Don’t Forget About Online Branding
With no real industry regulation around or even on the horizon, search engine optimization has really taken on many different definitions over the last ten years. Is social media a part of it? Is it not? What should be included in SEO and what shouldn’t? The reality is the Google and other search engines favor a branding like approach when building a website online. Here is one major reason: Time: If you are fly by night black hat spammer you are most likely not going to take the time to sit there and brand your business online, why? Because it takes time. The search engines realize that if you spend time in the social communities and connect with other like minded websites to strengthen your industry with CLICK HERE TO READ MORE...
Testimonials Can Help Your Reputation
If you have a reputation management issue on your hands you will certainly have to pull out your arsenal of reactive marketing efforts in order to fight that negative press back to where it came from. This means making your testimonials visible for everyone to read. You now have to win back the hearts of your audience and re-gain their trust once again in order to get sales and revenues climbing again. Here are some things you should do with your testimonials if you find yourself in this situation: Get More: Now is the time to reach out to your best clients and get some new testimonials out of them. It doesn’t matter whether they are one sentence or an entire paragraph your online visitors need CLICK HERE TO READ MORE...
Online Personal Branding Tips to Build Now
Online personal branding and marketing helps not only your company search engine optimization, but also your own personal search engine optimization efforts. Whether you are trying to find a job or marketing your company, the bottom line is you should strive to build your name as a leader in your industry. The following are some low cost personal online branding resources to consider: 1. LinkedIn - If you have a LinkedIn account but haven’t touched it in many years now might be the time to get in there and really beef it up. If you don’t have one make the effort and launch one. Make it nice and robust by filling it up with every bit of information you can that will directly reflect your CLICK HERE TO READ MORE...
Top Online Brand Survey – Your Company?
An interesting survey by the Forrester Blog: Google, Yahoo! and Amazon are the most trusted brands online. I'm really not surprised by Google and Amazon, but I'd have thought that Yahoo! lost more ground. They were in second place in 2007 and still hold onto second in 2009 even though they've lost ground with consumers. Amazon gained and still is in third - barely. If I were to hazard a prediction here, I'd say by the next survey, Amazon will hold second place behind Google and Facebook, Microsoft, and YouTube will all have gained higher recognition with at least one of them possibly passing Yahoo! I also think MySpace will fall off the list and be replaced, possibly by Twitter. But here's the question: What CLICK HERE TO READ MORE...
Protecting Your Reputation When A Partnership Goes Bad
It happens all the time in the bricks and mortar business world. A partnership goes wrong and one party heads off and starts up in competition. It can be a tough situation at any time but what happens when it's an online business? What if it's your wife or husband? They know the inner working of your business and, more importantly, they know the inner workings of you - how you think, how you act and you react. They are in a perfect position to publish a wide range of negative reviews about your business and, unless you can prove it is them, there is little you can do to stop the situation. It's an interesting situation. In the offline world, you are real people with CLICK HERE TO READ MORE...
What Is Online Reputation Management?
Online reputation is more than monitoring to see who mentions your name. It's really a combination of three things: Traditional marketing Public relations Search engine optimization Where these three online disciplines intersect has come to be called reputation management. Let's dissect what that means. Here is a very helpful video that I found about online reputation management: In a traditional marketing sense, reputation management involves the monitoring of your brand and the defense of it through advertising and customer relations. In other words, you are meeting the market in the public square. Your "best foot forward" is your reputation and how you manage that foot says a lot about what others will say about you or perceive you. Public relations is the discipline of courting media to ensure that you have a CLICK HERE TO READ MORE...
Good SEO Is Reputation Management
I was asked the question, "Should I spend more time on SEO or reputation management? My response: Good SEO is reputation management. Think about what the latter is. It's using search engines, social media, and other online marketing tools to maintain a positive image of yourself and your business. If you do it right, you'll build reputation management into everything you do. Search engine optimization included. You can't keep thinking either/or when you live in a both/and world. You will eventually come across a former employee or customer who had a bad enough experience that they want to tell the world about it. If you SEO your website and blog properly then you'll make it more difficult for them to gain a foothold with your name. But CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
