Where Will Google be in 5 Years?
This is actually a really cool video from Google recently where a viewer asked Matt Cutts where they see Google in 5 years. With the lighting speed of this industry 5 years from now could look completely different from today and it most likely will. Matt states that he would like to see more of Google be open sourced and really get the community involved on the development. He also sees security becoming a very important topic, even more so than it already is. Hackers are getting quicker and smarter and the security will come down to the server level rather than the website level. Check out the cool video about where Google will be in 5 years: A great emphasis will also be put on having CLICK HERE TO READ MORE...
Bing Search Engine Positioning Ideas
Websites do not typically just rank for the sake of ranking, especially if they are a new website in the search space. The Bing Webmaster blog gives some sound pieces of advice to keep your website running like a well oiled machine and keep you rankings climbing. “Check to see if your site employs a robots.txt file. If so, confirm that the directives block only what you want blocked. If one or more sets of custom directives exist for specific bots, be sure they include all necessary directives from the generic set of directives. Then be sure the file has been validated. Also, check for and review the validity of any REP commands in webpage tags and in HTTP Headers.” Sometimes a website might CLICK HERE TO READ MORE...
Google Created US, So Don’t Complain!
Google is not dumb by any means, but they really can’t complain about the SEO industry because they single handedly have shaped the entire search industry. Unethical practices are going to spring up anywhere there is a chance to make some money and you have to take the good with the bad. Google has made lots of money for themselves but in the process they have spawned and industry with no regulation and no benchmarks leaving things wide open for you know…the bad people. Google Pagerank: If you ask me Google pagerank was one of the biggest culprits to the overall madness of online spam. Many website owners got so wrapped up over the notion of increasing that little number that they lost track of the CLICK HERE TO READ MORE...
Google Caffeine is Alive, Now What?
For the last 8 months (since November of 2009), Google has been spoke about the new search engine algorithm known as "Google Caffeine". For months everyone in the search engine optimization industry and world has had theories of what will change (although Google has given hints in the past) but we all still were holding our breaths to an extent. Well, on June 8, 2010 Google finally announced that the Google Caffeine update is 100% active! After reading the vague post on the official Google blog with this announcement, it seems that none of us will really know the long term impact of the new Google update and what exactly has changed. I suspect, that really it will take many months, CLICK HERE TO READ MORE...
Google Mayday Update Confirmed
It is confirmed by Matt Cutts at Google that around the end of April and beginning of May Google rolled out an change to the search engine algorithm that primarily affected long tail searches. Apparently this is all about improving quality of long tail search and does not have anything to do with the much awaited Google caffeine update. Anyway, please check out the video from Matt Cutts below that discuss the Google Mayday update: On my end I have not seen any major client Google visitor long tail change as a result of the Google Mayday algorithm update, so it may have affected certain sites with not as good quality or lower Google trust factor. Either way, it is nice to hear about a CLICK HERE TO READ MORE...
Bing’s 45 Point SEO Check List
Bing recently came out with their version of an SEO check list that all internet marketers should be trying to follow in some sort of way. Some of the bullet points are very important to talk about and fit into the overall search engine optimization equation very well. Let’s pull out a few that I think are the most important below: “13.Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice.” Huge! If a visitor lands a 404 page and all they see is a blank page than you are missing out on an opportunity to change that visitor into a lead or even a sale. Customize your 404 page so that your visitors have CLICK HERE TO READ MORE...
Is Bing Solving the Media Indexing Issue?
Still to this day media rich website applications have a difficult time being properly indexed due to the search engines inability to read those types of marketing efforts. Search engines are simply readers which rely on reading text in order to display the correct relevant information. Microsoft has created a new type of technology recently which many large brands have embraced in order to help them index their media rich content. It is called Microsoft Silverlight and it is supposed to offer much more powerful indexing capabilities for media rich content. Rick DeJarnette had this to say on the official Bing webmaster blog: “Right off the bat, there are several things you can do to help the search engine bot learn more about your Silverlight-infused CLICK HERE TO READ MORE...
Mark Drummond of Wowd Search Video
Mark Drummond, CEO of Wowd talks about the importance of providing a search feature that is real time for the community. Internet users are constantly on the hunt for the most up to date information available online and it starts with being able to find and locate the information as quickly as possible. Mark emphasizes how users do not want to wait for crawlers to find information and display information it into search results that could very well be time sensitive. Online information needs to be rapid, quick and almost instant. Check out the video below from Mark Drummond about Wowd: Real time search has not completely made it into its prime just yet but there is a massive push forward by many websites large and small CLICK HERE TO READ MORE...
Google Spam Report Public Calling
Recently Matt Cutts has announced on his blog that Google will now be letting companies report other websites that might be taking spammy approaches and clearly violating the Google webmaster guidelines! Is Google running out of abilities to track all black hat techniques? If someone comes across another website performing any spammy or black hat SEO techniques such as cloaking, hidden text, misleading words or deceptive redirects you can now submit the websites information to the following link: https://www.google.com/webmasters/tools/spamreport Am I the only one that sees a variety of problems from this? Trying to create silent police officers in the search engine optimization industry is an appetite for disaster while the potential for rather large quarrels is amazing. This leads me to believe CLICK HERE TO READ MORE...
Search Engine Optimization (SEO) Journal is Owned and Operated by:
Nick Stamoulis
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nick@brickmarketing.com
My SEO Company - Brick Marketing
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