SEO Journal by Nick Stamoulis of Brick Marketing » Search Engines

How Do You Resolve a Search Engine Penalty?

Nick Stamoulis — Tue, 25 Sep 2012 12:00:24 +0000

The very first thing you have to do is determine if your search engine penalty is a result of a manual act or simply because of an algorithm update. For instance, the Penguin update was a change to Google’s algorithm so if your site’s organic visitor traffic dropped off on or just after April 24th, [...]

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Google Analytics “Not Provided” Is Getting Worse

Nick Stamoulis — Thu, 28 Jun 2012 11:00:41 +0000

Last year Google announced that they would start encrypting search data when a user is logged into their Google account. Google Analytics would still track these visitors once they arrived on the site, but the keywords searches used to find the website would now be listed under “Not Provided”. Google assured site owners that the [...]

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Will Penguin Target Keyword Rich Domains Next?

Nick Stamoulis — Thu, 31 May 2012 11:00:17 +0000

Many site owners are still feeling the effects of Google’s Penguin update , which went live on April 24th. In my opinion, that rollout is just the first in a long line of Penguin updates to come. Since Panda launched in February of last year there have been about 15 subsequent Panda updates; I firmly [...]

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Will Your Site Be Flagged for Over Optimization?

Nick Stamoulis — Tue, 27 Mar 2012 11:00:08 +0000

The SEO industry exists mostly because of Google. Whether we SEO professionals love or love to hate the search behemoth, we all have jobs because of Google. Even whispers and rumors of an algorithm update can have a major impact in the SEO world, because the way we do our jobs is directly influenced by [...]

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Google Analytics “Not Provided” is a Double Standard

Nick Stamoulis — Thu, 22 Mar 2012 11:00:03 +0000

Back in October Google rocked the world of SEO with their announcement that they intended to make search more secure by encrypting search data. When someone who was logged into their Gmail account searched in Google, their search query wouldn’t be sent over to the site owner whose site they visited, protecting their privacy. Site [...]

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Google’s Algorithm Update Targets Ad Heavy Sites

Nick Stamoulis — Thu, 26 Jan 2012 11:00:35 +0000

Just last week, Danny Sullivan over at Search Engine Land reported the latest Google algorithm update which targets ad heavy websites. As Google’s official blog post announcing the page layout algorithm says, the update affects “… sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down [...]

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How Will Encrypted Search Data Impact SEO?

Nick Stamoulis — Mon, 21 Nov 2011 11:00:48 +0000

In late October, Google announced that, in order to make search more secure for their users, they were “enhancing our default search experience…when you’re signed in to your Google Account. This change encrypts your search queries and Google’s results page.” Basically, Google is no longer passing data about users’ search behavior (like what keywords they [...]

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How the Search Engines Personalize Your Search Experience

Nick Stamoulis — Tue, 11 Oct 2011 06:00:59 +0000

The search engines work to please their customers, just like any other business. For Bing, Google and Yahoo, this means providing the best results possible for any and all search queries. One of the ways they are working to improve their user-experience is by offering more personalized results. Here are 3 ways the search engines [...]

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Google Places Can Be Frustrating!

Nick Stamoulis — Mon, 03 Oct 2011 06:00:49 +0000

This isn’t the first time a business owner has had issues with Google Places and it probably won’t be the last, but I decided to share my recent experience with Google Places so business owners having problems with their own account can see that even an SEO firm (that does this for a living!) isn’t [...]

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5 Surefire Ways to Annoy the Search Engines

Nick Stamoulis — Mon, 12 Sep 2011 06:00:59 +0000

The search engines don’t take kindly to sites that try to manipulate the search results in their favor. Black hat SEO firms and spammers are constantly looking for new ways to twist the ranking factors. For instance, having a lot of links pointing to your site is important for SEO, so spammers get links from [...]

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What Do You Love? Google Wants to Help

Nick Stamoulis — Wed, 29 Jun 2011 06:00:49 +0000

Yesterday, the editors over at TechCrunch were some of the first to discover the latest addition to the Google pantheon of gadgets, tool and all-around fun stuff. With little to no fanfare from Google itself, WDYL.com (What Do You Love?) made its quiet online debut. As TechCrunch reported, …the idea is to return users a [...]

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Panda 2.2 is Just Around the Corner

Nick Stamoulis — Mon, 20 Jun 2011 06:00:24 +0000

Attention all SEO experts, marketers web masters and business owners! Panda 2.2 is coming up and soon. Is your site ready for the next algorithm update? At the SMX Advanced Marketing Conference held two weeks ago, Matt Cutts confirmed that the Panda 2.2 update has been approved, but not yet rolled out. The next update [...]

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Facebook Integration Brings Personalized Search Results to Bing

Nick Stamoulis — Wed, 18 May 2011 06:00:28 +0000

The worlds of SEO and social media were rocked the other day when Bing announced they will incorporate Facebook data into their search results for the most personal social-search integration to hit the web. What does this mean for the user? If you search for something on Bing and are logged into your Facebook account, [...]

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Yahoo! Launches Search Direct

Nick Stamoulis — Fri, 25 Mar 2011 06:00:23 +0000

Yahoo! grabbed the attention of the marketing industry earlier this week when the company announced the debut of Yahoo! Search Direct. Yahoo! Search Direct is similar to Google Instant, where “suggestions” pop up as the user is typing in their search query. Yahoo! announced that “[w]ith Search Direct, Yahoo! content is combined with information from [...]

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Google’s Update is Why Your Marketing Needs to be Diversified

Nick Stamoulis — Mon, 07 Mar 2011 06:00:22 +0000

Google has power. They know it. We know it. Likely, that power won’t change anytime soon and all we’re left to do is try to understand their rules and algorithms as best as we possibly can to engage in tactics that will allow our website to rank well in the search engine’s results pages. Google’s [...]

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