SEO Journal by Nick Stamoulis of Brick Marketing » Online Reputation Management

A Few Thoughts About Reputation Management

Nick Stamoulis — Mon, 26 Dec 2011 11:00:17 +0000

Reputation management is fickle thing. Sometimes it’s a simple process of identifying where a brand went wrong, backtracking and fixing the situation, then carrying on in the right direction. Depending on how well a company had been handling the situation, it’s a relatively straightforward campaign. Other times, a company has been in denial of their [...]

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Monitor Your Reputation with Social Networking

Nick Stamoulis — Tue, 16 Aug 2011 06:00:26 +0000

One of the most important assets a company has is its online reputation. Your online reputation effects how customers view your company and brand, how much search engines “trust” your website and whether or not your company will be able to survive any negative attention. Monitoring what people are saying about your company online is [...]

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When Did You Last Google Yourself?

Nick Stamoulis — Fri, 05 Aug 2011 06:00:15 +0000

Online, your personal brand reputation may be your most valuable asset. The search engines are the first places people turn to when looking for information. Someone might be checking up on the weather in their area, someone might be looking for the cheapest airfare to Cancun and someone might be looking for information about you! [...]

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Rick Santorum: an Online Reputation Management Political Case Study

Nick Stamoulis — Tue, 07 Jun 2011 06:00:51 +0000

Yesterday, former Pennsylvania Senator Rick Santorum announced his decision to run for the Republican presidential nomination. Seeing as I am not from Pennsylvania, I wasn’t familiar with Santorum as a politician, so I decided to do what the vast majority of the world does every day when they are looking for information; I turned to [...]

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Online Reputation – Slow to Build, Fast to Ruin

Nick Stamoulis — Mon, 06 Jun 2011 06:00:58 +0000

Your business’s online reputation may be one of the most important things affecting your long term success. The more trust consumers and search engines have in your brand and your company, the better you are going to rank, the more traffic you should see and the higher your conversion rate will be. Building a strong [...]

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Link Building is Reputation Management

Nick Stamoulis — Fri, 22 Apr 2011 06:00:49 +0000

Online reputation management is the practice of monitoring the reputation of a person, brand, or company on the Internet. Everybody is online these days, looking for information about products and services. Therefore, managing your reputation online is extremely important in the business world. It’s often mistaken that online reputation management is something that happens after [...]

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Proactive Reputation Management is Important

Nick Stamoulis — Tue, 28 Dec 2010 05:00:05 +0000

Some of the greatest offense starts with an amazing defense. Have you ever heard this quote? It really is a true statement when it comes to online marketing. Companies that tend to wait until they are hit with a brand or reputation management issue in the search engine space will usually find themselves putting in [...]

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Don’t Forget About Online Branding

Nick Stamoulis — Tue, 27 Jul 2010 05:00:09 +0000

With no real industry regulation around or even on the horizon, search engine optimization has really taken on many different definitions over the last ten years. Is social media a part of it? Is it not? What should be included in SEO and what shouldn’t? The reality is the Google and other search engines favor [...]

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Testimonials Can Help Your Reputation

Nick Stamoulis — Thu, 17 Jun 2010 05:00:22 +0000

If you have a reputation management issue on your hands you will certainly have to pull out your arsenal of reactive marketing efforts in order to fight that negative press back to where it came from. This means making your testimonials visible for everyone to read. You now have to win back the hearts of [...]

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Online Personal Branding Tips to Build Now

Nick Stamoulis — Thu, 04 Feb 2010 05:00:13 +0000

Online personal branding and marketing helps not only your company search engine optimization, but also your own personal search engine optimization efforts. Whether you are trying to find a job or marketing your company, the bottom line is you should strive to build your name as a leader in your industry. The following are some [...]

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Top Online Brand Survey – Your Company?

Nick Stamoulis — Fri, 20 Nov 2009 12:07:31 +0000

An interesting survey by the Forrester Blog: Google, Yahoo! and Amazon are the most trusted brands online. I’m really not surprised by Google and Amazon, but I’d have thought that Yahoo! lost more ground. They were in second place in 2007 and still hold onto second in 2009 even though they’ve lost ground with consumers. [...]

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Good SEO Is Reputation Management

Nick Stamoulis — Sun, 04 Oct 2009 13:22:34 +0000

I was asked the question, “Should I spend more time on SEO or reputation management? My response: Good SEO is reputation management. Think about what the latter is. It’s using search engines, social media, and other online marketing tools to maintain a positive image of yourself and your business. If you do it right, you’ll [...]

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What Other Sites Sit On Your IP Address?

Nick Stamoulis — Wed, 19 Aug 2009 09:29:53 +0000

Hat tip to Jaan Kanellis, but I discovered today, through his blog, that Bing can tell you who else shares your IP address. That’s pretty cool. Go to http://www.bing.com/search?q=ip: and enter your website’s IP address. Or just head to Bing and type ip: into the search box followed by your website’s IP address. You’ll get [...]

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What Is True Reputation Management About?

Nick Stamoulis — Wed, 15 Jul 2009 21:17:17 +0000

Michael Martinez at SEO Theory has a great post on reputation management. He brings out some really good points and I’d like to address a few of them: Counting backlinks is meaningless – Yes, it is, IF all you do is look at quantity of inbound links. As he mentions on his blog, there are [...]

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The Best Reputation Management Tool Ever

Nick Stamoulis — Sun, 12 Jul 2009 14:57:31 +0000

One thing is certain: Online reputation management is the most important thing in the world – today and always. The more people who migrate online, for business or pleasure, the more important it will become. People somehow feel a sense of power when they are anonymous and the Web makes it easy to post anything [...]

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