A Few Thoughts About Reputation Management
Reputation management is fickle thing. Sometimes it’s a simple process of identifying where a brand went wrong, backtracking and fixing the situation, then carrying on in the right direction. Depending on how well a company had been handling the situation, it’s a relatively straightforward campaign. Other times, a company has been in denial of their situation for so long that they can no longer tell up from down. Those reputation management cases require a lot more work to make headway. Here are a few of my thoughts about reputation management: What’s wrong with your organization? Why are you getting so much negative feedback from your customers? One or two angry customers are normal (and to be expected). You can’t be 100% perfect 100% of CLICK HERE TO READ MORE...
Monitor Your Reputation with Social Networking
One of the most important assets a company has is its online reputation. Your online reputation effects how customers view your company and brand, how much search engines “trust” your website and whether or not your company will be able to survive any negative attention. Monitoring what people are saying about your company online is a crucial component is maintaining your online reputation. Social networking sites offer a bevy of information and online chatter about your brand. If you aren’t actively checking online conversation that center around your company, you could be in the middle of a firestorm and not even know it. Twitter is a great place to keep an eye on your brand. The micro-blogging social networking site allows users to post 140 CLICK HERE TO READ MORE...
When Did You Last Google Yourself?
Online, your personal brand reputation may be your most valuable asset. The search engines are the first places people turn to when looking for information. Someone might be checking up on the weather in their area, someone might be looking for the cheapest airfare to Cancun and someone might be looking for information about you! We’re all guilty of Google-ing ourselves at one point in time, but when was the last time you actually scoured the Internet to see just where you name pops up and in what context? Online reputation management is more critical than ever, especially since the advent of social networking. Anything we post online is there for good; nothing can ever truly be deleted, just buried. This means that a picture of CLICK HERE TO READ MORE...
Rick Santorum: an Online Reputation Management Political Case Study
Yesterday, former Pennsylvania Senator Rick Santorum announced his decision to run for the Republican presidential nomination. Seeing as I am not from Pennsylvania, I wasn’t familiar with Santorum as a politician, so I decided to do what the vast majority of the world does every day when they are looking for information; I turned to Google. This is what I saw: If the section outlined in yellow is too small for you to read, this is what it says, “Santorum: 1. The frothy mix of lube and fecal matter that is sometimes the byproduct of anal sex. 2. Senator Rick Santorum.” Not exactly what a hopeful presidential nominee would want to see when someone Google’s them. The not-so-pleasant definition of Santorum was coined by columnist Dan CLICK HERE TO READ MORE...
Online Reputation – Slow to Build, Fast to Ruin
Your business’s online reputation may be one of the most important things affecting your long term success. The more trust consumers and search engines have in your brand and your company, the better you are going to rank, the more traffic you should see and the higher your conversion rate will be. Building a strong online reputation is no easy task, and it doesn’t happen overnight. Everything you do for your SEO; link building, article marketing, blog commenting, social networking and more, all affect your online reputation. One misstep could send your carefully managed reputation crashing down. One of the main components of building a strong online reputation is gaining the loyalty and trust of the online public. Any company who has created a business blog CLICK HERE TO READ MORE...
Link Building is Reputation Management
Online reputation management is the practice of monitoring the reputation of a person, brand, or company on the Internet. Everybody is online these days, looking for information about products and services. Therefore, managing your reputation online is extremely important in the business world. It’s often mistaken that online reputation management is something that happens after something negative has been written about your business in the online space. This isn’t true. There are two different kinds of online reputation management: proactive and reactive. A proactive campaign is for businesses that are just beginning to grow or for those companies that want to maintain a good reputation. A reactive campaign is implemented when a company has encountered a problem and CLICK HERE TO READ MORE...
Proactive Reputation Management is Important
Some of the greatest offense starts with an amazing defense. Have you ever heard this quote? It really is a true statement when it comes to online marketing. Companies that tend to wait until they are hit with a brand or reputation management issue in the search engine space will usually find themselves putting in twice the effort to really clear up any tarnished marks. Why should I perform proactive reputation management now? When you take the time to perform reputation management now rather than later you allow yourself to build up a nice wall between you and any negative press that tries to invade the search results for your company branded name. As you fill up the search results with good solid branding information that allows CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
