How A Personally Branded Web Domain Can Benefit You
One of the most important ways you can protect your brand online is to own a domain name. In fact, you should probably own more than one. But if you are a solopreneur or an individual with multiple interests then you should get a domain name that focuses entirely upon you. Your name. Your brand. There are several reasons for doing this: Reputation Management - It's just easier to manage your reputation from one hub. Branding - You can brand your personal name just as well as you can brand your company name. And a website with a brandable domain name is the first step to doing so. A Personal Hub Of Interests - Since inbound links are important and you know that, why not build inbound links from CLICK HERE TO READ MORE...
Can A 301 Redirect Save Your Site’s Bad Reputation?
If you have a website that has been penalized for selling or buying links, can you buy a second domain name and redirect the first site to it so that you start fresh again with a new reputation? No, I don't think you can. 301 redirects typically pass along the reputation of the old website or web page so that the page being redirected to inherits that reputation. Let's say you've got site A that has 100,000 links pointing to it. They are all good links. If you redirect site A to site B then most of those 100,000 links will be credited to site B for link popularity purposes. Most, but probably not all. On the other hand, let's say you've 50,000 inbound links and CLICK HERE TO READ MORE...
How Rel=”me” Should Work
Twitter recently changed its title tag on user bio pages to include the rel="me" attribute on links. That is pushing some people's bios up to No. 1 on Google and has some marketers concerned. But there is a fix for that. The rel="me" attribute looks like this: a href="http://www.searchengineoptimizationjournal.com" rel="me" The purpose is to identify the relationship between web properties or identities that are owned by the same individual. Many social sites and directories use the rel="me" attribute automatically when users link from their bios on those sites to their own blogs and websites. That's fine, but social users typically do not link back to their social bios in the same manner. But they should. According Microformats.org, the rel="me" attribute is there for the purpose CLICK HERE TO READ MORE...
StepRep – Reputation Management Monitoring Product Review
StepRep is a new reputation management tool aimed at keeping an eye on what the search engines are saying about you or your business with information including the social networks such as Twitter. StepRep is a one stop shop allowing you to manage your online reputation from every angle possible. StepRep will take things a bit further than most reputation tracker tools by digging deeper and finding out what pictures and images others have been tagging and what the various social communities might be saying about you when you are not looking. This type of information is very valuable in order for businesses, individuals and organizations to take the proper steps in order to clean up their online image as quickly as possible. CLICK HERE TO READ MORE...
Web Presence Optimization: What’s In Store For Search In 2009?
It's the time of year when everyone starts making their predictions for 2009. While I'm not going to recap every prediction on the Web, I would like to highlight one prediction I found interesting. Mediapost predicts this for 2009: Search engine optimization is shifting, from a focus of entirely maximizing a site's rank in the engines, to maximizing a site's reach across all the top-ranked listings on a search engine's results page. While many consumers go directly to a marketers' site, which should be positioned as prominently as possible in search engine results pages, many more consumers reach marketers through intermediary properties. These include blogs, social networks, photo sharing sites, Twitter, Wikipedia, and countless other social sites that tend to rank increasingly well in CLICK HERE TO READ MORE...
SEO And Reputation Management Often Intersect On Your Website
A caller wanted to know how he could push down a Ripoff Report listing in the search engine rankings for his company name. I don't know if he knew that report also ranked for his personal name. He never mentioned it. In fact, Google his personal name and all you'd see is the Ripoff Report review of his employee management skills. "Can I have that pushed down in the rankings?" he asked. The answer also Yes, of course. How much money do you want to spend and how long do you want to take? Those are the most logical questions. There is more to think about than just pushing down a negative comment. In order to do that you have to "push up" something else. A quick CLICK HERE TO READ MORE...
Does Web Credibility Help Your Rankings?
While having a good reputation is a must when it comes to attracting customers, does it have any search engine optimization benefits. If you accept that one of the major components to a search engines ranking of a web site and its pages is the number and quality of links coming in, then perhaps credibility could be an issue. Let's face it, would you link to a site whose credibility was doubtful? Would those links hurt you SEO if they proved to be dishonest? Web credibility has become a big issue with customers still having lingering doubts over the reliability and honesty of online businesses. Some larger businesses have ongoing credibility issues and this flows through to all other sites. There are several fairly simple steps you CLICK HERE TO READ MORE...
Rip Off Report – Is it the downfall of commerce? You be the Judge!
For all of you out there launching a business whether it is e-commerce or brick and mortar need to think twice before you try to pull a fast one on your customer. If you have never heard of a website called Rip Off Report than you should take the time to read this because your business could crumble overnight with one negative post on this site. Rip Off Report is a whistling blowing site that allows consumers and disgruntled employees to post any negative information on a company’s wrong doing and allow the entire public to see. This is a very high powered and high ranking website that almost always ranks on the first page of any search engine when someone does a CLICK HERE TO READ MORE...
Online Reputation Management Now A Recognised Industry
And why shouldn't it be? Reputation Management has been around for many years in the bricks and mortar world, trading under the name of 'Public Relations Consultants'. Online reputation management can be done in many different ways, public relations being one of the major components through the use of social sites, forums, blogs and press releases. The issue surrounding reputation management online is whether or not it is ethical to use search engine optimization techniques to out rank negative comments or campaigns. By its definition, you should not always need to use these strategies if your reputation management strategies have been effective from day one. Going into overdrive when you detect a problem is like the proverbial bolting horse and the gate. Keep the gate shut CLICK HERE TO READ MORE...
Search Engine Reputation Management Made Easy
Andy Beal is perhaps the foremost authority on reputation management online. He's real big on reputation monitoring and I agree that it is very important. But I also believe, and I'm sure Andy does too, that taking a proactive approach to managing your online reputation before you need to is absolutely essential today. But how do you do that? This is what I suggest for reputation management on your company, your name, your brands, and the other items Andy Beal says you should be monitoring; First, subscribe to Google Alerts for every term that you want to monitor Secondly, start at least one blog. You may need several blogs. You might want a company blog for your company then a personal blog for your name. You CLICK HERE TO READ MORE...
How To Contact A Blogger
(Lorrelle) 10. Have No Expectations and Silence Is Not An Answer. Just because you went out of your way to contact the blogger, don’t expect them to respond, react, or do anything. Expect nothing and be pleasantly surprised when you get something. If the blogger has not responded, do not make crap up in your head about what they are thinking or feeling about your email. Silence is not an answer. It is merely the sound of nothing. Honor nothing as nothing until you have more information. I like Lorrelle's Rule No. 10. Too many times people send an e-mail and get nothing back then think, "Oh, they hate me," or "I guess that's a no." It could be that the person you e-mailed is on vacation or CLICK HERE TO READ MORE...
Reputation Management Strategy How-To
Yesterday, I posted a post on reputation management. I just wanted to follow that up with a few pointers on actual delivery of a reputation management strategy: First, reputation management online is not for the light hearted. People can and will say nasty things about you. So what do you when it happens? Don't retaliate. Seriously. Whether in a forum or a blog, think about it before you send that post and make yourself look like a wacko. Before going off the deep end, try asking a clarifying question to make sure you understood the post. Sometimes people say things in an innocent manner meaning no harm, but it just comes out wrong. That happens in person and it happens online too. If you're sure that CLICK HERE TO READ MORE...
Reputation Management For When You Are Attacked Online
If you've been in business on the Internet for very long you've likely run into a flame war or a battle of words on a forum. You've probably had someone try to ruin your reputation by making comments about you or blogging about you in some fashion. It happens. In such cases, what do you do? Well, you to think through a reputation management strategy because if it hasn't happened to you yet it probably will at some point. Not all such cases are a truly serious matter, of course. Maybe you have professionals within your industry who disagree with a certain strategy of your as I have. Such cases may not be a matter of ethics, just a difference in professional philosophy. Such instances could CLICK HERE TO READ MORE...
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