A Few Thoughts About Reputation Management
Reputation management is fickle thing. Sometimes it’s a simple process of identifying where a brand went wrong, backtracking and fixing the situation, then carrying on in the right direction. Depending on how well a company had been handling the situation, it’s a relatively straightforward campaign. Other times, a company has been in denial of their situation for so long that they can no longer tell up from down. Those reputation management cases require a lot more work to make headway. Here are a few of my thoughts about reputation management: What’s wrong with your organization? Why are you getting so much negative feedback from your customers? One or two angry customers are normal (and to be expected). You can’t be 100% perfect 100% of CLICK HERE TO READ MORE...
Monitor Your Reputation with Social Networking
One of the most important assets a company has is its online reputation. Your online reputation effects how customers view your company and brand, how much search engines “trust” your website and whether or not your company will be able to survive any negative attention. Monitoring what people are saying about your company online is a crucial component is maintaining your online reputation. Social networking sites offer a bevy of information and online chatter about your brand. If you aren’t actively checking online conversation that center around your company, you could be in the middle of a firestorm and not even know it. Twitter is a great place to keep an eye on your brand. The micro-blogging social networking site allows users to post 140 CLICK HERE TO READ MORE...
When Did You Last Google Yourself?
Online, your personal brand reputation may be your most valuable asset. The search engines are the first places people turn to when looking for information. Someone might be checking up on the weather in their area, someone might be looking for the cheapest airfare to Cancun and someone might be looking for information about you! We’re all guilty of Google-ing ourselves at one point in time, but when was the last time you actually scoured the Internet to see just where you name pops up and in what context? Online reputation management is more critical than ever, especially since the advent of social networking. Anything we post online is there for good; nothing can ever truly be deleted, just buried. This means that a picture of CLICK HERE TO READ MORE...
Rick Santorum: an Online Reputation Management Political Case Study
Yesterday, former Pennsylvania Senator Rick Santorum announced his decision to run for the Republican presidential nomination. Seeing as I am not from Pennsylvania, I wasn’t familiar with Santorum as a politician, so I decided to do what the vast majority of the world does every day when they are looking for information; I turned to Google. This is what I saw: If the section outlined in yellow is too small for you to read, this is what it says, “Santorum: 1. The frothy mix of lube and fecal matter that is sometimes the byproduct of anal sex. 2. Senator Rick Santorum.” Not exactly what a hopeful presidential nominee would want to see when someone Google’s them. The not-so-pleasant definition of Santorum was coined by columnist Dan CLICK HERE TO READ MORE...
Online Reputation – Slow to Build, Fast to Ruin
Your business’s online reputation may be one of the most important things affecting your long term success. The more trust consumers and search engines have in your brand and your company, the better you are going to rank, the more traffic you should see and the higher your conversion rate will be. Building a strong online reputation is no easy task, and it doesn’t happen overnight. Everything you do for your SEO; link building, article marketing, blog commenting, social networking and more, all affect your online reputation. One misstep could send your carefully managed reputation crashing down. One of the main components of building a strong online reputation is gaining the loyalty and trust of the online public. Any company who has created a business blog CLICK HERE TO READ MORE...
Link Building is Reputation Management
Online reputation management is the practice of monitoring the reputation of a person, brand, or company on the Internet. Everybody is online these days, looking for information about products and services. Therefore, managing your reputation online is extremely important in the business world. It’s often mistaken that online reputation management is something that happens after something negative has been written about your business in the online space. This isn’t true. There are two different kinds of online reputation management: proactive and reactive. A proactive campaign is for businesses that are just beginning to grow or for those companies that want to maintain a good reputation. A reactive campaign is implemented when a company has encountered a problem and CLICK HERE TO READ MORE...
Proactive Reputation Management is Important
Some of the greatest offense starts with an amazing defense. Have you ever heard this quote? It really is a true statement when it comes to online marketing. Companies that tend to wait until they are hit with a brand or reputation management issue in the search engine space will usually find themselves putting in twice the effort to really clear up any tarnished marks. Why should I perform proactive reputation management now? When you take the time to perform reputation management now rather than later you allow yourself to build up a nice wall between you and any negative press that tries to invade the search results for your company branded name. As you fill up the search results with good solid branding information that allows CLICK HERE TO READ MORE...
Don’t Forget About Online Branding
With no real industry regulation around or even on the horizon, search engine optimization has really taken on many different definitions over the last ten years. Is social media a part of it? Is it not? What should be included in SEO and what shouldn’t? The reality is the Google and other search engines favor a branding like approach when building a website online. Here is one major reason: Time: If you are fly by night black hat spammer you are most likely not going to take the time to sit there and brand your business online, why? Because it takes time. The search engines realize that if you spend time in the social communities and connect with other like minded websites to strengthen your industry with CLICK HERE TO READ MORE...
Testimonials Can Help Your Reputation
If you have a reputation management issue on your hands you will certainly have to pull out your arsenal of reactive marketing efforts in order to fight that negative press back to where it came from. This means making your testimonials visible for everyone to read. You now have to win back the hearts of your audience and re-gain their trust once again in order to get sales and revenues climbing again. Here are some things you should do with your testimonials if you find yourself in this situation: Get More: Now is the time to reach out to your best clients and get some new testimonials out of them. It doesn’t matter whether they are one sentence or an entire paragraph your online visitors need CLICK HERE TO READ MORE...
Online Personal Branding Tips to Build Now
Online personal branding and marketing helps not only your company search engine optimization, but also your own personal search engine optimization efforts. Whether you are trying to find a job or marketing your company, the bottom line is you should strive to build your name as a leader in your industry. The following are some low cost personal online branding resources to consider: 1. LinkedIn - If you have a LinkedIn account but haven’t touched it in many years now might be the time to get in there and really beef it up. If you don’t have one make the effort and launch one. Make it nice and robust by filling it up with every bit of information you can that will directly reflect your CLICK HERE TO READ MORE...
Top Online Brand Survey – Your Company?
An interesting survey by the Forrester Blog: Google, Yahoo! and Amazon are the most trusted brands online. I'm really not surprised by Google and Amazon, but I'd have thought that Yahoo! lost more ground. They were in second place in 2007 and still hold onto second in 2009 even though they've lost ground with consumers. Amazon gained and still is in third - barely. If I were to hazard a prediction here, I'd say by the next survey, Amazon will hold second place behind Google and Facebook, Microsoft, and YouTube will all have gained higher recognition with at least one of them possibly passing Yahoo! I also think MySpace will fall off the list and be replaced, possibly by Twitter. But here's the question: What CLICK HERE TO READ MORE...
Good SEO Is Reputation Management
I was asked the question, "Should I spend more time on SEO or reputation management? My response: Good SEO is reputation management. Think about what the latter is. It's using search engines, social media, and other online marketing tools to maintain a positive image of yourself and your business. If you do it right, you'll build reputation management into everything you do. Search engine optimization included. You can't keep thinking either/or when you live in a both/and world. You will eventually come across a former employee or customer who had a bad enough experience that they want to tell the world about it. If you SEO your website and blog properly then you'll make it more difficult for them to gain a foothold with your name. But CLICK HERE TO READ MORE...
What Other Sites Sit On Your IP Address?
Hat tip to Jaan Kanellis, but I discovered today, through his blog, that Bing can tell you who else shares your IP address. That's pretty cool. Go to http://www.bing.com/search?q=ip: and enter your website's IP address. Or just head to Bing and type ip: into the search box followed by your website's IP address. You'll get a list of sites that share your IP address. Why would you want to do that? Well, for starters, if you're on shared hosting then you'll want to know if someone else is using your IP address, particularly if the other person is a spammer or has a bad reputation for one thing or another. If someone has had a site banned from Google or they've been flagged with malware then CLICK HERE TO READ MORE...
What Is True Reputation Management About?
Michael Martinez at SEO Theory has a great post on reputation management. He brings out some really good points and I'd like to address a few of them: Counting backlinks is meaningless - Yes, it is, IF all you do is look at quantity of inbound links. As he mentions on his blog, there are numerous factors that a mere quantity count can't tell you, such as anchor text used, reputation of the sites linking to you, link age, etc. And to top it off, Bing doesn't report links and Google doesn't report all of your links. There is no way to tell just how many links Google is counting for you and what the quality of those links are. So counting backlinks is CLICK HERE TO READ MORE...
The Best Reputation Management Tool Ever
One thing is certain: Online reputation management is the most important thing in the world - today and always. The more people who migrate online, for business or pleasure, the more important it will become. People somehow feel a sense of power when they are anonymous and the Web makes it easy to post anything you want anonymously. Your business and your reputation could be at stake. So what's the most important reputation management tool you can have? Is it Google Alerts? Trackur? Twitter? Or something else? Actually, the best search engine reputation management tool in the world is your domain name. If you haven't secured your own name yet then you'd better to it. Especially if you have a common name. Now is the time to CLICK HERE TO READ MORE...
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