubt, is essential. Public relations documents (that you want people to see) should be heavily optimized without seeming overly obvious. Formal writing tends to do away with a lot of indefinite pronouns, so tends to go hand in hand with search engine optimization anyway. Don’t push the SEO line too hard, but make sure your keywords are covered.

Google also knows how to work the media. “Google learned that if they do an entire day devoted to search they’re going to get good press. Yahoo, Microsoft and Ask don’t do that,” he said. “Google played the PR side of things very, very well with this.”

No matter what you do online, good PR is essential. In fact, in this regard, doing business online and offline are the same. Good PR will go a long way. Learn how to do public relations online and you can make a big splash.

So what’s the issue all about?

Google grabbed the Web search headlines on Wednesday with splashy news that it was revamping its main page and blending results for all kinds of media indexed into one place — not just text on Web pages, but video content, images and local map-related results. Previously, searchers had to conduct separate searches on Google’s video, image and other search sites.

That’s great news for Google users. But it’s not really all that impressive.

But Yahoo representatives say big deal — they already do that. “We are blending that information already,” Eckart Walther, vice president of product search at Yahoo, said on Thursday. “For a lot of the queries we have the same multimedia content, we just don’t make it as quick to access.”

Only Yahoo didn’t make a big deal out of it like Google did. And that may be at least part of the reason they’re in second place instead of leading the search industry. If you don’t make a big deal out of it then your customers won’t either. So whenever you roll out a new product, add a new service, position yourself differently in the marketplace, do something extraordinary, etc. be sure to make a big deal out of it. If you don’t, no on else will either.

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